1. TAC = Theoretical Advertising Company

2. Effectiveness of ads versus the
percentage targeted
(0% = blanket advertising, 100% = purely individualized targeted ad)
12
Effectiveness
10
8
6
4
2
0
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96

3. 10
12
0
2
4
6
8
1
4
7
10
13
16
19
22
25
28
31
34
37
40
43
46
49
Future trends
52
55
58
61
64
67
70
73
76
79
82
85
88
91
94
97
100
5 years
Current
10 years

4. Specifically targeted billboards
based on interest

5. Most advanced exposure
algorithms
 We have partnered with IPP Research
 Most advanced popularity/exposure
algorithm
 Counts both exposure and popularity

6. Section of IPP patented formulae

7. Sales percentages of personally
priced articles of clothing
350
300
250
200
Sales Increase
Profit Lost on Initial Product
150
Overall Increased Profit
100
50
0
1 4 7 101316192225283134374043464952555861646770737679828588919497

8. Movie and Media Partnership
Able to replace or insert ads into older media

9. Subtlety
 Partnership with restaurants – lighting
based on logo colors

10. Enhanced Tracking
 Largest tracking database – RBT
 Various sources
 Partner stores
 License plate
 Land deeds
 Online presence mining
○ Multi website tracking w/ connection analysis