Slide on why mail is generally preferred when items require considered review.

1. Mail is generally preferred when items require considered review
Preference for Mail vs. Email ~
C%difference between Mai! and Email) bx<
Prefer Mail (NE
Brochures and catalogues 42
Bills or statements 27
Loyalty rewards 22
Issues or complaints 3
-2 Reminders
-17
Even where the overall preferenc eis
for Email consumers see a role for
both channels; Email is liked for
speed, while Mail is preferred for
substance and those items that are
better suited to a more considered
review.
"/ thinkit's a mix because there are
certain things that I want through the
post and there's certain things I'm
quite happy to get as email, thingslike
the Royal Horticultural Society
Newsletter I'd want that to be in the
post to be honest because it's of
interest to me. "
-32 Other products and services ,^