Social Networking Uses to Reach Alumni and Students

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This presentation was prepared for Illinois Eastern Community Colleges Cabinet Retreat in spring of 2009.

This presentation was prepared for Illinois Eastern Community Colleges Cabinet Retreat in spring of 2009.

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  • Will discuss actual financial investment it takes us on average to maintain sitesMachines than can handle graphics, quality RAM, recommend laptop – Adobe photoshop is a recommended investment and training on how to use it Marketing – we’ve spend nominal funds – less than $200 – to have take away fliers at eventsStaffing – some extra hands…student worker/GA is a great investment!
  • Will discuss the actual personal staff investment it takes us on average to maintain sitesMe and a GA who works 20 hours a week Divide responsibilities –GA – does birthdays, event invitations, calendar entries, friend requestsMe – design of myspace layouts, marketing, answer inquiries, status challenges, planningBrought in student worker for a special Homecoming promotion
  • Will discuss actual time it takes us on average to maintain sitesInitially took 10 hours to get the Myspace/Facebook pages designedInvested some time initially – about an hour a day for a couple of weeks to get sites populated with friend requestsDaily upkeepOn average – we’re spending – collectively, about 15-20 hours a week in keeping these communities going.Enhancements – new designs, adding more pictures, right now – it takes me about a half a day to design a new layout for myspace – just depends on how complex and how many interruptions I have Future – I don’t get very much time to do planning and marketing, but that is my hope as we continue to devote more time to our virtual relationship cultivation.
  • Let’s take a look at how we’ve been using Facebook at Illinois State.
  • Let’s take a look at how we’ve been using Facebook at Illinois State.
  • Let’s take a look at how we’ve been using Facebook at Illinois State.
  • You’ll notice, I don’t have that many examples for the FB profile, because you really can’t change the look of this very much. What I do to keep things fresh is change the profile picture and I use images that Reggie’s Facebook friends have tagged featuring him…which has received quite a bit of positive response, and has been an incentive for people to keep tagging him in pictures.
  • Texas Tech – creative use of photo for fan page design – allows them to share more branding information in a aesthically pleasing wayISU’s incoming freshman page – to combat the vendors who created a fake group to poach information
  • Texas Tech – creative use of photo for fan page design – allows them to share more branding information in a aesthically pleasing wayISU’s incoming freshman page – to combat the vendors who created a fake group to poach information
  • Tagged photos
  • Profile views –This is a feature that shows how often you’ve been viewed. If you really have the time, you could track the stats monthly, quarterly … You can also reset the views if you want.You can also track number of comments you receive, number of messages,

Transcript

  • 1. Social Networking Uses to Reach Alumni and Students
    May 22, 2009
    Illinois Eastern Community Colleges Cabinet RetreatAllerton Park
  • 2. Our goals for today:
  • 3. Opportunities with Social Networking
    • It’s what’s hot
    • 4. It’s available 24/7
    • 5. It’s cheap
    • 6. It’s always with them
    • 7. It’s a marketing must
  • Challenges with Social Networking
    • Constant changes
    • 8. You’re limited to connections through the software
    • 9. No control over the software
    • 10. Too much contact desensitizes relationships
    • 11. Expectations that traditional methods of communication will still occur
  • Cost/Benefit Analysis
    What is the real investment associated with using these networks?
  • Money
    • Programs/hardware
    • 14. Marketing pieces
    • 15. Staffing
  • People
    • Decide priorities
    • 16. Daily work
    • 17. Balancing responsibilities
    • 18. Volunteer assistance
  • Time
  • Facebook
    www.facebook.com
  • 22. What’s been happening on Facebook?
    General Growth* More than 175,000 million active users* An average of 600,000 new registrations per day since Jan. 2009
    *If Facebook were a country, it would now be the 6th most populous in the world.
    User Demographics* More than half of Facebook users are outside of college* The fastest growing demographic is women 55 years old and older* Maintain 85 percent market share of 4-year U.S. universities
    User Engagement* Sixth-most trafficked site in the United States (comScore)* More than 65 billion page views per month* More than half of active users return daily* People spend an average of 20 minutes on the site daily (comScore)
    www.web-strategist.comwww.facebook.com
  • 23. Using Functions for Marketing
    Status….it’s addictive!
  • 24. www.alumni.ilstu.edu/facebookhomecoming
    Fan Pages
  • 25. Additional Marketing Approaches
  • 26. MySpace
    www.myspace.com
  • 27. What’s been happening on MySpace?
    · MySpace has more than 110 million monthly active usersaround the globe]· 85% of MySpace users are of voting age (18 or older)· 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dog
    ·On average 300,000 new people sign up to MySpace every day
    ·MySpace has:·14 Billion comments on the site·50 Million mails per day (more than Yahoo, Hotmail,or Google)·10 Billion friend relationships·1.5 Billion images·8 Million images being uploaded per day·60,000 new videos being upload to MySpaceTV each day
    www.web-strategist.com
  • 28. MySpace Features for Marketing
    • Added status and mood descriptions and history
    • 29. You can send messages to more than 1 friend
    • 30. Upgraded profile design to 2.0
  • LinkedIn
    www.linkedin.com
  • 31. What’s been happening on LinkedIn
    • LinkedIn has over 36 million members in over 200 countries and territories around the world.
    • 32. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • 33. Executives from all Fortune 500 companies are LinkedIn members.
    www.linkedin.com
  • 34. LinkedIn Features
    • Added a status feature
    • 35. Groups have been expanded
    Searchable by name
    Content may be exported
    Discussions may be posted
    • Companies may host own profile now
  • Changing Rules
    The Reggie Redbird
    Facebook profile
  • 36. Changing Rules
    Terms of service
    • Appeals worthless
    • 37. No prior notification
    • 38. February 2008 controversy
    • 39. Need for revenue generation
  • Event Promotions
    Event Invites
    • May be public/friends only
    • 40. Very similar to E-vite
    • 41. Not always a “true” count of who is attending
  • Event Promotions
    • Create a group for the event
    • 42. Place info in your profile status message
    • 43. Create a comment (on MySpace)
    • 44. Create flair or bumper sticker
  • Best Practices -- Facebook
  • 45. Best Practices - MySpace
    www.myspace.com/collegesanduniversities
  • 46. Best Practices - MySpace
    http://orangeconnection.org/socialmedia
  • 47. Best Practices -- MySpace
    www.myspace.com/iamfresnostate
  • 48. Best Practices -- MySpace
    www.myspace.com/ucsantacruz
  • 49. Best Practices
    Top 5 Alumni Groups on LinkedIn
  • 50. Best Practices -- LinkedIn
    • Connect with the alumni groups which already exist
    • 51. Work with your data people to capture the allowed information
    • 52. Partner with your career services department to guide discussions, post job fairs, and educate students/alumni on how to use the tool
    • 53. Market your group in your academic publications, include in your event scripts, and add it to your email signatures
  • Measuring Outcomes
    What should you expect?
    -Be prepared to show people how to use the tools!
    -Consider professional vs. personal profiles
    -Users expect a sense of freedom, but also desire an element of moderation to sites
    -Maintenance can be quite time consuming
    -Users may not “trust” your profile, you will have to prove your authenticity, don’t over-do the connecting
  • 54. How to measure success?
    Number of friends
    Opportunities to post for other campus groups
    Page views
    Comments/e-mails
    Tagging of images
    Requests for promotions
  • 55. Measuring results -- Facebook
  • 56. Measuring results -- Facebook
  • 57. Measuring results -- Facebook
  • 58. Measuring results -- MySpace
    Reggie’s MySpace friends:7% 17 and under26% age 18-2446% age 25-2914% age 30-354% age 36-407% age 40+
  • 59. Measuring results – LinkedIn
  • 60. Questions?