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Augustine Fou- 1 -
Fake Facebook
Profiles and Likes
Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
Augustine Fou- 2 -
Fake Accounts Generate Fake
Likes and fans
“Facebook works hard to get rid of fake accounts.
In its annual report, the company said that only about
0.4% - 1.2% of all active users are abusive accounts
that create fake likes.
Nonetheless, a badly targeted campaign can generate
huge numbers of fake fans and bogus likes.”
Read more: http://www.businessinsider.com/mans-600000-facebook-
ad-disaster-2014-2#ixzz2uRpb3gMK
Augustine Fou- 3 -
Fake Profiles on Facebook
plagiarized or stock image
Augustine Fou- 4 -
Fake Facebook Profiles
Augustine Fou- 5 -
Bot generated pages
on Facebook
using many of the same images and randomized content
Augustine Fou- 6 -
Facebook Algo Promotes
fake page
Augustine Fou- 7 -
Fake Likes on Facebook
How much do you like courgettes, the
green vegetable Americans call zucchini?
According to one Facebook page devoted
to them, hundreds of people find them
delightful enough to click the "like" button
– even with dozens of other pages about
courgettes to choose from.
There's just one problem: the liking was
fake, done by a team of low-paid workers
in Dhaka, Bangladesh, whose boss
demanded just $15 per thousand "likes" at
his "click farm". Workers punching the
keys might be on a three-shift system, and
be paid as little as $120 a year.
Source: Business Insider, August 2, 2013
Augustine Fou- 8 -
The Problem Has Been
Known For a While
Augustine Fou- 9 -
February 10, 2014 Video
http://www.youtube.com/watch?v=oVfHeWTKjag
Augustine Fou- 10 -
BBC Reports Significant
“Like” Fraud (2012)
Source: Search Engine Journal July 2012
“These [fake accounts] all
seemed to have an
enormous number of
Likes, with many totaling
more than 10,000 and at a
“Liking” rate of more
than 500 a month.”
Augustine Fou- 11 -
TechCrunch Reports Massive
Facebook Click Fraud (2009)
Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/
“Tracking 202 is telling me
11 clicks….Facebook is
telling me 145. That‟s way
off .”
“FB click fraud update:
ratio is now EXACTLY
10:1. 10 clicks reported on
FB, 1 click on prosper.”“Tested on 3 different servers at 3
different DCs (not a network issue).”
Augustine Fou- 12 -
Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake Facebook accounts by the
millions and use them to „sell‟fake likes to
companies whose marketing goals are the number
of likes. I advise companies on best practices in
social media marketing and moving beyond „likes‟
as a success metric.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
Augustine Fou- 13 -
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
More on “cookie stuffing”
http://bit.ly/12gnuPu
Hackers Using Webcams to Spy
By: Augustine Fou, July 22, 2013
How Display Fraud Works
By: Augustine Fou, May 2013
How Click Fraud Works
By: Augustine Fou, November 2013
Augustine Fou- 13 -

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Fake Facebook Profiles and Likes Investigation by Augustine Fou

  • 1. Augustine Fou- 1 - Fake Facebook Profiles and Likes Dr. Augustine Fou http://linkd.in/augustinefou December 2013
  • 2. Augustine Fou- 2 - Fake Accounts Generate Fake Likes and fans “Facebook works hard to get rid of fake accounts. In its annual report, the company said that only about 0.4% - 1.2% of all active users are abusive accounts that create fake likes. Nonetheless, a badly targeted campaign can generate huge numbers of fake fans and bogus likes.” Read more: http://www.businessinsider.com/mans-600000-facebook- ad-disaster-2014-2#ixzz2uRpb3gMK
  • 3. Augustine Fou- 3 - Fake Profiles on Facebook plagiarized or stock image
  • 4. Augustine Fou- 4 - Fake Facebook Profiles
  • 5. Augustine Fou- 5 - Bot generated pages on Facebook using many of the same images and randomized content
  • 6. Augustine Fou- 6 - Facebook Algo Promotes fake page
  • 7. Augustine Fou- 7 - Fake Likes on Facebook How much do you like courgettes, the green vegetable Americans call zucchini? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the "like" button – even with dozens of other pages about courgettes to choose from. There's just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand "likes" at his "click farm". Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year. Source: Business Insider, August 2, 2013
  • 8. Augustine Fou- 8 - The Problem Has Been Known For a While
  • 9. Augustine Fou- 9 - February 10, 2014 Video http://www.youtube.com/watch?v=oVfHeWTKjag
  • 10. Augustine Fou- 10 - BBC Reports Significant “Like” Fraud (2012) Source: Search Engine Journal July 2012 “These [fake accounts] all seemed to have an enormous number of Likes, with many totaling more than 10,000 and at a “Liking” rate of more than 500 a month.”
  • 11. Augustine Fou- 11 - TechCrunch Reports Massive Facebook Click Fraud (2009) Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/ “Tracking 202 is telling me 11 clicks….Facebook is telling me 145. That‟s way off .” “FB click fraud update: ratio is now EXACTLY 10:1. 10 clicks reported on FB, 1 click on prosper.”“Tested on 3 different servers at 3 different DCs (not a network issue).”
  • 12. Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “Bad guys create fake Facebook accounts by the millions and use them to „sell‟fake likes to companies whose marketing goals are the number of likes. I advise companies on best practices in social media marketing and moving beyond „likes‟ as a success metric.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 13. Augustine Fou- 13 - Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 More on “cookie stuffing” http://bit.ly/12gnuPu Hackers Using Webcams to Spy By: Augustine Fou, July 22, 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 Augustine Fou- 13 -