Slide Presentation Round 3 Marketing Challenger
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Slide Presentation Round 3 Marketing Challenger

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Slide Presentation Round 3 Marketing Challenger

Slide Presentation Round 3 Marketing Challenger

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Slide Presentation Round 3 Marketing Challenger Slide Presentation Round 3 Marketing Challenger Presentation Transcript

  • COMUNICATION PLAN
  • ✓ ✓ Tiki.vn ✓ CUSTOMMER SERVICES 15 days Return/Refund policy with 15 hours a day Hotline & Support (7.0022.00), 7 days a week. Free fast shipping nationwide, Tiki plastic covers, Tiki book marks, “Tiki Xu”, and acceptance of various payment methods 
  • PRESENT COMPETITOR Earlier born, good customer service, good delivery, replacement within 30 days, diversified book storage Earlier born, various discount programs, express delivery within 1 day (HCM city) POTENTIAL COMPETITOR Strong potential, customer-based service, more diversified products, expand its target on middleincome earners, replacement within 30 days, prompt delivery
  • AT THE PRESENT The strongest competitor in terms of books, focus on book development IN THE FUTURE Race with other companies in terms of service 
  • OBJECTIVE     Increase sale by 15% Gain the reputation in Tiki’s good services Gain the reputation in the book sector as well Build up Tiki’s brand image as an online store providing various shopping choices
  • TARGET AUDIENCE Women : 18-24 Income : BCD Browsing location : work, school
  • INSIGHT `
  • MORE THAN YOU EXPECTED
  • Place 1 app game in Tiki homepage Each day, customer will use “CHIẾC KÍNH SOI GIÁ” of Tiki to find out the required products in the app game and the required products in TIKI.VN. The prize is “Tiki xu”, voucher, …  Purpose: k Provide customers with the best shopping experience with Tiki.vn. Raise customer awareness about the convenience and easiness of shopping with tiki (with the help of images “KÍNH SOI GIÁ”) Give customers knowledge of the diversified products of Tiki – Media channel Facebook, website, banner, print ad,… PR articles on newspaper : 2!, kenh14 Mini game on bookmark
  • Provide new function before customers select and choose their products function Short video clips briefly describes the process from order acceptance to despatch, customer service , product replacement. Apart from product information, customer also know: This function will consolidate customer reliability  Disseminate message to customers: “Tiki has very good service”  New year - new shopping experience with Media Channel Social media : Zing me, facebook,… PR articles on newspaper : 2!, kenh14,… Website
  • Confirm: “ ” and “ ” Help customers to realize core value:  Best shopping experience Media Channel Use box as long-term mass media PR, Articles on kenh14,2!.. Facebook, website,SEO “Tiki.vn - Hơn cả bạn mong đợi” (written on the tape of the box)