SlideShare a Scribd company logo
1 of 13
Augustine Fou- 1 -
Fake Facebook
Profiles and Likes
Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
Augustine Fou- 2 -
Fake Accounts Generate Fake
Likes and fans
“Facebook works hard to get rid of fake accounts.
In its annual report, the company said that only about
0.4% - 1.2% of all active users are abusive accounts
that create fake likes.
Nonetheless, a badly targeted campaign can generate
huge numbers of fake fans and bogus likes.”
Read more: http://www.businessinsider.com/mans-600000-facebook-
ad-disaster-2014-2#ixzz2uRpb3gMK
Augustine Fou- 3 -
Fake Profiles on Facebook
plagiarized or stock image
Augustine Fou- 4 -
Fake Facebook Profiles
Augustine Fou- 5 -
Bot generated pages
on Facebook
using many of the same images and randomized content
Augustine Fou- 6 -
Facebook Algo Promotes
fake page
Augustine Fou- 7 -
Fake Likes on Facebook
How much do you like courgettes, the
green vegetable Americans call zucchini?
According to one Facebook page devoted
to them, hundreds of people find them
delightful enough to click the "like" button
– even with dozens of other pages about
courgettes to choose from.
There's just one problem: the liking was
fake, done by a team of low-paid workers
in Dhaka, Bangladesh, whose boss
demanded just $15 per thousand "likes" at
his "click farm". Workers punching the
keys might be on a three-shift system, and
be paid as little as $120 a year.
Source: Business Insider, August 2, 2013
Augustine Fou- 8 -
The Problem Has Been
Known For a While
Augustine Fou- 9 -
February 10, 2014 Video
http://www.youtube.com/watch?v=oVfHeWTKjag
Augustine Fou- 10 -
BBC Reports Significant
“Like” Fraud (2012)
Source: Search Engine Journal July 2012
“These [fake accounts] all
seemed to have an
enormous number of
Likes, with many totaling
more than 10,000 and at a
“Liking” rate of more
than 500 a month.”
Augustine Fou- 11 -
TechCrunch Reports Massive
Facebook Click Fraud (2009)
Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/
“Tracking 202 is telling me
11 clicks….Facebook is
telling me 145. That‟s way
off .”
“FB click fraud update:
ratio is now EXACTLY
10:1. 10 clicks reported on
FB, 1 click on prosper.”“Tested on 3 different servers at 3
different DCs (not a network issue).”
Augustine Fou- 12 -
Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake Facebook accounts by the
millions and use them to „sell‟fake likes to
companies whose marketing goals are the number
of likes. I advise companies on best practices in
social media marketing and moving beyond „likes‟
as a success metric.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
Augustine Fou- 13 -
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
More on “cookie stuffing”
http://bit.ly/12gnuPu
Hackers Using Webcams to Spy
By: Augustine Fou, July 22, 2013
How Display Fraud Works
By: Augustine Fou, May 2013
How Click Fraud Works
By: Augustine Fou, November 2013
Augustine Fou- 13 -

More Related Content

Viewers also liked

Continental drift theory
Continental drift theoryContinental drift theory
Continental drift theoryStudent
 
Continental Drift And Plate Tectonics Andie
Continental Drift And Plate Tectonics AndieContinental Drift And Plate Tectonics Andie
Continental Drift And Plate Tectonics AndieTeach5ch
 
Blood Circulation In Human Heart
Blood Circulation In Human HeartBlood Circulation In Human Heart
Blood Circulation In Human Hearteitkan
 
Human Trafficking Presentation
Human Trafficking PresentationHuman Trafficking Presentation
Human Trafficking PresentationHumanTrafficking
 
Teen pregnancy ppt
Teen pregnancy ppt Teen pregnancy ppt
Teen pregnancy ppt Kellymai
 
Organ systems
Organ systemsOrgan systems
Organ systemsTamara
 
Effects of teenage pregnancy
Effects of teenage pregnancyEffects of teenage pregnancy
Effects of teenage pregnancyDrTeachermiss
 
Teenage pregnancy presentation
Teenage pregnancy presentationTeenage pregnancy presentation
Teenage pregnancy presentationRachael Baldock
 
Human organ transplantation
Human organ transplantationHuman organ transplantation
Human organ transplantationheerkhant
 
Teen Pregnancy Powerpoint
Teen Pregnancy PowerpointTeen Pregnancy Powerpoint
Teen Pregnancy PowerpointLeanne Potts
 
Teenage Pregnancy Presentation
Teenage Pregnancy PresentationTeenage Pregnancy Presentation
Teenage Pregnancy PresentationRuthCollings
 
Teen Pregnancy Powerpoint
Teen Pregnancy PowerpointTeen Pregnancy Powerpoint
Teen Pregnancy Powerpointmarcginsberg
 
Teenage Smoking Ppt.
Teenage Smoking Ppt.Teenage Smoking Ppt.
Teenage Smoking Ppt.limjiahui
 
Anti smoking : Social Awareness Campaign
Anti smoking : Social Awareness Campaign Anti smoking : Social Awareness Campaign
Anti smoking : Social Awareness Campaign Debi Prasad Dash
 
School Violence Combined
School Violence CombinedSchool Violence Combined
School Violence CombinedKEEgg
 
Continental Drift Theory
Continental Drift TheoryContinental Drift Theory
Continental Drift Theoryjjconnolly
 
Human Trafficking PowerPoint Presentation
Human Trafficking PowerPoint PresentationHuman Trafficking PowerPoint Presentation
Human Trafficking PowerPoint Presentationlbrowning9
 

Viewers also liked (19)

Facebook addiction and issues
Facebook addiction and issues Facebook addiction and issues
Facebook addiction and issues
 
Continental drift theory
Continental drift theoryContinental drift theory
Continental drift theory
 
Continental Drift And Plate Tectonics Andie
Continental Drift And Plate Tectonics AndieContinental Drift And Plate Tectonics Andie
Continental Drift And Plate Tectonics Andie
 
Blood Circulation In Human Heart
Blood Circulation In Human HeartBlood Circulation In Human Heart
Blood Circulation In Human Heart
 
Human Trafficking Presentation
Human Trafficking PresentationHuman Trafficking Presentation
Human Trafficking Presentation
 
Teen pregnancy ppt
Teen pregnancy ppt Teen pregnancy ppt
Teen pregnancy ppt
 
Organ systems
Organ systemsOrgan systems
Organ systems
 
Effects of teenage pregnancy
Effects of teenage pregnancyEffects of teenage pregnancy
Effects of teenage pregnancy
 
Teenage pregnancy presentation
Teenage pregnancy presentationTeenage pregnancy presentation
Teenage pregnancy presentation
 
Human trafficking
Human traffickingHuman trafficking
Human trafficking
 
Human organ transplantation
Human organ transplantationHuman organ transplantation
Human organ transplantation
 
Teen Pregnancy Powerpoint
Teen Pregnancy PowerpointTeen Pregnancy Powerpoint
Teen Pregnancy Powerpoint
 
Teenage Pregnancy Presentation
Teenage Pregnancy PresentationTeenage Pregnancy Presentation
Teenage Pregnancy Presentation
 
Teen Pregnancy Powerpoint
Teen Pregnancy PowerpointTeen Pregnancy Powerpoint
Teen Pregnancy Powerpoint
 
Teenage Smoking Ppt.
Teenage Smoking Ppt.Teenage Smoking Ppt.
Teenage Smoking Ppt.
 
Anti smoking : Social Awareness Campaign
Anti smoking : Social Awareness Campaign Anti smoking : Social Awareness Campaign
Anti smoking : Social Awareness Campaign
 
School Violence Combined
School Violence CombinedSchool Violence Combined
School Violence Combined
 
Continental Drift Theory
Continental Drift TheoryContinental Drift Theory
Continental Drift Theory
 
Human Trafficking PowerPoint Presentation
Human Trafficking PowerPoint PresentationHuman Trafficking PowerPoint Presentation
Human Trafficking PowerPoint Presentation
 

More from Dr. Augustine Fou - Independent Ad Fraud Researcher

More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 

Recently uploaded

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangaloreamitlee9823
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...amitlee9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 

Recently uploaded (20)

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow đź’‹ Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bangalore
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 

Fake Facebook Profiles and Likes Investigation by Augustine Fou

  • 1. Augustine Fou- 1 - Fake Facebook Profiles and Likes Dr. Augustine Fou http://linkd.in/augustinefou December 2013
  • 2. Augustine Fou- 2 - Fake Accounts Generate Fake Likes and fans “Facebook works hard to get rid of fake accounts. In its annual report, the company said that only about 0.4% - 1.2% of all active users are abusive accounts that create fake likes. Nonetheless, a badly targeted campaign can generate huge numbers of fake fans and bogus likes.” Read more: http://www.businessinsider.com/mans-600000-facebook- ad-disaster-2014-2#ixzz2uRpb3gMK
  • 3. Augustine Fou- 3 - Fake Profiles on Facebook plagiarized or stock image
  • 4. Augustine Fou- 4 - Fake Facebook Profiles
  • 5. Augustine Fou- 5 - Bot generated pages on Facebook using many of the same images and randomized content
  • 6. Augustine Fou- 6 - Facebook Algo Promotes fake page
  • 7. Augustine Fou- 7 - Fake Likes on Facebook How much do you like courgettes, the green vegetable Americans call zucchini? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the "like" button – even with dozens of other pages about courgettes to choose from. There's just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand "likes" at his "click farm". Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year. Source: Business Insider, August 2, 2013
  • 8. Augustine Fou- 8 - The Problem Has Been Known For a While
  • 9. Augustine Fou- 9 - February 10, 2014 Video http://www.youtube.com/watch?v=oVfHeWTKjag
  • 10. Augustine Fou- 10 - BBC Reports Significant “Like” Fraud (2012) Source: Search Engine Journal July 2012 “These [fake accounts] all seemed to have an enormous number of Likes, with many totaling more than 10,000 and at a “Liking” rate of more than 500 a month.”
  • 11. Augustine Fou- 11 - TechCrunch Reports Massive Facebook Click Fraud (2009) Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/ “Tracking 202 is telling me 11 clicks….Facebook is telling me 145. That‟s way off .” “FB click fraud update: ratio is now EXACTLY 10:1. 10 clicks reported on FB, 1 click on prosper.”“Tested on 3 different servers at 3 different DCs (not a network issue).”
  • 12. Augustine Fou- 12 - Dr. Augustine Fou – Digital Consigliere “Bad guys create fake Facebook accounts by the millions and use them to „sell‟fake likes to companies whose marketing goals are the number of likes. I advise companies on best practices in social media marketing and moving beyond „likes‟ as a success metric.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 13. Augustine Fou- 13 - Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 More on “cookie stuffing” http://bit.ly/12gnuPu Hackers Using Webcams to Spy By: Augustine Fou, July 22, 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 Augustine Fou- 13 -