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1
PDB 41103
Advanced Product Design
(PDE7)
2
Course Objectives
• To study how Computer Aided
Engineering is used as a tool for
engineering design and analysis.
• To study the business and social/ethics
context for developing products
3
Assessment
Test 20%
Assignments 20%
Project 30%
Final Exam (Theory) 30%
100%
4
Apply your Final Year project in this course
Consider Manufacturability and Value
Engineering early in the design phase.
The Project is assessed for economy of
costs, simplicity of manufacture and
reliability.
Project
5
Review of Design
Process
6
The Design Process
Problem Definition
“If we know the problem, we
can (may) find a solution”
Clarification of the task, which
involves collecting information
about the design requirements
and the constraints on the design,
and describing these in a
specification or criteria
7
Gathering Customer Needs
• Interview
• Focus groups
• Surveys
• Observation
• Library/Online
• Existing Products
• Experts
• Prior Experience
From the
Custome
r
Through
Research
From the
Design Team
The Design Process
Recognition of a need
Definition of the problem
Gathering Information
8
Conceptualization
- Creativity
-Intuition
-Brainstorm
-Lateral thinking
using ingenuity, experience,
and knowledge to work out a
preliminary concept of what the
design should look like, which
involves establishment of the
functions to be included in the
design, and identification and
development of suitable
solutions.
The Design Process
9
Feasibility Assessment
To ensure that the project proceeds
into the design phase on a basis of
a concept that is achievable, both
technically and within cost
constrains, and that new technology
is required only in those areas that
have been thoroughly examined and
agreed to.
Feasibility assessment period is the
time for defining the concept enough
that design can proceed with
confidence that the end product will
accomplish the intended purpose
with available resources.
The Design Process
10
Establishing the PDS
This is the most important elements
in the design process because it will
set up the Principle Guidelines for
the overall design, including:
-parameters to define product
functionality and performance
- product reliability
- manufacturability
- maintainability
- availability
- testability
- etc
“If we know the problem, if we
can define the problem, we can
(may) find a solution”
The Design Process
11
Establishing the PDS
The design requirements need to be specific. Although
requirements are established to be permanent and inviolate, they
should nevertheless be continuously reviewed and revalidated
during the design process, at least until the design is frozen, to
ensure that they continue to reflect the goals and objects of the
project.
Sample of PDS:
Geometry: size, dimension, tolerance for system and each parts
Function: material, structural stiffness, strength, and deformation
Manufacturing: process, quality, metrology
Cost: manufacturing, assembly, total product development, etc.
The Design Process
12
- Preliminary design
Overall system configuration is
defined, a schematic, diagram,
layout, definition drawing, or
other engineering documentation
will be developed to provide
early project configuration
control and to assist in ensuring
interdisciplinary and intra-
disciplinary integration and
coordination during the detail
design phase.
The Design Process
13
Detailed design
Development of a system and
specifications that completely
describes a proven and tested
design so that it can be
manufactured. It is during the
detailed design phase that the
project gets fully underway
The Design Process
14
Synthesis
- a search for solutions. At this
stage, the information required
for the proposed
conceptualization is organized
and plan is devised for achieving
that particular design. To
achieve a profitable synthesis
decision, all the elements
affecting the design, including
product design, cost, and labor,
must be considered.
The Design Process
15
-Analysis/optimization
- mathematical and experimental
testing of the design to make sure it
meets the criteria set forth in the
problem definition. The design
problem is broken into categories,
such as stress analysis, vibration,
fluid mechanics, and mechanism
.In each category, the design as a
whole or parts are tested for the
ability to serve their particular
function.
The Design Process
16
Questions in Synthesis and
Analysis
How do you make the design
decision
-Is this a good design?
-Why this design is better
than others?
-Is my decision rational?
-Can it be made?
-How many design
parameters do I need to satisfy
the function requirements?
The Design Process
17
Manufacturing
- detail design are defined
in which the dimensions,
tolerances, materials and
form of individual
components of the design
are specified in detail and
pass to manufacture
department to make the
product.
The Design Process
The Mechanical Design Process; D.G. Ullman
Factors influencing Success or Failure
of a Product
Product
Function
Sales
Related
Production
& Product
cost
Product Design
Business
Production
The Mechanical Design Process; D.G. Ullman
Factors influencing Success or Failure
of a Product
Product
Function
Sales
Related
Production
& Product
cost
Product
Design
Business
Production
Materials
Manufacturing
Process
Facilities
Product
form
Target
market
Product
promotion
Price
Cost/Risk
Planning/
Scheduling
Distribution
Coverage
PROCESS BY WHICH DESIGN IS
ACCOMPLISHED
1. ESTABLISH ALL CONSTRAINTS.
– Safety
– Quality
– Environmental
– Economic
– Market Requirements
– Etc.
2. ESTABLISH A SET OF SPECIFICATIONS.
3. DEVELOP A DESIGN CONCEPT.
4. USE MATHEMATICAL AND PHYSICAL MODELS TO
TEST THE DESIGN CONCEPT.
5. PHYSICAL MODELS DESIGNED AND EVALUATED.
6. COMPARISONS ARE MADE TO DETERMINE THE
"DEGREE OF ACCEPTABILITY" OF EACH
DESIGN.
7. PRODUCT OPTIMIZED.
8. DRAW CONCLUSIONS AS TO THE DEGREE TO
WHICH THE DESIGN SATISFIES THE
SPECIFICATIONS.
PROCESS BY WHICH DESIGN IS
ACCOMPLISHED

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Lecture 1 a_review_design_process

  • 2. 2 Course Objectives • To study how Computer Aided Engineering is used as a tool for engineering design and analysis. • To study the business and social/ethics context for developing products
  • 3. 3 Assessment Test 20% Assignments 20% Project 30% Final Exam (Theory) 30% 100%
  • 4. 4 Apply your Final Year project in this course Consider Manufacturability and Value Engineering early in the design phase. The Project is assessed for economy of costs, simplicity of manufacture and reliability. Project
  • 6. 6 The Design Process Problem Definition “If we know the problem, we can (may) find a solution” Clarification of the task, which involves collecting information about the design requirements and the constraints on the design, and describing these in a specification or criteria
  • 7. 7 Gathering Customer Needs • Interview • Focus groups • Surveys • Observation • Library/Online • Existing Products • Experts • Prior Experience From the Custome r Through Research From the Design Team The Design Process Recognition of a need Definition of the problem Gathering Information
  • 8. 8 Conceptualization - Creativity -Intuition -Brainstorm -Lateral thinking using ingenuity, experience, and knowledge to work out a preliminary concept of what the design should look like, which involves establishment of the functions to be included in the design, and identification and development of suitable solutions. The Design Process
  • 9. 9 Feasibility Assessment To ensure that the project proceeds into the design phase on a basis of a concept that is achievable, both technically and within cost constrains, and that new technology is required only in those areas that have been thoroughly examined and agreed to. Feasibility assessment period is the time for defining the concept enough that design can proceed with confidence that the end product will accomplish the intended purpose with available resources. The Design Process
  • 10. 10 Establishing the PDS This is the most important elements in the design process because it will set up the Principle Guidelines for the overall design, including: -parameters to define product functionality and performance - product reliability - manufacturability - maintainability - availability - testability - etc “If we know the problem, if we can define the problem, we can (may) find a solution” The Design Process
  • 11. 11 Establishing the PDS The design requirements need to be specific. Although requirements are established to be permanent and inviolate, they should nevertheless be continuously reviewed and revalidated during the design process, at least until the design is frozen, to ensure that they continue to reflect the goals and objects of the project. Sample of PDS: Geometry: size, dimension, tolerance for system and each parts Function: material, structural stiffness, strength, and deformation Manufacturing: process, quality, metrology Cost: manufacturing, assembly, total product development, etc. The Design Process
  • 12. 12 - Preliminary design Overall system configuration is defined, a schematic, diagram, layout, definition drawing, or other engineering documentation will be developed to provide early project configuration control and to assist in ensuring interdisciplinary and intra- disciplinary integration and coordination during the detail design phase. The Design Process
  • 13. 13 Detailed design Development of a system and specifications that completely describes a proven and tested design so that it can be manufactured. It is during the detailed design phase that the project gets fully underway The Design Process
  • 14. 14 Synthesis - a search for solutions. At this stage, the information required for the proposed conceptualization is organized and plan is devised for achieving that particular design. To achieve a profitable synthesis decision, all the elements affecting the design, including product design, cost, and labor, must be considered. The Design Process
  • 15. 15 -Analysis/optimization - mathematical and experimental testing of the design to make sure it meets the criteria set forth in the problem definition. The design problem is broken into categories, such as stress analysis, vibration, fluid mechanics, and mechanism .In each category, the design as a whole or parts are tested for the ability to serve their particular function. The Design Process
  • 16. 16 Questions in Synthesis and Analysis How do you make the design decision -Is this a good design? -Why this design is better than others? -Is my decision rational? -Can it be made? -How many design parameters do I need to satisfy the function requirements? The Design Process
  • 17. 17 Manufacturing - detail design are defined in which the dimensions, tolerances, materials and form of individual components of the design are specified in detail and pass to manufacture department to make the product. The Design Process
  • 18. The Mechanical Design Process; D.G. Ullman Factors influencing Success or Failure of a Product Product Function Sales Related Production & Product cost Product Design Business Production
  • 19. The Mechanical Design Process; D.G. Ullman Factors influencing Success or Failure of a Product Product Function Sales Related Production & Product cost Product Design Business Production Materials Manufacturing Process Facilities Product form Target market Product promotion Price Cost/Risk Planning/ Scheduling Distribution Coverage
  • 20. PROCESS BY WHICH DESIGN IS ACCOMPLISHED 1. ESTABLISH ALL CONSTRAINTS. – Safety – Quality – Environmental – Economic – Market Requirements – Etc. 2. ESTABLISH A SET OF SPECIFICATIONS. 3. DEVELOP A DESIGN CONCEPT. 4. USE MATHEMATICAL AND PHYSICAL MODELS TO TEST THE DESIGN CONCEPT.
  • 21. 5. PHYSICAL MODELS DESIGNED AND EVALUATED. 6. COMPARISONS ARE MADE TO DETERMINE THE "DEGREE OF ACCEPTABILITY" OF EACH DESIGN. 7. PRODUCT OPTIMIZED. 8. DRAW CONCLUSIONS AS TO THE DEGREE TO WHICH THE DESIGN SATISFIES THE SPECIFICATIONS. PROCESS BY WHICH DESIGN IS ACCOMPLISHED

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