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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What’s been happening on Facebook? General Growth* More than 175,000 million active users* An average of 600,000 new registrations per day since Jan. 2009 *If Facebook were a country, it would now be the 6th most populous in the world. User Demographics* More than half of Facebook users are outside of college* The fastest growing demographic is women 55 years old and older* Maintain 85 percent market share of 4-year U.S. universities User Engagement* Sixth-most trafficked site in the United States (comScore)* More than 65 billion page views per month* More than half of active users return daily* People spend an average of 20 minutes on the site daily (comScore) www.web-strategist.comwww.facebook.com
Using Functions for Marketing Status….it’s addictive!
www.alumni.ilstu.edu/facebookhomecoming Fan Pages
What’s been happening on MySpace? · MySpace has more than 110 million monthly active usersaround the globe]· 85% of MySpace users are of voting age (18 or older)· 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dog ·On average 300,000 new people sign up to MySpace every day ·MySpace has:·14 Billion comments on the site·50 Million mails per day (more than Yahoo, Hotmail,or Google)·10 Billion friend relationships·1.5 Billion images·8 Million images being uploaded per day·60,000 new videos being upload to MySpaceTV each day www.web-strategist.com
Connect with the alumni groups which already exist
Work with your data people to capture the allowed information
Partner with your career services department to guide discussions, post job fairs, and educate students/alumni on how to use the tool
Market your group in your academic publications, include in your event scripts, and add it to your email signatures
Measuring Outcomes What should you expect? -Be prepared to show people how to use the tools! -Consider professional vs. personal profiles -Users expect a sense of freedom, but also desire an element of moderation to sites -Maintenance can be quite time consuming -Users may not “trust” your profile, you will have to prove your authenticity, don’t over-do the connecting
How to measure success? Number of friends Opportunities to post for other campus groups Page views Comments/e-mails Tagging of images Requests for promotions