Fake Facebook Profiles and Likes Investigation by Augustine Fou
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Fake Facebook
Profiles and Likes
Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
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Fake Accounts Generate Fake
Likes and fans
“Facebook works hard to get rid of fake accounts.
In its annual report, the company said that only about
0.4% - 1.2% of all active users are abusive accounts
that create fake likes.
Nonetheless, a badly targeted campaign can generate
huge numbers of fake fans and bogus likes.”
Read more: http://www.businessinsider.com/mans-600000-facebook-
ad-disaster-2014-2#ixzz2uRpb3gMK
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Fake Profiles on Facebook
plagiarized or stock image
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Fake Likes on Facebook
How much do you like courgettes, the
green vegetable Americans call zucchini?
According to one Facebook page devoted
to them, hundreds of people find them
delightful enough to click the "like" button
– even with dozens of other pages about
courgettes to choose from.
There's just one problem: the liking was
fake, done by a team of low-paid workers
in Dhaka, Bangladesh, whose boss
demanded just $15 per thousand "likes" at
his "click farm". Workers punching the
keys might be on a three-shift system, and
be paid as little as $120 a year.
Source: Business Insider, August 2, 2013
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February 10, 2014 Video
http://www.youtube.com/watch?v=oVfHeWTKjag
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BBC Reports Significant
“Like” Fraud (2012)
Source: Search Engine Journal July 2012
“These [fake accounts] all
seemed to have an
enormous number of
Likes, with many totaling
more than 10,000 and at a
“Liking” rate of more
than 500 a month.”
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TechCrunch Reports Massive
Facebook Click Fraud (2009)
Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/
“Tracking 202 is telling me
11 clicks….Facebook is
telling me 145. That‟s way
off .”
“FB click fraud update:
ratio is now EXACTLY
10:1. 10 clicks reported on
FB, 1 click on prosper.”“Tested on 3 different servers at 3
different DCs (not a network issue).”
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Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake Facebook accounts by the
millions and use them to „sell‟fake likes to
companies whose marketing goals are the number
of likes. I advise companies on best practices in
social media marketing and moving beyond „likes‟
as a success metric.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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http://bit.ly/12gnuPu
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