And the MVP is Content Marketing
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And the MVP is Content Marketing

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If Context is the King, the MVP is Content Marketing

If Context is the King, the MVP is Content Marketing

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  • 1. If Context is the KING the MVP is… Content MarketingDon’t worry about losing. Think about winning Photo bydr_vaibhavahuja on flickr
  • 2. It’s engaging with people about what theylike, in a way that serves the purpose and ideals of the brand Photo by NBA on facebook
  • 3. It’s the evolution of advertising Photo by NBA on facebook
  • 4. It’s more efficient, effective and likeable Photo by NBA on facebook
  • 5. Content Marketing is not about price tags It focuses on consumer experience and not on product information .Content Marketing is not about price tags Photo by NBA on facebook
  • 6. It’s engaging our community around an idea instead of a product.It’s not about tactics or campaigns that you can start and stop all over again Photo by NBA on facebook
  • 7. Content Marketing generates traffic without selling.It isn’t a press release served as a blog post Photo by NBA on facebook
  • 8. Content marketing is nothing new.Companies have been creating and distributing content for many years Photo by NBA on facebook
  • 9. .Using content to sell isn’t selling.It isn’t advertising.It isn’t push marketing
  • 10. It’s a pull strategy Photo by NBA on facebook
  • 11. It’s the Strategy of being always ready to train Photo by ThomasOfNorways on flickr
  • 12. …of being useful Photo by gus_estrellas on flickr
  • 13. …of being exciting, friendly, fun, attractive Photo by VarsityLife on flickr
  • 14. …and always willing to help Photo by Original Nomad on flickr
  • 15. It’s not about “buying” attention Photo by JMR_Photography on flickr
  • 16. It’s not about begging for attention Photo by Murray State on flickr
  • 17. It’s about being attentive by providing online free content that is both interesting and carrying value Photo by Murray State on flickr
  • 18. Content Marketing is not Clicks,Retweets, Likes, +K’s, and +1′s Photo by Sudhamshu on flickr
  • 19. It’s the strategic creation and sharing of ideas, information, and resources Photo by Chairman of the Joint Chiefs of Staffon on flickr
  • 20. Thank you avakon.com Prepared by George Anastasiou g.anastasiou@avakon.com @cronusA