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Media 08 Fairfax Digital, Sydney
 

Media 08 Fairfax Digital, Sydney

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MEDIA ’08, presented by Australia’s leading digital media organisation, Fairfax Digital, is a one-day summit on all you need to know about digital media. The summit was powered by X|Media|Lab. ...

MEDIA ’08, presented by Australia’s leading digital media organisation, Fairfax Digital, is a one-day summit on all you need to know about digital media. The summit was powered by X|Media|Lab. Flypaper TV was a keynote speaker at the event, talking about the big trends to look out for in 2008, as well as recapping what has happened in 07.

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Media 08 Fairfax Digital, Sydney Media 08 Fairfax Digital, Sydney Presentation Transcript

  • THE DIGITAL CANVAS 2008 X:MediaLab, Sydney - 07.03.2008 Assia Grazioli-Venier. CEO Flypaper.tv [email_address]
  • 2007 DIGITAL CANVAS
    • Apple innovates: iPhone, Apple TV
    • BBC launches iPlayer, plans for Kangaroo
    • Joost ruffles feathers
    • Facebook frenzy
    • Advertising evolving
    • Merger Mania
    STICKING AROUND? SHAKE IT UP! NEW! KING OFTHE JUNGLE!
  • MERGER MANIA $680m $45b $160m Technology drives innovation! $3.1b $6b
  • LATEST STATS
    • Eyeballs migrating online
    • Est. 1,319,872,109 Internet users worldwide (about 20.0% of the population worldwide) (Source: InternetWorldStats)
    • This year will see China overtake the US as the most populous Internet nation in the world (Asia-Pacific region will top 500 million Internet users)
    • Number of active Internet homes increased 1.96 percent over the previous month.
    • BBC audience
    • 16-24 yrs olds most on the move, 70% views down on BBC1, 3.5m  20m online
    • IPTV statistics
    • US video web users: 45% growth in 2007
    • 10 billion videos viewed by U.S. Internet users in December 2007, led by YouTube.
    • The global number of IPTV subscribers predicted to increase 29x by 2010 (Source: eMarketer)
    • # people in the UK watching TV online increased by 63% in 2007 (641m to 1.2b)
    • Strike surge
    • 18 percent surge in US video traffic during strike
    • Social networks
    • 1 in 5 adults have visited a social networking website, and 20% of regular Internet users have visited past 30 days. South Korea, 49% of all adults have visited at least one social network in the past
    • US ad spending will climb to $1.6b in 2008, from $290m in 2007, a 70% rise
    • Global online ad expenditure
    • will reach $486b in 2008, a 6.7% rise
  • CHALLENGES
    • How to engage with consumers?
    • How to maintain brand/content ownership in a mobile market?
    • How to monetize and establish business model - standard currency?
  • 2008 TRENDS
    • The year of mobile Content Wherever, Whenever
    • Battle of the living room Telcoms, Broadcasters, Game Consoles, STBs
    • Semantic web The New Fad
    • The King of IPTV emerges Kangaroo? Joost? Hulu? Apple?
    • Content continues to be king Bebo TV, MySpace TV, Current TV
    • US Presidential race & Beijing Olympics Surge traffic and Spend
    • Advertising industry gets smarter New Metrix, New Creatives
    • Social networks go niche linkedin, flixster, etc.
    • Watch out for Netlog, Vuze, Damaka, Twine, Netflix
    • INNOVATION , INNOVATION, INNOVATION
  • WE’VE TESTED THE WATERS
  • NOW JUMP IN!
  • 2008 YEAR OF MOBILE
    • Portability of content
    • Content is on the move
    • iPhone, Widgets, Social Profiles, Xbox
    • Open Source, Ministry of Sound Mix
    • iPhone effect
    • Consumers want a ‘smart phone’
    • Google Android = gPhone?
    • Implications for advertisers
    • No more spam! Be polite…
    • Add value to consumers
    • Consumers = Brand Evangelists
    On The Move! iPhone Vs gPhone Music Wherever Whenever
    • Data + Meaning = Engagement
    • Engagement = Brand Control = Longevity
    IMPORTANCE OF DATA What application do you use most? How often do you travel? What sites are you on? How long? Where have you been? What do you like to do with your friends? Your camera is outdated! Let me sell you a newer version…
  • IPTV
    • BBC’s iPlayer: “build it and they will come”
    • 3.5 million programmes streamed/downloaded within a fortnight of its marketing launch
    • 17 million programmes watched so far
    • Average of 660,000 programmes downloaded x day
    • Users watch for an average of 25min on iPlayer vs. 1-2 minutes on YouTube
    • Top 10 most popular programming account for under a quarter of those consumed via iPlayer
    • Programmes that are ranked outside the top 50 make up almost half of the total consumption
    • Lessons learned
    • Long-form online
    • Long tail phenomenon exists
    • Must be easy to use, engaging, accessible
    • Kangaroo, Hulu, Fancast, Apple TV etc.
    • Joost?
    • Ruffled our feathers
    • Experience not quite right…
    • What happens when Kangaroo opens its doors?
    or or Vs .
  • IPTV CONTENT
    • Leading the pack
    • Bebo TV: Quarterlife
    • MySpace TV: KateModern
    • Ministry of Sound TV + ToughCookie = Party Bus
    • Current TV + VC 2 pods
    • Suggestions to content providers
    • Work with sponsors from start
    • Keep production costs low
    • Integrate interactivity within concept
    • ENGAGE!
    Fully Interactive Programming!
  • SEMANTIC WEB The social graph just connects people The semantic graph connects everything… Emails Companies Products Services Web Pages Multimedia Documents Events Projects Activities Interests Places PEOPLE GROUPS
  • SEMANTIC WEB http://www.mindingtheplanet.net
    • 2007 - 2009
    • Early Adoption
    • Ad Few ‘killer’ apps
    • Other apps start to integrate
    • 2010 - 2020
    • Mainstream Adoption
    • Semantics widely used in Web content and apps
    • 2020 +
    • Next big cycle: Reasoning and A.I
    • The Intelligent Web
    • The Web learns and thinks collectively
    MAKE THE DATA SMARTER MAKE THE SOFTWARE SMARTER TAGGING STATISTICS SEMANTIC WEB LINGUISTICS A.I PRODUCTIVITY OF SEARCH AMOUNT OF DATA
  • PRIVACY DEBATE
  • INVESTMENT
    • Innovation shaking the Investment Industries
    • Are you the next media *STAR* of tomorrow?
    • TRAVEL THE WORLD
    • BE THE FIRST TO KNOW
    • Do something in…
    • Mobile Advertising
    • Social Networking
    • Mobile Gaming
    • Online Content
    • What are Investors looking for?
    • SCALABILITY & CRITICAL MASS
    • UNIQUE CONSUMER BEHAVIOR
    Is Facebook still worth $15b?
  • 2008 TRENDS AND A FEW MORE…
    • The year of mobile
    • Semantic web
    • Battle of the living room
    • The king of IPTV emerges
    • Content (will always) be King
    • Advertising industry gets smarter
    • Niche social networks
    • Facebook internationalizes
    • Privacy debate
    • Movie downloads
    • Free music downloads
    • Google VS. Yahoo/Microsoft
    • US Presidential race / Beijing Olympics
    • … TECHNOLOGY DRIVEN INNOVATION
  • PICK UP YOUR PAINTBRUSH!
    • Embrace
    • Engage
    • Experiment
    • Partner
    • Stick to your strengths
    • Launch quickly
    • Be Bold, Be Cautious
    • … GOOD LUCK!
  • THANK YOU Assia Grazioli-Venier. CEO Flypaper.tv [email_address]