This is how to launched the product (marketing presentation)...................................................... G-RO Innovative Smart Luggage)

2.  The Idea starts from the wheel Innovation as many people
 We all know travel can be a hassle. The more you do it, the
more tiring and frustrating it becomes. To get from here to
there, too many of us depend on inferior bags, travel gear and
accessories

4.  G-RO stands for( Gravity-Roll Wheel Technology).
 COMPANY:-G-RO company offers the new ever
increasing technology of packaging in the form of
Smart suitcases called the G-RO bags.

5. Our company policies include the G-RO bags
Segmented into three main segments
 1-By demographic
 3-By Geography
Demographic segmentation includes some
components such as: age, gender, income,
occupation, social class and so on.
Geographical segmentation divides markets into
different geographical areas. This segmentation
will help the brand to do better positioning by
enhancing its status symbols in its wealthy market
such as China, Japan, India and other developing
countries

6.  One of the most important markets of G-
RO is not from Paris where its original is,
but Asia.

7.  G-RO bags target market consists of individuals who
have a higher income.
 who create the word of mouth for G-RO purchase.
 The products can also be bought for personal use or
for gift
 Therefore, for this segmentation, our targeted
clients are both sex, aged between 25-50 years old,
who have earned an income between 50000 lac ~
200000 lac yearly and most of them would be
graduate professionals with sense of self-worth and
high social status

9. Type of customer:-
 Elite class(Strivers ,global Indians)
 Those people whose annual income is more than 5 lacs or above ,whose
standard of living is high, mostly actors ,players, Multinational companies
owner,business,industrialist,professionals).
 Most of the users are mature (25+), female, working population with stable
financial background
 There is also an increasing number of young users, who are
fashionable trend-followers and these users are usually less price-
concerned and its products are frequently used by the rich and
famous, celebrities, models all over the world.
G-RO IS YOUR COMPANION BAG
It's a new kind of crossover bag: a companion bag. We designed it for on-the-go
people to be large enough to take on a week-long trip yet maneuverable, durable
and light enough for your daily commute

11.  Our market research conduction,that we produce what
customers really want and not what we think they want.
Approaches follow to conduct customer buying behavior report
on G-RO:-
primary research data, we
select one focus group of
target customer and then we
conduct a survey with 50
correspondents
Secondary literature
involves using existing
information that others have
already discussed and
experienced about the
customer service level of G-
RO stores from
Social media conversations.
By then, the
understanding
from various data
obtained will be
analyzed,
Adoption processes “the
mental process through which
an individual passes from first
learning about an innovation
to final adoption
Customer buying
behavior Involves a
complete process

12. The G-RO consumer buying behavior on the special
consideration in new product buying decision which
states as
Our G-RO bags take a look at how buyers approach the
purchase of new products which involve the buyer
decision process for new Product rather than the existing
one.

13. Our company Interest is in how consumers learn about
products for the first time and make decisions on
whether to adopt them.
We define the Adoption processes “the mental process
through which an individual passes from first learning
about an innovation to final adoption,” and adoption as
the decision by an individual to become a regular user of
the product.

14. Consumers go through Five stages in the process of adopting a
new product: We have looked at the stages
buyers go through in trying to satisfy a need Much depends on
the nature of the buyer, the product, and the buying situation.
In the traditional funnel metaphor, consumers start with a set of
potential brands and methodically reduce that number to make a
purchase

16. From our survey among 50 correspondents, most of the people
selection base are from the needs of a luxury Smart bag to carry.
These people believe that carrying a branded product will
enhance their status and wealth as well as fashionable.

17. Marketing strategies for G-RO must fit that perception and those
perceived values.
1.Retargeting or Remarketing Remarketing or often also known
as retargeting, is essentially showing our,
The main platforms for remarketing are Facebook Ads and Google
AdWordsave visited our site G-RO

18. 2. Influencer Marketing Influencer marketing can also
be effective in promoting your actual product or service.
 Sometimes a personal, direct email is all it will take.
 Engage in their conversations (their blog comments, social media conversations.

19. PRODUCT
PLACEMENT
PRICE

20. G-RO STANDS FOR:- GravityRoll Wheel Technology
We all know travel can be a hassle. The more you do it, the more tiring and
frustrating it becomes. To get from here to there, too many of us depend on
inferior bags, travel gear and accessories.
So, we set out to design a bag that is better than anything else available.
Here are six reasons we think G-RO really is different, and better, than
any other bag:
 G-RO is the companion bag:
 Wheel Innovation
 Top Notch-handling
 Built Tough
 Room for work and play
 Super power
PRODUCT

21. DESIGN FEATURES
 Reinventing the wheel: G-RO’s wheels make the bag to feel lighter while also being more
spacious and more durable.
Because of their large diameter, the wheels support the load closer to its center of
gravity, so your bag balances better and feels significantly lighter when you pull it.
G-RO glides easily over any kind of terrain—cobblestones, curbs, steps,
gravel, snow, sand.

22.  Because our wheels are on
the outside of the bag, our
bag offers a larger packable
space compared to typical
rolling bags
 Our wheels are made of
super strong aerospace and
firearm-grade polymers
that strengthen the walls of
the bag. Unlike traditional
bags, the wheels are the
strength of this bag—not
the weakness.

23.  SUPER STRONG MATERIALS
The body of G-RO is made of high
quality Cordura ballistic nylon and
mold-injected aerospace-grade
polymers. It’s crush proof and water
resistant, keeping your belongings
safe and sound.
 LONG, STRONG,
ERGONOMIC HANDLE
G-RO's aircraft grade aluminum
four-stage telescoping handle is
more than six inches longer than the
industry standard!

24.  ARCHED BELLY DESIGN AND
WATERPROOF BASE
To protect your items from water
damage, G-RO's bottom protective
panel consists of a plastic shell over
a waterproof, plastic-coated ballistic
nylon textile to ensure that nothing
gets wet
 With G-RO's Optional Electronic
Module, you can charge your
laptop while it's in the laptop
pocket by connecting your laptop
charger to the universal power
outlet located at the bottom of
the compartment. See the
"Optional Electronic Module"
section for more details.

25.  BUILT-IN CHARGING
STATION AND TABLET STAND
 A Built-In Charging Station is built
into the top of each G-RO. This
waterproof charging station
includes:
 2 iPad-strength USB outlets
 Space for small cables or pens
 When open, the Built-In Charging
Station functions as a tablet
stand!
 Built-In Tablet Stand

26.  LOCATION TRACKER AND
PROXIMITY DETECTOR
 G-RO's Optional Electronic
Module uses GSM-GPRS
technology for location tracking
and Bluetooth Smart/Bluetooth
Low Energy technology for
proximity detection

27. The Level of our G-RO
Product
Core
Actual
Augmented

28.  Our product is the Type a specialty product because of our product
uniqueness, style, characteristics or loyalty our G-RO brand where
consumers will actively seek to purchase
 Consumers who seek specialty products know what they want and will
spend the time and effort to get it.

29. LOGO:
Pictorial marks (or logo symbols)
Brand Mark
– are logos that are made up of a
graphic symbol or icon, one that
(usually) represents a real-world
object. This object could tell the
story of what your company does
G-RO INFLUENCE THE HIDDDE
TECHNOLOGY
Color Scheme We have chosen our
company brand color is black-blue
The black color Black is a mysterious color
. we are using the color in our brand for
creating a curiosity of some hidden values
in our brand
Black color depict that there are some
hidden mystery or values
The Blue color has positive affects on the
mind and the body we have choosing the
blue color in our brand for the
representation of Technology used in G-RO
bags
Black-Blue Combination
so, we have choosing the black-blue
combination of our G-RO product for
influencing in the market in form of
statement

30. Our company implement the market Skimming Strategy as our product
pricing Because of our products nature dependent (The high technology and
innovative Product ) As the starting, period of G-RO market we are Set the
price is high for earning maximum profit
Optional Product Pricing:-because of our Brand nature and quality our
company set this pricing strategy sometime with the options available to
adjust the quality of the bags like:
Bluetooth technology, battery devices etc.

31. Price-Adjustment Strategies
As we know that our targeted
customer has preferences, so that
our company set the Pricing
adjustment strategies according to
customer preferences
Our company adjust the pricing and
provide the rewards to customers
Segmented pricing
Our company also adjust the
segmented pricing our company
reduce the pricing after time being
on the basis of selected segments
Product foam Pricing
Also bundle G-RO bags bundle
discount pricing

32. We are not selling the product ,we
are selling the program
G-RO built the awareness program
by
Kickstarter promotion
Our company promote the G-
RO brand by the Kickstater
promotion through the Kickstarter
platform has allowed our products
to be created, refined and shipped
in an increasingly We highly value
your continued support of our
innovation and creativity.

33.  Advertisement
Our company offer promotion of
ideas, goods, or services by an
identified sponsor, we are designing
the advertisement of G-RO bags in
the foam of Print and television
advertisement and hired the brand
ambassadors mostly sports man,
and opinion leader who’s job is
related mostly to travelling for
increasing our brand market by their
word of mouth.
 Travellers

34.  Sales promotion
Discounts:-
we are giving a discount offers of 40%
off in order to grab the attention
towards G-RO companion
Coupons voucher entitling the holder
to a discount off a G-RO product.
Displays
We are presenting or display or show a
G-RO check-in for making the customer
mind easier to understand and
motivated towards our product
Incentive program when presenting to
the sales promotion
We are also promote our brand name in
the mind of the audience when
delivered the trade shows.
 Tags of the brands
 A key description notes
 Or korenza .
 Demonstrations
We are also use a method of
demonstrate our G-RO check-in
order to make awareness of how to
use the G-RO for example to show
the working their functions etc.
Refund Policy
You must notify us within 14 days of
your receipt of the product and
return your product in unused
condition, along with the original
packaging.
Warranty
We construct our luggage to last –
that’s why our products are backed
by a lifetime limited warranty.

35.  G-RO effective Marketing
Our company also using the AIDA
Model for making the marketing of G-
RO more effective and persuasive for
make awareness program in order to
grab the customer attention more
towards the product
Designing a G-RO product Message
We are designing a message content
by using Rational appeal which
relates to the audience’s self-interest
(Quality, value, performance of G-RO).
Like Kick starter agent
Choosing Media Personal
Communication
We are selecting the Opinion
leaders and reference group
Selecting the Message Source
Celebrities
Athletes
Sports man
Professionals
1.Travellers
2.Actors

36.  We are placing the brand of our product in the minds of the customer and
audience by The G-RO needs to be positioned in the scene discreetly and
should not be the focus of attention
PLACEMENT

37.  Places where our G-RO products need to be implement or
place their influential brand in the minds of audience,
targeted customers.
 The biggest mall of the Pakistan Like ,Centauras,GIGA mall etc,
where mostly we seek our Targeted customers and also the
visitors for creating the word of mouth for our brand
uniqueness.
 The biggest Events Happening like, science exhibition,
technology influence