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Strategic
Management
Lynch, Barney, Andrews,
Thompson, Mintzberg
What is Strategic
Management?

Part A
Is The Path Open?
Can The Horizon be Overcome
Strategy for what?
Based on?
Reasons
Can Originate From
Management Issues
Strategy Require Pioneering
How To Prepare?
Macro Analysis
Macro Analysis

p
o
l
i
t
i
c
s
Analysis
Analysis
Perspectives
Resource Analysis
STRATEGY
Strategic Issues
Strategic Issues
Business Issues
Issues – Human Resources
Marketing issues
Project Issues
New Strategy
Technology - Data Mining
Service industry
Issues
Hard Choices
What Are Your Thoughts On Strategic
Management
Think Strategy
Think

• Business Future
• Risk
• Customers

• Innovation

• Entrepreneurial Ideas

• Blue
• Red
• Green
What Are Your Thoughts On Strategic
Management

Write these down

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Introduction dynamics strategic management