Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13
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Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13

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    Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13 Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13 Presentation Transcript

    • Digital Kids onBranding, Privacyand Technology BiasPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
    • Digital Kids onBranding, Privacyand Technology BiasPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
    • Andrew SmykSheridan CollegeProgram CoordinatorPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
    • “People two, three or four years apartare having completely differentexperiences with technology,”Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.http://www.flickr.com/photos/tocaboca/5523596357/
    • 10 - 6 - 3
    • 11 - 7 - 4
    • the research
    • the research
    • 48 interviews3 birthday parties2 girls soccer team2 class room visits
    • the research
    • historical view
    • the research
    • the research
    • technology clusters
    • We preselect the technologywe give to kids
    • Kids select the technologywith the lowest level ofabstraction
    • the research
    • “They have their own brand new one.”- Goldstone“My daughter had her own iPad sinceshe was 1 years old.”- gary2kool“Kids hand me down went to thegrandparents.”- themiss
    • methods
    • A/B Testing
    • A/B with Tablets
    • 2 iPads (I & II)2 Android Tablets
    • same apps installed
    • outcome
    • variation
    • iPad Only
    • children ages 3 to 5 yearsold, know which logo andproducts correspond withwhich brand.
    • A/B with Web Sites
    • Two versions of a site created(desktop vs. responsive)
    • 95%abandon rate
    • content
    • content
    • technology
    • Technology is neither good nor bad;nor is it neutral. Kranzberg’s six laws of technology.
    • “This is my iPad.”
    • Hands on. Minds on. Authentic?
    • kids
    • “Why is there a phone in your camera?”
    • •Folding Chalk Board+•Face Time
    • •Folding Chalk Board+•Face Time
    • Technology associationsphone = camera, Kindle = book
    • “digital” is disappearing
    • “download” is disappearing
    • Kids prefer eReaders overtraditional print books
    • Except when reading is donewith a parent
    • Adapting Technologies totheir needs
    • Kids 2 to 6 are task focused,not necessarily goal focused.
    • analog and digitalworlds
    • “The movement between digital and traditional analogtools as means of expression and creation comesnaturally to kids. Their movement is seamless andeffortless; we’ve lost this skill as adults.”- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
    • Prototyping
    • Collaborative drawing
    • Final Version
    • adults vs. children
    • branding
    • name some search engines?
    • Googlethe internet
    • There are other searchengines.
    • “Really? Why?”
    • genericTM
    • privacy
    • 16 girls16 iPods
    • 16 girls16 iPods
    • 16 girls16 iPods
    • 16 girls16 iPods
    • Within the peer group,there was no privacy
    • bias
    • Touch over typeadaptive/responsive contentmobile over desktop
    • - Josh Clark (@globalmoxie)“Every Desktop Design HasTo Go Finger-Friendly"
    • http://alistapart.com/article/future-ready-content“Future-Ready Content”Sara Wachter-Boettcher
    • Content FirstMobile FirstOrbital Content
    • other research areas
    • Under what conditions dochildren have this gesturebias?
    • With which devices?
    • What age does this emerge?
    • Between them and theirparents?
    • For which kind of activities?
    • my details• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
    • Thank You!