Fake Facebook Profiles and Likes Investigation by Augustine Fou

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bad guys create fake facebook profiles to steal information and to generate fake likes.

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Fake Facebook Profiles and Likes Investigation by Augustine Fou

  1. 1. Augustine Fou- 1 - Fake Facebook Profiles and Likes Dr. Augustine Fou http://linkd.in/augustinefou December 2013
  2. 2. Augustine Fou- 2 - Fake Accounts Generate Fake Likes and fans “Facebook works hard to get rid of fake accounts. In its annual report, the company said that only about 0.4% - 1.2% of all active users are abusive accounts that create fake likes. Nonetheless, a badly targeted campaign can generate huge numbers of fake fans and bogus likes.” Read more: http://www.businessinsider.com/mans-600000-facebook- ad-disaster-2014-2#ixzz2uRpb3gMK
  3. 3. Augustine Fou- 3 - Fake Profiles on Facebook plagiarized or stock image
  4. 4. Augustine Fou- 4 - Fake Facebook Profiles
  5. 5. Augustine Fou- 5 - Bot generated pages on Facebook using many of the same images and randomized content
  6. 6. Augustine Fou- 6 - Facebook Algo Promotes fake page
  7. 7. Augustine Fou- 7 - Fake Likes on Facebook How much do you like courgettes, the green vegetable Americans call zucchini? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the "like" button – even with dozens of other pages about courgettes to choose from. There's just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand "likes" at his "click farm". Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year. Source: Business Insider, August 2, 2013
  8. 8. Augustine Fou- 8 - The Problem Has Been Known For a While
  9. 9. Augustine Fou- 9 - February 10, 2014 Video http://www.youtube.com/watch?v=oVfHeWTKjag
  10. 10. Augustine Fou- 10 - BBC Reports Significant “Like” Fraud (2012) Source: Search Engine Journal July 2012 “These [fake accounts] all seemed to have an enormous number of Likes, with many totaling more than 10,000 and at a “Liking” rate of more than 500 a month.”
  11. 11. Augustine Fou- 11 - TechCrunch Reports Massive Facebook Click Fraud (2009) Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/ “Tracking 202 is telling me 11 clicks….Facebook is telling me 145. That‟s way off .” “FB click fraud update: ratio is now EXACTLY 10:1. 10 clicks reported on FB, 1 click on prosper.”“Tested on 3 different servers at 3 different DCs (not a network issue).”
  12. 12. Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “Bad guys create fake Facebook accounts by the millions and use them to „sell‟fake likes to companies whose marketing goals are the number of likes. I advise companies on best practices in social media marketing and moving beyond „likes‟ as a success metric.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  13. 13. Augustine Fou- 13 - Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 More on “cookie stuffing” http://bit.ly/12gnuPu Hackers Using Webcams to Spy By: Augustine Fou, July 22, 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 Augustine Fou- 13 -

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