Kdl Presentation

1,684 views

Published on

Presentation given by Angela Semifero, Deputy Director of the Marshall District Library at the Kent District Library, September 7, 2007

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,684
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kdl Presentation

  1. 1. Blogs, Social Networking, and Second Life: A Librarian’s Guide Angela Semifero Kent District Library September 7, 2007
  2. 2. What is a Blog? <ul><li>A weblog </li></ul><ul><li>An online journal </li></ul><ul><li>Chronological in nature </li></ul><ul><li>Generally intended to be read by other users </li></ul><ul><li>Generally solicits feedback from other users </li></ul>
  3. 3. Parts of a Blog <ul><li>Title, the main title, or headline, of the post. </li></ul><ul><li>Categories </li></ul><ul><li>Body, main content of the post. </li></ul><ul><li>Permalink, the URL of the full, individual article. </li></ul><ul><li>Post Date, date and time the post was published. </li></ul><ul><li>Comments </li></ul><ul><li>Blogroll: Linked collection of blogs </li></ul>
  4. 5. What is RSS? <ul><li>Really Simple Syndication (formerly RDF Site Summary) </li></ul><ul><li>A family of web feed formats </li></ul><ul><li>Allows users to “subscribe” to blogs or websites </li></ul><ul><li>Read using software known as a “feed reader” or “agregator” </li></ul>
  5. 7. Blogging History <ul><li>January 1994 – First recognized blog by Justin Hall </li></ul><ul><li>December 1997 – Term Weblog coined by Jorn Barger </li></ul><ul><li>April 1998 – Weblog shortened to blog </li></ul><ul><li>July 1999 – Pitas.com </li></ul><ul><li>Andrew Smales designed software to help him more easily update his personal website. </li></ul><ul><li>August 1999 - Blogger is launched </li></ul>
  6. 8. Blogging History, cont. <ul><li>February 2002 – Heather Armstrong fired for posting about her job on her blog, Dooce. </li></ul><ul><li>December 2004 – Merriam Webster declares blog the word of the year </li></ul><ul><li>May 2007 – Technorati tracking over 70 million blogs </li></ul>
  7. 9. Blogging Stats <ul><li>8% of internet users, or about 12 million American adults, keep a blog. </li></ul><ul><li>39% of internet users, or about 57 million American adults, read blogs </li></ul><ul><li>54% of bloggers have never published elsewhere </li></ul><ul><li>37% of bloggers write about their life and experiences (11% politics, 7% entertainment, etc.) </li></ul><ul><li>54% of bloggers are under the age of 30 </li></ul><ul><li>13% post daily </li></ul><ul><ul><li>Pew Internet and American Life Project </li></ul></ul>
  8. 10. Why Blog?
  9. 11. Who Blogs?
  10. 13. Types of Blogs <ul><li>Photoblog </li></ul><ul><li>Vlog (Video blog) </li></ul><ul><li>Podcasting </li></ul><ul><li>Group blogs </li></ul><ul><li>Legal Blogs (Blawgs) </li></ul><ul><li>Moblogs (Posting via mobile device) </li></ul>
  11. 17. Social Networking Websites <ul><li>J.A. Barnes – Ones familial, social, and business contacts </li></ul><ul><li>Sites that create virtual communities </li></ul><ul><li>Profiles </li></ul><ul><li>Search mechanisms to find users with commonalities </li></ul><ul><li>AOL Buddy Pages, Livejournal, Classmates.com, Xanga, Friendster, Flickr, Bebo, etc. </li></ul>
  12. 18. Benefits of Virtual Communities <ul><li>Sharing Ideas and Collaboration </li></ul><ul><li>Sense of Community </li></ul><ul><li>Reading and Writing Skills </li></ul><ul><li>Self-Expression and Empowerment </li></ul><ul><li>Create Positive Adult Role Models </li></ul><ul><li>Educational Opportunities </li></ul><ul><li>Introduce Users to Library Resources </li></ul>
  13. 19. Controversies and Issues <ul><li>History </li></ul><ul><li>Ads </li></ul><ul><li>Policies of the Parent Company </li></ul><ul><li>False Profiles </li></ul><ul><li>Inappropriate Material </li></ul><ul><li>Cyberstalking </li></ul><ul><li>Sexual Predators </li></ul><ul><li>Cyberbullying </li></ul><ul><li>Phishing and Hacking </li></ul>
  14. 20. What is MySpace? <ul><li>Free Social Networking Site </li></ul><ul><li>An electronic collection of Social, Familial, and Business Contacts </li></ul><ul><li>Participatory Network (Users contribute content) </li></ul><ul><li>Virtual Community </li></ul><ul><li>“ A Place for Friends” </li></ul><ul><li>Similar to LiveJournal, Friendster, Facebook, Yahoo 360, Xanga, Bebo, LibraryThing, etc. </li></ul>
  15. 21. What is MySpace Used For? <ul><li>Professional Networking </li></ul><ul><li>Dating </li></ul><ul><li>Reconnecting with classmates and colleagues </li></ul><ul><li>Blogging </li></ul><ul><li>Listening to music </li></ul>
  16. 22. What is MySpace Used For (cont.) <ul><li>Video diary entries </li></ul><ul><li>Role-playing </li></ul><ul><li>Discussion Groups </li></ul><ul><li>Watching television shows </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Etc. </li></ul>
  17. 23. History of MySpace <ul><li>Founded in 2003 at the height of Friendster’s popularity. </li></ul><ul><li>Founded by Tom Anderson (everyone’s first friend) and current president and CEO Chris DeWolfe </li></ul><ul><li>Allowed people to promote whatever they wanted on profiles including music </li></ul><ul><li>Currently over 660,000 musical artists on MySpace </li></ul><ul><li>Started with small team of programmers, now has over 250 employees, 90 of which are dedicated to “monitoring the safety of its members.” </li></ul><ul><li>Bought in July 2005 for $580 million dollars by Rupert Murdoch’s News Corporation </li></ul>
  18. 24. Why MySpace? <ul><li>Approximately 80% of Social Networking Traffic (Reuters) </li></ul><ul><li>Over 106 Million Profiles (CNET News) </li></ul><ul><li>250,000 accounts were being added each day as of September 2006. (CNET News) </li></ul><ul><li>3 rd most popular website in the United States (Alexa.com) </li></ul>
  19. 25. More Stats <ul><li>Teens spend an average of 15 hours per week on MySpace (California State University) </li></ul><ul><li>55% of users are over age 35 </li></ul>
  20. 26. Joining Myspace
  21. 27. Creating a Profile
  22. 28. Components of a MySpace Profile <ul><li>Interests </li></ul><ul><li>Messages, Bulletins, Events </li></ul><ul><li>Schools, Workplaces, etc. </li></ul><ul><li>Pictures </li></ul><ul><li>Videos </li></ul>
  23. 30. More Components <ul><li>Blogs </li></ul><ul><li>Calendar </li></ul><ul><li>Privacy Settings </li></ul><ul><li>Comments </li></ul><ul><li>Friends (Including Top Friends) </li></ul><ul><li>Highly customizable layouts and backgrounds </li></ul><ul><li>Add-ons </li></ul>
  24. 34. Policies <ul><li>In House </li></ul><ul><li>Mission of the Library </li></ul><ul><li>Acceptable Use for a Library’s site </li></ul><ul><li>Privacy settings </li></ul>
  25. 35. Library Profiles on Myspace <ul><li>Additional web presence </li></ul><ul><li>Voice for their organization </li></ul><ul><li>Forum for their patrons’ opinions </li></ul><ul><li>Informing the public of their collections </li></ul><ul><li>Calendars of programming </li></ul><ul><li>Educational opportunities for their patrons </li></ul>
  26. 43. Other Library Related Uses -YALSA
  27. 44. ALA
  28. 45. Authors – Meg Cabot
  29. 46. Authors – Harlan Coben
  30. 47. Publisher – Harper Teen
  31. 48. Role-Playing Profiles – Virginia Woolf
  32. 49. Musical Artists – Harry and the Potters
  33. 50. MySpace as a Resource <ul><li>Directory Search- Only as much information as people put on their profiles </li></ul><ul><li>Browse function allows very specific demographic searches </li></ul><ul><li>Collection Development (Music) </li></ul><ul><li>People are telling their stories. Listen. </li></ul>
  34. 51. Publicity <ul><li>Blogs (Subscriptions) </li></ul><ul><li>Bulletins </li></ul><ul><li>Events </li></ul>
  35. 52. Facebook Statistics <ul><li>Started as a network of colleges </li></ul><ul><li>Open registration as of September 2006 </li></ul><ul><li>89% increase of unique visitors from May 2006 to May 2007 </li></ul><ul><li>Fastest rate of growth among 25-34 year olds (138%) </li></ul><ul><li>More than 39 million active users </li></ul>
  36. 55. Facebook Statistics cont. <ul><li>More than 150,000 new registrations per day since Jan. 2007 </li></ul><ul><li>Over 47,000 regional, work-related, collegiate, and high school networks </li></ul><ul><li>Active users have doubled since Facebook expanded registration in Sept. 2006 </li></ul><ul><li>Over 2,000 applications have been built on Facebook Platform </li></ul><ul><li>About 1,700 Facebook applications with over 100 users, and about 800 with over 1000 users </li></ul>
  37. 58. Other Social Networking Sites <ul><li>LinkedIn </li></ul><ul><li>Ning </li></ul><ul><li>ProjectPlaylist </li></ul><ul><li>Stickam </li></ul><ul><li>Xanga </li></ul><ul><li>Bebo </li></ul><ul><li>Yahoo 360 </li></ul><ul><li>Classmates.com </li></ul><ul><li>Slideshare </li></ul><ul><li>AOL Buddy Pages </li></ul><ul><li>Windows Live Spaces </li></ul>
  38. 63. LibraryThing and Goodreads <ul><li>Social Networking relating to Books </li></ul><ul><li>Reviews and Ratings </li></ul><ul><li>Recommendations </li></ul><ul><li>Book information </li></ul><ul><li>Trading </li></ul><ul><li>Conversations </li></ul>
  39. 75. Flickr <ul><li>Photo Sharing Website </li></ul><ul><li>Allows users to place tags and notes on photos </li></ul><ul><li>Searchable </li></ul><ul><li>Friends and Contacts </li></ul><ul><li>Group </li></ul><ul><li>Photobucket, Webshots, Kodakgallery, </li></ul>
  40. 85. Youtube <ul><li>Videos up to 10 minutes in length </li></ul><ul><li>Searchable </li></ul><ul><li>Popular culture distributor </li></ul><ul><li>What do you need to post on youtube? </li></ul><ul><ul><li>An Internet connection, </li></ul></ul><ul><ul><li>a free Youtube account, </li></ul></ul><ul><ul><li>a digital camcorder ( one that captures in Digital8, MiniDV, HDV, or any of the DVD formats) . </li></ul></ul><ul><ul><li>Video editing software such as Apple iMovie </li></ul></ul><ul><ul><li>If you’re using an analog camcorder, conversion software </li></ul></ul>
  41. 90. Virtual Worlds and Communities <ul><li>Online Forums </li></ul><ul><li>Text Adventures </li></ul><ul><li>Role Playing Play by Post </li></ul><ul><li>MMOGs / MMORPGs (Massively Multiplayer Online Role Playing Games) </li></ul><ul><li>Second Life </li></ul>
  42. 92. Text Adventures <ul><li>Interactive Fiction </li></ul><ul><li>software containing simulated environments in which players use text commands to control characters </li></ul><ul><li>How to make your own text adventures with Inform 7 http://brasslantern.org/writers/howto/i7tutorial.html </li></ul>
  43. 94. MMORPGs <ul><li>World of Warcraft </li></ul><ul><li>City of Villains </li></ul><ul><li>EverQuest </li></ul><ul><li>Star Wars Galaxies </li></ul><ul><li>Lord of the Rings Online </li></ul><ul><li>Lineage </li></ul><ul><li>Runescape </li></ul><ul><li>Club Penguin </li></ul><ul><li>Puzzle Pirates </li></ul><ul><li>The Sims Online </li></ul>
  44. 96. Avatars: A graphical representation of the user
  45. 97. Programming <ul><li>Internet Safety Education </li></ul><ul><li>MySpace Makeover </li></ul><ul><li>Creating Applications </li></ul><ul><li>Video game creation </li></ul><ul><li>Forums for discussion </li></ul><ul><li>Video contests </li></ul><ul><li>Instructional Videos </li></ul><ul><li>Discussion Groups </li></ul><ul><li>Character Profiles and Roleplaying blogs </li></ul><ul><li>Volunteer Opportunities </li></ul>
  46. 98. Second Life <ul><li>6.6 million user accounts </li></ul><ul><li>Over 2 million users active in the past two months </li></ul><ul><li>Virtual world with “islands” for different purposes </li></ul><ul><li>Real economy. Money can be traded for in-world Linden dollars. </li></ul>
  47. 99. Library Services in Second Life <ul><li>Information Island, Cybrary City, EdTech Island, Health Information Island, Imagination Island </li></ul><ul><li>Lectures, book clubs, continuing education classes, universities, dances, author visits </li></ul>
  48. 115. Angela Semifero <ul><li>Marshall District Library </li></ul><ul><li>124 W. Green St. </li></ul><ul><li>Marshall, MI 49068 </li></ul><ul><li>(269)781-7821 x18 </li></ul><ul><li>[email_address] </li></ul>

×