Web 2.0 & Social Media Workshop - Spacetaker

WEB 2.0 & SOCIAL MEDIA Primer Presented by: Grace Rodriguez, AYN Brand blog.aynbrand.com | grace@aynbrand.com | twitter: gracerodriguez | 713.568.6835 Tag Cloud: Luca Cremonini/Markus Angermeier

[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & Social Media Primer “ The Basics: What? Who? Why? How?”

WHAT ARE WEB 2.0 & SOCIAL MEDIA?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 was Commerce. Web 2.0 is People. - Ross Mayfield What is Web 2.0?

What is Social Media? Social Media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways. - BenParr.com

What is the difference? Web 2.0 : Social Media :: TV/Cable : Broadcasts Social Media is simply another way for you to connect with people and share your message … efficiently, effectively, and practically free.

Social Media Tools: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHO IS USING WEB 2.0? wordle.net

The Numbers … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0:07:51 1,655 Yahoo! 360° 1:00:10 1,749 MyYearbook 0:02:15 1,887 Buzznet.com 0:16:38 1,900 Meetup.com 0:23:34 2,025 hi5 0:20:33 2,176 Bebo 0:06:57 2,271 Ning 0:03:46 2,622 Last.fm 0:35:58 2,818 AOL Community 0:33:27 2,867 Tagged.com 0:12:03 3,558 Imeem 0:04:09 3,662 Flixster 0:32:47 4,347 Club Penguin 0:01:53 5,539 AOL Hometown 0:04:43 7,481 Reunion.com 0:06:13 8,546 Windows Live Spaces 0:12:52 9,566 LinkedIn 0:08:30 15,451 Classmates Online 1:21:14 29,226 Facebook 2:19:38 59,482 Myspace.com Time/Person Users (000) Top 20 Social Sites, 06/08

Generational Use Source: Rapleaf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less

The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail

Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.

WHY SHOULD I USE IT? wordle.net

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Future is Social

[object Object],[object Object],[object Object],Be Seen: Establish a Web Presence

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Heard: Advocate & Promote

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Advised: Listen & Learn

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be a Friend: Build Relationships

HOW DO I GET STARTED? wordle.net

But Really: Is 2.0 Right for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Map Your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Develop a Strategy: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Develop a Strategy: Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember: It’s Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media: Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Social Media: Just Do It!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media: Just Do It!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media: Just Do It!

THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: gracejrodriguez

Web 2.0 & Social Media Workshop - Spacetaker

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Web 2.0 & Social Media Workshop - Spacetaker