This presentation is on Globus retail stores India. It contains 7 P's of Globus retail store along with its prescence in online platform.

1. A presentation on
Presented By:
Roll No. 12166, 12168, 12176, 12178,12204, 12206,12213,
12216,12217, 12218

2. HISTORY
• Fashion hub for the young and trendy Indian men and
women, girls and boys
• Across 24 cities in India
• Launched by the Rajan Raheja Group in 1999
• Affordable garments and accessories targeted towards the 1635 year olds
• Designed by young fashion designers working out of the
GLOBUS DESIGN HUB, Mumbai

3. INDORE
CHENNAI
MUMBAI
NEW DELHI

4. VISION & GOALS
• Reaching a milestone of 100 stores by the end
of 2017
• The Globus Vision –
“ To become the most admired fashion retailer
in India”

5. MAJOR COMPETITORS
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•
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•
Pantaloons
Central
Shopper’s Stop
Lifestyle
Westside
Online shopping stores such
as Myntra, Jabong, Yepme,
Zovi etc.

6. BRAND LOGO & TAGLINE

7. Brand Ambassador

8. 7Ps
PRODUCT
• The iconic youth fashion brand in India
• Apparels- Men and Women
• Accessories- Women

9. Fashion Brand
The spirit of the youth can be captured with three words :
Vibrant
Maverick
Expressive.

10. Eye candy fashion
F21 is an accessible hi-fashion brand, offering
high-quality apparel.
F21 - the edgy fashion brand - is designed to
appeal to the more experimental and adventurous
consumers who seek cutting edge fashion.
Styling and fabric innovations help F21 offer high
end fashion at prices which are affordable to young
consumers.
 From casual wear to club wear, F21 promises
consumers attention unlimited.

11. THE GLOBUS DESIGN HUB
AS PER GLOBUS WEBSITE:
“The heart of our business lies in the creative
workplace of our organization: Globus Design Hub. It
has been recently launched in July'07 in Andheri,
Mumbai and is in the nascent stages of becoming the
leading design talent floor. It is the most wellequipped design studio in India in current times.”

12. Brands

13. PRICE
• Affordable garments that are trendy and
fashionable and keeps pace with the changing
trends.
• Starting range is around 300 Rs.
• Price differs according to the line.

14. PLACE
• More than 35 stores across 24 cities in India
• Cities such as Pune, Chennai, Mumbai, Kolkata,
Nagpur, Indore, Varanasi, Jalandhar etc.

15. Globus Stores in Pune

16. PROMOTION
• Through newspaper
• Magazines
• Hoardings
• Fashion weeks
• Kareena Kapoor endorsing the brand and also its summer, winter
collections and sale.
•
Discounts are available according to the festive seasons.

17. •
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•
•
•
Privilege Club
Privilege cards- Gold, Silver
Exclusive offers
Gift vouchers
Online Shopping

18. Gift Vouchers
Available across all the stores
in denominations of Rs 101 ,
Rs 251 , Rs 501 & Rs 1001 ; the
Globus gift vouchers are apt
for any occasion , function,
reason or season.
Online Vouchers

20. PEOPLE
• Dynamic and zealous workforce
• Staff highly trained
• Monthly MIS meetings ( Management Information System )
• Cricket Matches, Award ceremonies, Anniversaries,
Monthly B’days.
• Feedback to those who lose out on promotions
• Conduct Exit Interviews for those quitting jobs

21. Dedication Of Employees
Golden Stars: Those who achieve
100% of the target
Black dots: Those who achieve 90%
of their target.
Red Dots: Those who achieve below
90% of their target

22. Achieving Corporate Targets
 They work through 3 seasons- Summer, autumn, Winter.
 Designers prepare the collections 6months in advance.
 They build the organization by following a succession
plan for higher level posts, incase of dropouts.

23. Employee Structure
Vice President
General Manager
Asst.General Manager
Senior Manager
Manager
Deputy Manager
Asst. Dy. Manager
Senior Executive
Executive
Management Trainee
Supervisor
Sales
associate
Cashier

24. PROCESS
• Try and adopt a process full of research and innovation that best
serves the customers. Eg: Jeggings
• Brought in modern international technology and made heavy
investments in acquiring the best, tried and tested processes and
procedures of operation.
• State-of-the-art international IT , the highest quality of human
resources and sustained financial commitment

25. PROCESS
Convenience lay-out
followed

26. PHYSICAL EVIDENCE
• Store design:
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•
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•
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Friendly atmosphere
Great Location
Good Interior Design
Excellent furniture & fixture (straight rack & rounder)
Lighting used (Floodlighting)

27. Online Campaign :
• Give us your best pose and stand a chance to win big.
• Get yourself clicked at any of our Globus stores in front of
the Pose-Snap-Share backdrop.
-Post the picture on Globus’ facebook page.
• The Pic getting the maximum likes stand a chance to win
Rs. 5000

28. Online Presence:

29. Customer Connect Campaigns
• Mondays last 50%
longer than the
other days. Hit
'Like' if you agree.