If Context is the KING      the MVP is…   Content MarketingDon’t worry about losing. Think about winning                  ...
It’s engaging with people about what theylike, in a way that serves the purpose and            ideals of the brand        ...
It’s the evolution of advertising                           Photo by NBA on facebook
It’s more efficient, effective and likeable                                 Photo by NBA on facebook
Content Marketing is not about price tags       It focuses on consumer experience and              not on product informat...
It’s engaging our community around an idea instead of a product.It’s not about tactics or campaigns that you can          ...
Content Marketing generates traffic         without selling.It isn’t a press release served as a blog post                ...
Content marketing is nothing new.Companies have been creating and distributing           content for many years           ...
.Using content to sell isn’t selling.It isn’t advertising.It isn’t push marketing
It’s a pull strategy                   Photo by NBA on facebook
It’s the Strategy of being always ready to train                                Photo by ThomasOfNorways on flickr
…of being useful              Photo by gus_estrellas on flickr
…of being exciting, friendly, fun,           attractive                        Photo by VarsityLife on flickr
…and always willing to help                    Photo by Original Nomad on flickr
It’s not about “buying” attention                       Photo by JMR_Photography on flickr
It’s not about begging for attention                            Photo by Murray State on flickr
It’s about being attentive by providing online   free content that is both interesting and                carrying value  ...
Content Marketing is not Clicks,Retweets, Likes, +K’s, and +1′s                         Photo by Sudhamshu on flickr
It’s the strategic creation and sharing of ideas, information, and resources                       Photo by Chairman of th...
Thank you                 avakon.com            Prepared by George Anastasiou               g.anastasiou@avakon.com       ...
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And the MVP is Content Marketing

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If Context is the King, the MVP is Content Marketing

Published in: Business, Technology

And the MVP is Content Marketing

  1. 1. If Context is the KING the MVP is… Content MarketingDon’t worry about losing. Think about winning Photo bydr_vaibhavahuja on flickr
  2. 2. It’s engaging with people about what theylike, in a way that serves the purpose and ideals of the brand Photo by NBA on facebook
  3. 3. It’s the evolution of advertising Photo by NBA on facebook
  4. 4. It’s more efficient, effective and likeable Photo by NBA on facebook
  5. 5. Content Marketing is not about price tags It focuses on consumer experience and not on product information .Content Marketing is not about price tags Photo by NBA on facebook
  6. 6. It’s engaging our community around an idea instead of a product.It’s not about tactics or campaigns that you can start and stop all over again Photo by NBA on facebook
  7. 7. Content Marketing generates traffic without selling.It isn’t a press release served as a blog post Photo by NBA on facebook
  8. 8. Content marketing is nothing new.Companies have been creating and distributing content for many years Photo by NBA on facebook
  9. 9. .Using content to sell isn’t selling.It isn’t advertising.It isn’t push marketing
  10. 10. It’s a pull strategy Photo by NBA on facebook
  11. 11. It’s the Strategy of being always ready to train Photo by ThomasOfNorways on flickr
  12. 12. …of being useful Photo by gus_estrellas on flickr
  13. 13. …of being exciting, friendly, fun, attractive Photo by VarsityLife on flickr
  14. 14. …and always willing to help Photo by Original Nomad on flickr
  15. 15. It’s not about “buying” attention Photo by JMR_Photography on flickr
  16. 16. It’s not about begging for attention Photo by Murray State on flickr
  17. 17. It’s about being attentive by providing online free content that is both interesting and carrying value Photo by Murray State on flickr
  18. 18. Content Marketing is not Clicks,Retweets, Likes, +K’s, and +1′s Photo by Sudhamshu on flickr
  19. 19. It’s the strategic creation and sharing of ideas, information, and resources Photo by Chairman of the Joint Chiefs of Staffon on flickr
  20. 20. Thank you avakon.com Prepared by George Anastasiou g.anastasiou@avakon.com @cronusA
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