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“Beam Me Up, Scotty”    Social Justice in the Digital Age   Krys Freeman - @bLaKtivist.com      Saturday ~ May 7, 2011    ...
If anybody speak to Scotty, tell‘im ‘Beam ME UP!’ -             “Window Seat” (e. badu)
Know the reference?
Star Trek (Late 1960s)Exploration of the Milky WayGalaxy         - aboard the Starship Enterprise...is an allegory for the...
Media: a means to tell stories (or create  dialogue) around issues that we                        care about
Traditional Media:       • TV/film       • music (audio/video)       • radio       • printCharacteristics:- curated by a sm...
(Social) Media:   a means to tell stories (or create    dialogue) around issues that we                          care about
Today’s Media:          • traditional media +            • social net works                    facebook                   ...
Good Afternoon!•   Who I Am•   Where I’m From•   Why I’m Here
Why are we here?• Conference Mission: • stronger LGBTQQIA community within the San   Mateo Community College District & wi...
Why are we here? (contd.)  to workshop a concept or  campaign you’ve been working on or  thinking about launching – whethe...
Tell Us A Lil’ Bit About...•   Your Work/Goals•   Social Media You’re Using To Address     •   What works?     •   What do...
Tool #1 - Listen How can we use listening as a tool for        building community?- keep an eye on people who are talkinga...
Tool #2 - Identify an Audience          Who are you talking to?• What Age?            • Race?• Sex?                 • Sexu...
Tool #2 - Identify an Audience   Where do they hang out (online)?  • Facebook*                    • The Definition?  • Tumb...
Tool #2 - Identify an Audience• how do i grow it?     •good/relevant content•how do i feed it?    •actively provide conten...
Tool #3 - Do Research- obser ve what is interesting to your coreaudience- obser ve orgs you may want to work with- conside...
Tool #4 - Build a coherent online presence•That doesnt mean DONT join every social net work :-)   •Only join sites where y...
Tool #5 - Reciprocate  Acknowledge folks who acknowledge you...- If youre listening closely youll spot cues forwhen to con...
Tool #6 - Practice Brevity  How long are you willing to listen         to someone else? - Spend more time recognizing othe...
Tool #7 - Use RSS• Map Your Social Sites   • Identify your Hub   • Determine a flow for your content   • Syndicate thru you...
my abbreviated map
Skyline GSA•Facebook:    •http://www.facebook.com/skylinegsa•Tumblr:    •http://skylinegsa.tumblr.com/•Twitter:   •http://...
Skyline GSACurrently:• Content posted    •++ facebook    •+ t witter• Promo video and blogs to update peopleabout the conf...
Skyline GSARecommendations:•tumblr: GSA (Hub)   •wordpress: Conference (Hub)•increased correlation bt wn tumblr &wordpress...
Skyline GSARecommendations:• wordpress to tumblr• tumblr to facebook• use RSS - MailChimp• Regional: start a San Mateo CC ...
What else?
Questions?Krys Freeman@bLaKtivist.com530.426. bLaKFounder - theDefinition.orgBoard President - BUTCHVoices.com
Thanks!      Skyline GSA    Skyline College     @PiathaBia :-)And ALL of you for coming!
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Beam Me Up, Scotty: Social Justice In the Digital Age

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Community leaders and organizers in this age are increasingly attuned to these shifts in technology. Many recognize the benefit of putting up a Facebook page, creating a twitter account and maybe logging a few reblogs on tumblr as a means to engage their audience. But too often the technology is seen as a strategy in and of itself. The Internet and social media, like fax machines, phone trees and the printing press before them, are simply tools, able to be used tactically to great effect.

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Beam Me Up, Scotty: Social Justice In the Digital Age

  1. 1. “Beam Me Up, Scotty” Social Justice in the Digital Age Krys Freeman - @bLaKtivist.com Saturday ~ May 7, 2011 Skyline College GSA Conference
  2. 2. If anybody speak to Scotty, tell‘im ‘Beam ME UP!’ - “Window Seat” (e. badu)
  3. 3. Know the reference?
  4. 4. Star Trek (Late 1960s)Exploration of the Milky WayGalaxy - aboard the Starship Enterprise...is an allegory for the show’sexploration of themes like: • sexism • racism • nationalism • global war
  5. 5. Media: a means to tell stories (or create dialogue) around issues that we care about
  6. 6. Traditional Media: • TV/film • music (audio/video) • radio • printCharacteristics:- curated by a small group of privileged people- contributes to how we see the world around us
  7. 7. (Social) Media: a means to tell stories (or create dialogue) around issues that we care about
  8. 8. Today’s Media: • traditional media + • social net works facebook tumblr t witterCharacteristics:- allows anyone to share stories w/ their communities- encourages people to create media of their own
  9. 9. Good Afternoon!• Who I Am• Where I’m From• Why I’m Here
  10. 10. Why are we here?• Conference Mission: • stronger LGBTQQIA community within the San Mateo Community College District & within neighboring district colleges • Learn from each other’s experiences as groups and as individuals. • Be equipped with tools on how to build and strengthen the respective club of each college.• Journalism at Skyline: to train students to be media-literate members of the community
  11. 11. Why are we here? (contd.) to workshop a concept or campaign you’ve been working on or thinking about launching – whether you represent an organization or work independently (e.g. Skyline College GSA Conference)
  12. 12. Tell Us A Lil’ Bit About...• Your Work/Goals• Social Media You’re Using To Address • What works? • What doesn’t?
  13. 13. Tool #1 - Listen How can we use listening as a tool for building community?- keep an eye on people who are talkingabout similar topics (allies)?- listen for people who might want tojoin your community- get a sense of the rules ofengagement
  14. 14. Tool #2 - Identify an Audience Who are you talking to?• What Age? • Race?• Sex? • Sexual Orientation?• Gender Identity?
  15. 15. Tool #2 - Identify an Audience Where do they hang out (online)? • Facebook* • The Definition? • Tumblr* • Downelink? • Twitter* • Myspace? • flickr? • Xanga? *Relying on hugely popular social net works, simply because they are popular, may not serve your organizational goals - look for your niche!
  16. 16. Tool #2 - Identify an Audience• how do i grow it? •good/relevant content•how do i feed it? •actively provide content - on a schedule• how do i prune it? •dont follow or add people irrelevant to your mission and audience
  17. 17. Tool #3 - Do Research- obser ve what is interesting to your coreaudience- obser ve orgs you may want to work with- consider intersectional alliances- why to you want to be in community withthem? - what are their strengths? - what do you gain from alliance?
  18. 18. Tool #4 - Build a coherent online presence•That doesnt mean DONT join every social net work :-) •Only join sites where your core audience will be •Stay abreast of other sites, but do not commit too many resources to places where your people are not present
  19. 19. Tool #5 - Reciprocate Acknowledge folks who acknowledge you...- If youre listening closely youll spot cues forwhen to contribute - either direct or indirect.- Freebie: you should absolutely (RT/reblog/share) anything from your allies that would becompelling to your core audience- Respond when a mention, or a relevant topicshows up on your radar
  20. 20. Tool #6 - Practice Brevity How long are you willing to listen to someone else? - Spend more time recognizing others than you spend promoting your event or cause to your core audience What NOT to do: •facebook event spam •t witter spam = promotional posts only •mailing list spam
  21. 21. Tool #7 - Use RSS• Map Your Social Sites • Identify your Hub • Determine a flow for your content • Syndicate thru your channels
  22. 22. my abbreviated map
  23. 23. Skyline GSA•Facebook: •http://www.facebook.com/skylinegsa•Tumblr: •http://skylinegsa.tumblr.com/•Twitter: •http://t witter.com/GSASkyline•Youtube: •http://www.youtube.com/skylinegsa•Event Website: •http://gsacon.wordpress.com
  24. 24. Skyline GSACurrently:• Content posted •++ facebook •+ t witter• Promo video and blogs to update peopleabout the conference• Event on Facebook for RSVPs
  25. 25. Skyline GSARecommendations:•tumblr: GSA (Hub) •wordpress: Conference (Hub)•increased correlation bt wn tumblr &wordpress • e.g., skin tumblr to match wordpress
  26. 26. Skyline GSARecommendations:• wordpress to tumblr• tumblr to facebook• use RSS - MailChimp• Regional: start a San Mateo CC GSA grouptumblr blog - rather than Ning (?)
  27. 27. What else?
  28. 28. Questions?Krys Freeman@bLaKtivist.com530.426. bLaKFounder - theDefinition.orgBoard President - BUTCHVoices.com
  29. 29. Thanks! Skyline GSA Skyline College @PiathaBia :-)And ALL of you for coming!

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