This document discusses Android Wear smartwatches and marketing strategies. It provides specifications for the LG G Watch and Samsung Gear Live, compares their features, and analyzes SWOT factors. It also lists social media platforms like Facebook, Twitter, and Google Plus that could be used in marketing. Suggestions are made to do product reviews, bundle offers, and advertise Android Wear in movies to promote adoption since not all smartphone users see the need for a companion smartwatch.

2. Evolution

3. Android
Wear
Virtual Digital Assistant on your Wrist

4. Benefits of Android wear

5. SWOT Analysis
Expensive
New Entrants
New Wearable
devices
WS
O T
Innovation

6. SmartWatch LG G Watch Samsung Gear Live
Display 1.65-inch 280 x 280p IPS LCD 1.63-inch 320 x 320p Super
AMOLED
Processor 1.2GHz 1.2GHz
Connectivity Bluetooth 4.0 LE Bluetooth 4.0 LE
Memory 512MB of RAM, 4GB of
storage
512MB of RAM, 4GB of
storage
Sensors Accelerometer, Digital
compass, Gyroscope
Accelerometer, Digital
compass, Gyroscope, Heart
rate monitor
Battery 300 mAh
Dimensions 37.9 x 46.5 x 9.95 mm 37.9 x 56.4 x 8.9 mm
Other Changeable straps, water/
dust resistant
Changeable straps, water/
dust resistant
Comparison

7. Marketing Strategies

8. Marketing Strategies
• Facebook
• Twitter
• Google plus

9. Marketing Strategies
Google plus

10. Marketing Strategies
Twitter

11. Our Suggestion On Marketing
Product review
Advertising of android wear
Combo offers
Marketing in movies.
Not everyone is
convinced their
smartphone needs
a companion
device.

12. Paradox of choices

13. Amit
Bhumi
Karthik
Shivani
Vishal