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Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
Beam Me Up, Scotty: Social Justice In the Digital Age
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Beam Me Up, Scotty: Social Justice In the Digital Age

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Community leaders and organizers in this age are increasingly attuned to these shifts in technology. Many recognize the benefit of putting up a Facebook page, creating a twitter account and maybe …

Community leaders and organizers in this age are increasingly attuned to these shifts in technology. Many recognize the benefit of putting up a Facebook page, creating a twitter account and maybe logging a few reblogs on tumblr as a means to engage their audience. But too often the technology is seen as a strategy in and of itself. The Internet and social media, like fax machines, phone trees and the printing press before them, are simply tools, able to be used tactically to great effect.

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  • Anybody know the reference?\n
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  • So, don’t freak out! I promise this is not a history lecture. But I did want to point out that Badu’s reference pulls on pop culture awareness of Star Trek. I’m drawing on this as a demonstration of...\n\n
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  • Made the reference in the session title because I tend to think of (Social) Media...\n\n
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  • Ironic given the number of slides I have right?!\n
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  • Transcript

    • 1. “Beam Me Up, Scotty” Social Justice in the Digital Age Krys Freeman - @bLaKtivist.com Saturday ~ May 7, 2011 Skyline College GSA Conference
    • 2. If anybody speak to Scotty, tell‘im ‘Beam ME UP!’ - “Window Seat” (e. badu)
    • 3. Know the reference?
    • 4. Star Trek (Late 1960s)Exploration of the Milky WayGalaxy - aboard the Starship Enterprise...is an allegory for the show’sexploration of themes like: • sexism • racism • nationalism • global war
    • 5. Media: a means to tell stories (or create dialogue) around issues that we care about
    • 6. Traditional Media: • TV/film • music (audio/video) • radio • printCharacteristics:- curated by a small group of privileged people- contributes to how we see the world around us
    • 7. (Social) Media: a means to tell stories (or create dialogue) around issues that we care about
    • 8. Today’s Media: • traditional media + • social net works facebook tumblr t witterCharacteristics:- allows anyone to share stories w/ their communities- encourages people to create media of their own
    • 9. Good Afternoon!• Who I Am• Where I’m From• Why I’m Here
    • 10. Why are we here?• Conference Mission: • stronger LGBTQQIA community within the San Mateo Community College District & within neighboring district colleges • Learn from each other’s experiences as groups and as individuals. • Be equipped with tools on how to build and strengthen the respective club of each college.• Journalism at Skyline: to train students to be media-literate members of the community
    • 11. Why are we here? (contd.) to workshop a concept or campaign you’ve been working on or thinking about launching – whether you represent an organization or work independently (e.g. Skyline College GSA Conference)
    • 12. Tell Us A Lil’ Bit About...• Your Work/Goals• Social Media You’re Using To Address • What works? • What doesn’t?
    • 13. Tool #1 - Listen How can we use listening as a tool for building community?- keep an eye on people who are talkingabout similar topics (allies)?- listen for people who might want tojoin your community- get a sense of the rules ofengagement
    • 14. Tool #2 - Identify an Audience Who are you talking to?• What Age? • Race?• Sex? • Sexual Orientation?• Gender Identity?
    • 15. Tool #2 - Identify an Audience Where do they hang out (online)? • Facebook* • The Definition? • Tumblr* • Downelink? • Twitter* • Myspace? • flickr? • Xanga? *Relying on hugely popular social net works, simply because they are popular, may not serve your organizational goals - look for your niche!
    • 16. Tool #2 - Identify an Audience• how do i grow it? •good/relevant content•how do i feed it? •actively provide content - on a schedule• how do i prune it? •dont follow or add people irrelevant to your mission and audience
    • 17. Tool #3 - Do Research- obser ve what is interesting to your coreaudience- obser ve orgs you may want to work with- consider intersectional alliances- why to you want to be in community withthem? - what are their strengths? - what do you gain from alliance?
    • 18. Tool #4 - Build a coherent online presence•That doesnt mean DONT join every social net work :-) •Only join sites where your core audience will be •Stay abreast of other sites, but do not commit too many resources to places where your people are not present
    • 19. Tool #5 - Reciprocate Acknowledge folks who acknowledge you...- If youre listening closely youll spot cues forwhen to contribute - either direct or indirect.- Freebie: you should absolutely (RT/reblog/share) anything from your allies that would becompelling to your core audience- Respond when a mention, or a relevant topicshows up on your radar
    • 20. Tool #6 - Practice Brevity How long are you willing to listen to someone else? - Spend more time recognizing others than you spend promoting your event or cause to your core audience What NOT to do: •facebook event spam •t witter spam = promotional posts only •mailing list spam
    • 21. Tool #7 - Use RSS• Map Your Social Sites • Identify your Hub • Determine a flow for your content • Syndicate thru your channels
    • 22. my abbreviated map
    • 23. Skyline GSA•Facebook: •http://www.facebook.com/skylinegsa•Tumblr: •http://skylinegsa.tumblr.com/•Twitter: •http://t witter.com/GSASkyline•Youtube: •http://www.youtube.com/skylinegsa•Event Website: •http://gsacon.wordpress.com
    • 24. Skyline GSACurrently:• Content posted •++ facebook •+ t witter• Promo video and blogs to update peopleabout the conference• Event on Facebook for RSVPs
    • 25. Skyline GSARecommendations:•tumblr: GSA (Hub) •wordpress: Conference (Hub)•increased correlation bt wn tumblr &wordpress • e.g., skin tumblr to match wordpress
    • 26. Skyline GSARecommendations:• wordpress to tumblr• tumblr to facebook• use RSS - MailChimp• Regional: start a San Mateo CC GSA grouptumblr blog - rather than Ning (?)
    • 27. What else?
    • 28. Questions?Krys Freeman@bLaKtivist.com530.426. bLaKFounder - theDefinition.orgBoard President - BUTCHVoices.com
    • 29. Thanks! Skyline GSA Skyline College @PiathaBia :-)And ALL of you for coming!

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