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Library 2.0 Technologies Sara Greenleaf Hobart & William Smith Colleges November 14, 2007
The Social Web also known as “Web 2.0”
Disclaimer 1. <ul><li>I am not a programmer. </li></ul>
Disclaimer 2. <ul><li>Time management during presentations is not my strength. </li></ul><ul><li>Ask questions. </li></ul>...
 
What is Web 2.0? “ The new Web is a very different thing.  It’s a tool for bringing together the small contributions of mi...
Web 2.0 …  The Machine is Us/ing Us Video by Michael Wesch, Kansas State University
Characteristics of Web 2.0 <ul><li>Participatory </li></ul><ul><li>Expansive </li></ul><ul><li>User-contributed </li></ul>...
Social Implication <ul><li>Self-presentation </li></ul><ul><li>Privacy </li></ul><ul><li>Are we redefining the concept of ...
Agenda <ul><li>Blogs & RSS feeds </li></ul><ul><li>Photo sharing  </li></ul><ul><li>Video sharing </li></ul><ul><li>Social...
Blogs
Blogs <ul><li>Powered by RSS </li></ul><ul><li>Chronological entry </li></ul><ul><li>Text, images, audio, and video media ...
Life and Experience: The Most Popular Topic Among Bloggers <ul><li>37% - “My Life and Experiences” </li></ul><ul><li>11% -...
E. H. Butler Library Blog http:// askehbl.wordpress.com
The Power of Comments http:// casapinka.typepad.com /
The Power of Comments
Keeping Up with Blog Content <ul><li>Readers </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Bloglines </li...
What’s “Reader-able”?
“Blogosphere”
Authoring Blogs <ul><li>Free blog authoring tools </li></ul><ul><ul><li>Blogger (Google) </li></ul></ul><ul><ul><ul><li>ww...
Blog Sandbox <ul><li>For practice blogging: </li></ul><ul><ul><li>http://sarasandbox.blogspot.com </li></ul></ul><ul><li>W...
Blog Sandbox
Photo Sharing
Flickr <ul><li>Online photo management and sharing </li></ul><ul><ul><li>Users upload photos to profiles </li></ul></ul><u...
 
Getting Ourselves Out There Librarian Trading Card By Michael Stephens, Oct. 8, 20007 http:// www.flickr.com/groups/librar...
Using Flickr in Libraries <ul><li>Murder by the Book @ APL  http://www.flickr.com/photos/theloudlibrarian/sets/1282646 </l...
Anatomy of Flickr
Video Sharing
What is YouTube? <ul><li>“YouTube is an online video streaming service that allows anyone to view and share videos that ha...
YouTube Timeline <ul><li>Dec. 2005 – launch </li></ul><ul><li>June 2006 – NBC partners with YouTube to promote Fall 2006 s...
The Impact of YouTube <ul><li>Media </li></ul><ul><ul><li>Broad reach for the purpose of making a statement </li></ul></ul...
Content on YouTube http:// www.youtube.com/watch?v =7Ud92ZLccrY
Campaign 2008 http:// www.youtube.com/republicandebate
Libraries and YouTube <ul><li>http://www.youtube.com/watch?v=YwCUtpbUWgk </li></ul><ul><li>(The L-Team / by Williams Colle...
+ YouTube = ?
 
Source:  The New York Times .  Sept. 24, 2007.
Copyright (Re)Considered
A Fair(y) Use Tale http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale
Creative Commons Share Alike No Derivative Works Noncommercial Attribution
Social Bookmarking and Tagging del.icio.us
Social Bookmarking <ul><li>Services which allow users to </li></ul><ul><ul><li>Store or mark a Web site online (accessible...
Tagging <ul><li>Introduces a human element to Internet resource retrieval </li></ul><ul><li>Allows people to organize reso...
Tagging <ul><li>Keywords or phrases assigned </li></ul><ul><li>Natural language </li></ul><ul><li>Personal context and mea...
Tagging <ul><li>Personal </li></ul><ul><li>Natural language </li></ul><ul><li>On-demand </li></ul><ul><li>As-needed </li><...
del.icio.us
Integrating del.icio.us  <ul><li>For more information, read “What’s This?” </li></ul><ul><li>Link to del.icio.us </li></ul>
del.icio.us Tag Cloud http:// del.icio.us /tag/
del.icio.us User Experience http:// del.icio.us/sgreenleaf
A Collective Consciousness? <ul><li>“ Because social bookmarking reflects the values of the community of users, there is a...
What might this tag cloud indicate about its creator?
Libraries and del.icio.us <ul><li>Delany Library </li></ul><ul><ul><li>Secondary school in Australia </li></ul></ul><ul><u...
Libraries and del.icio.us <ul><li>MIT Libraries </li></ul><ul><ul><li>Uses RSS to feed their Virtual Reference Collection ...
Libraries and Tagging Rethlefsen, Melissa.  Tags Help Make Libraries Del.icio.us: Social bookmarking and tagging boost par...
Social Bookmarking Services <ul><li>Furl – www.furl.net </li></ul><ul><li>Magnolia – ma.gnolia.com </li></ul><ul><li>Googl...
Case Study LibraryThing (For Libraries)
LibraryThing <ul><li>LibraryThing </li></ul><ul><ul><li>http://www.librarything.com </li></ul></ul><ul><li>A Very Short In...
Social Networks
Social Networks <ul><li>Online communities </li></ul><ul><li>Shared interests and activities </li></ul><ul><li>Interest in...
Statistics on Social Networks <ul><li>Market Share (Feb. 2007) </li></ul><ul><ul><li>MySpace – 80.74% </li></ul></ul><ul><...
Teens and Social Networking <ul><li>Assertions on the popularity of social networks: </li></ul><ul><ul><li>Individuating a...
But what about privacy? <ul><li>Among teens with online profiles, 66% limit their access to their profile in some way. </l...
What’s a profile? http:// www.facebook.com
Application Integration
Portals
iGoogle http:// www.igoogle.com
net vibes http:// www.netvibes.com
Hype? “ Sure, it’s a mistake to romanticize this any more than is strictly necessary.  Web 2.0 harnesses the stupidity of ...
Thank you! Questions?
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RRLC 2007 - Library 2.0 Technologies

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An introduction to 2.0 technologies, with examples specific to libraries, for the novice user.

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RRLC 2007 - Library 2.0 Technologies

  1. 1. Library 2.0 Technologies Sara Greenleaf Hobart & William Smith Colleges November 14, 2007
  2. 2. The Social Web also known as “Web 2.0”
  3. 3. Disclaimer 1. <ul><li>I am not a programmer. </li></ul>
  4. 4. Disclaimer 2. <ul><li>Time management during presentations is not my strength. </li></ul><ul><li>Ask questions. </li></ul><ul><li>Let me know what is important to you. </li></ul>
  5. 6. What is Web 2.0? “ The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution.” --Time Dec. 25, 2006 / Jan. 1, 2007
  6. 7. Web 2.0 … The Machine is Us/ing Us Video by Michael Wesch, Kansas State University
  7. 8. Characteristics of Web 2.0 <ul><li>Participatory </li></ul><ul><li>Expansive </li></ul><ul><li>User-contributed </li></ul><ul><li>User-controlled? </li></ul>
  8. 9. Social Implication <ul><li>Self-presentation </li></ul><ul><li>Privacy </li></ul><ul><li>Are we redefining the concept of “friend”? </li></ul>
  9. 10. Agenda <ul><li>Blogs & RSS feeds </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Social bookmarking and tagging </li></ul><ul><li>Social networks </li></ul><ul><li>Portals </li></ul><ul><li>Identity </li></ul>
  10. 11. Blogs
  11. 12. Blogs <ul><li>Powered by RSS </li></ul><ul><li>Chronological entry </li></ul><ul><li>Text, images, audio, and video media </li></ul><ul><li>Use of comments </li></ul><ul><li>Readers = “push technology” </li></ul>
  12. 13. Life and Experience: The Most Popular Topic Among Bloggers <ul><li>37% - “My Life and Experiences” </li></ul><ul><li>11% - Politics and Government </li></ul><ul><li>7% - Entertainment </li></ul><ul><li>6% - Sports </li></ul><ul><li>5% - General News and Current Events </li></ul><ul><li>5% - Business </li></ul><ul><li>4% - Technology </li></ul><ul><li>2% - Religion, Spirituality, or Faith </li></ul><ul><li>1% - Specific Hobby or Health Problem </li></ul>Source: “Bloggers: A Portrait of America’s New Storytellers.” Pew Internet & American Life Project, July 19, 2006. Online. Accessed: 25 May 2007. http://www.pewinternet.org/PPF/r/186/report_display.asp
  13. 14. E. H. Butler Library Blog http:// askehbl.wordpress.com
  14. 15. The Power of Comments http:// casapinka.typepad.com /
  15. 16. The Power of Comments
  16. 17. Keeping Up with Blog Content <ul><li>Readers </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Browsers </li></ul></ul><ul><ul><li>Firefox </li></ul></ul><ul><ul><li>Internet Explorer 7 </li></ul></ul><ul><ul><li>Safari (Mac) </li></ul></ul>
  17. 18. What’s “Reader-able”?
  18. 19. “Blogosphere”
  19. 20. Authoring Blogs <ul><li>Free blog authoring tools </li></ul><ul><ul><li>Blogger (Google) </li></ul></ul><ul><ul><ul><li>www. blogger .com </li></ul></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><ul><li>wordpress.org </li></ul></ul></ul>
  20. 21. Blog Sandbox <ul><li>For practice blogging: </li></ul><ul><ul><li>http://sarasandbox.blogspot.com </li></ul></ul><ul><li>Want an invitation to practice/contribute? </li></ul><ul><ul><li>I need: your email address </li></ul></ul><ul><ul><li>You’ll need: a Google account </li></ul></ul>
  21. 22. Blog Sandbox
  22. 23. Photo Sharing
  23. 24. Flickr <ul><li>Online photo management and sharing </li></ul><ul><ul><li>Users upload photos to profiles </li></ul></ul><ul><ul><li>Includes options for: </li></ul></ul><ul><ul><ul><li>Organization and sorting </li></ul></ul></ul><ul><ul><ul><li>Description </li></ul></ul></ul><ul><ul><ul><li>Sharing </li></ul></ul></ul><ul><ul><ul><li>Comments </li></ul></ul></ul><ul><ul><ul><li>Tags and notes </li></ul></ul></ul>
  24. 26. Getting Ourselves Out There Librarian Trading Card By Michael Stephens, Oct. 8, 20007 http:// www.flickr.com/groups/librariancards /
  25. 27. Using Flickr in Libraries <ul><li>Murder by the Book @ APL http://www.flickr.com/photos/theloudlibrarian/sets/1282646 </li></ul><ul><li>Colorado College, Tutt Library http://www.flickr.com/photos/tuttlibrary/122698090 </li></ul><ul><li>Storytime Van http://www.flickr.com/photos/michaelcasey/34936045 </li></ul><ul><li>“ Dare to Read” Book Displays http://jclreaderscorner.blogspot.com/2005/10/dare-to-read-shawnee-library-book.html </li></ul><ul><li>New Jersey Library Association, Conference 2006 http://www.flickr.com/photos/njla/sets/72057594129281429 </li></ul>
  26. 28. Anatomy of Flickr
  27. 29. Video Sharing
  28. 30. What is YouTube? <ul><li>“YouTube is an online video streaming service that allows anyone to view and share videos that have been uploaded by our members.” </li></ul><ul><li>—YouTube Help. </li></ul>
  29. 31. YouTube Timeline <ul><li>Dec. 2005 – launch </li></ul><ul><li>June 2006 – NBC partners with YouTube to promote Fall 2006 shows </li></ul><ul><li>July 2006 – 1 st copyright lawsuit </li></ul><ul><li>Oct. 2006 – Google acquires YouTube for $1.65 billion </li></ul>
  30. 32. The Impact of YouTube <ul><li>Media </li></ul><ul><ul><li>Broad reach for the purpose of making a statement </li></ul></ul><ul><li>Consumer content </li></ul><ul><ul><li>Agreements in place with networks and groups </li></ul></ul><ul><ul><li>Authorized trailers, promotions </li></ul></ul><ul><li>Educational content </li></ul><ul><ul><li>Tutorials, how-to’s </li></ul></ul><ul><li>Public opinion </li></ul><ul><ul><li>2008 elections </li></ul></ul>
  31. 33. Content on YouTube http:// www.youtube.com/watch?v =7Ud92ZLccrY
  32. 34. Campaign 2008 http:// www.youtube.com/republicandebate
  33. 35. Libraries and YouTube <ul><li>http://www.youtube.com/watch?v=YwCUtpbUWgk </li></ul><ul><li>(The L-Team / by Williams College) </li></ul><ul><li>http://www.youtube.com/watch?v=iMSk5zFVH4s </li></ul><ul><li>(Tasty Choices @ Your Library / McCracken County Public Library) </li></ul><ul><li>http://www.youtube.com/watch?v=4o3oAQnB60c </li></ul><ul><li>(Gett Down with Your Funky Shelf / Gettysburg College) </li></ul><ul><li>http://libraries.mit.edu/tutorials/video/index.html </li></ul><ul><li>(MIT Libraries Video Tutorials) </li></ul>
  34. 36. + YouTube = ?
  35. 38. Source: The New York Times . Sept. 24, 2007.
  36. 39. Copyright (Re)Considered
  37. 40. A Fair(y) Use Tale http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale
  38. 41. Creative Commons Share Alike No Derivative Works Noncommercial Attribution
  39. 42. Social Bookmarking and Tagging del.icio.us
  40. 43. Social Bookmarking <ul><li>Services which allow users to </li></ul><ul><ul><li>Store or mark a Web site online (accessible anywhere) </li></ul></ul><ul><ul><li>Assign tags (or keywords) to that site </li></ul></ul><ul><ul><li>Add notes or a review about the site </li></ul></ul><ul><ul><li>See other people who have identified the same site </li></ul></ul><ul><ul><li>View sites/links of others with similar interests </li></ul></ul>
  41. 44. Tagging <ul><li>Introduces a human element to Internet resource retrieval </li></ul><ul><li>Allows people to organize resources in ways that are meaningful to them </li></ul>
  42. 45. Tagging <ul><li>Keywords or phrases assigned </li></ul><ul><li>Natural language </li></ul><ul><li>Personal context and meaning </li></ul><ul><li>Syntax according to site or resource </li></ul><ul><li>User-developed innovative methods and complex structures </li></ul>
  43. 46. Tagging <ul><li>Personal </li></ul><ul><li>Natural language </li></ul><ul><li>On-demand </li></ul><ul><li>As-needed </li></ul><ul><li>Inaccurate </li></ul><ul><li>Inconsistent </li></ul><ul><li>Variants for the same term or phrase </li></ul><ul><ul><li>Harry Potter </li></ul></ul><ul><ul><li>Harrypotter </li></ul></ul><ul><ul><li>HarryPotter! </li></ul></ul><ul><ul><li>hp </li></ul></ul>
  44. 47. del.icio.us
  45. 48. Integrating del.icio.us <ul><li>For more information, read “What’s This?” </li></ul><ul><li>Link to del.icio.us </li></ul>
  46. 49. del.icio.us Tag Cloud http:// del.icio.us /tag/
  47. 50. del.icio.us User Experience http:// del.icio.us/sgreenleaf
  48. 51. A Collective Consciousness? <ul><li>“ Because social bookmarking reflects the values of the community of users, there is a risk of presenting a skewed view of the value of any particular topic.” </li></ul><ul><li>--Cyprien Lomas </li></ul><ul><li>Educause Learning Initiative </li></ul>
  49. 52. What might this tag cloud indicate about its creator?
  50. 53. Libraries and del.icio.us <ul><li>Delany Library </li></ul><ul><ul><li>Secondary school in Australia </li></ul></ul><ul><ul><li>Uses del.icio.us for web resources </li></ul></ul><ul><ul><li>http://www.delanylibrary.com/ </li></ul></ul><ul><ul><li>http://del.icio.us/delany_library </li></ul></ul><ul><li>Thunder Bay Public Library </li></ul><ul><ul><li>del.icio.us tags rolled onto Web site </li></ul></ul><ul><ul><li>http://www.tbpl.ca/internal.asp?id=283&cid=4548 </li></ul></ul><ul><ul><li>http://del. icio .us/TBPL </li></ul></ul>
  51. 54. Libraries and del.icio.us <ul><li>MIT Libraries </li></ul><ul><ul><li>Uses RSS to feed their Virtual Reference Collection from del.icio.us </li></ul></ul><ul><ul><li>http://libraries.mit.edu/help/virtualref/ </li></ul></ul><ul><ul><li>http://libraries.mit.edu/help/virtualref/cloud.html </li></ul></ul><ul><ul><li>http://del.icio.us/virtualref </li></ul></ul><ul><ul><li>MIT Libraries’ Betas </li></ul></ul><ul><ul><ul><li>http://libraries.mit.edu/help/betas/ </li></ul></ul></ul>
  52. 55. Libraries and Tagging Rethlefsen, Melissa. Tags Help Make Libraries Del.icio.us: Social bookmarking and tagging boost participation. Library Journal . Sept. 15, 2007. Available online: http://www.libraryjournal.com/article/CA6476403.html
  53. 56. Social Bookmarking Services <ul><li>Furl – www.furl.net </li></ul><ul><li>Magnolia – ma.gnolia.com </li></ul><ul><li>Google Bookmarks – www.google.com/bookmarks </li></ul><ul><li>Connotea – www.connotea.org </li></ul>
  54. 57. Case Study LibraryThing (For Libraries)
  55. 58. LibraryThing <ul><li>LibraryThing </li></ul><ul><ul><li>http://www.librarything.com </li></ul></ul><ul><li>A Very Short Introduction to LibraryThing </li></ul><ul><ul><li>http://www.librarything.com/quickstart.php </li></ul></ul><ul><li>Danbury Public Library </li></ul><ul><ul><li>http://cat.danburylibrary.org </li></ul></ul><ul><li>Bowdoin College </li></ul><ul><ul><li>http://library.bowdoin.edu/opac/ </li></ul></ul>
  56. 59. Social Networks
  57. 60. Social Networks <ul><li>Online communities </li></ul><ul><li>Shared interests and activities </li></ul><ul><li>Interest in interacting with others </li></ul><ul><li>Web-based </li></ul><ul><li>Variety of interaction options: </li></ul><ul><ul><li>Chat/Messaging </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Groups </li></ul></ul>
  58. 61. Statistics on Social Networks <ul><li>Market Share (Feb. 2007) </li></ul><ul><ul><li>MySpace – 80.74% </li></ul></ul><ul><ul><li>Facebook – 10.32% </li></ul></ul><ul><ul><li>Bebo – 1.18% </li></ul></ul><ul><ul><li>BlackPlanet.com – 0.88% </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>Yahoo! 360 – 0.72% </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>Live Journal – 0.49% </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>20 . myYearbook – 0.11% </li></ul></ul>
  59. 62. Teens and Social Networking <ul><li>Assertions on the popularity of social networks: </li></ul><ul><ul><li>Individuating and being unsupervised in a scheduled and structured society. </li></ul></ul><ul><ul><li>Virtual hangouts for socialization and meeting other teens with similar interests </li></ul></ul><ul><ul><li>Expression through page customization </li></ul></ul><ul><ul><li>Quantification (both exaggeration and minimization) of social status </li></ul></ul><ul><ul><li>Convenience </li></ul></ul>
  60. 63. But what about privacy? <ul><li>Among teens with online profiles, 66% limit their access to their profile in some way. </li></ul><ul><li>Can teens be identified from their profiles? </li></ul><ul><ul><li>23% say it would be very easy </li></ul></ul><ul><ul><li>40% say it would be hard, but could be done </li></ul></ul><ul><ul><li>36% say it would be very difficult </li></ul></ul><ul><li>1 in 3 online teens have been contacted by a stranger </li></ul><ul><ul><li>65% of those teens ignored or deleted the contact </li></ul></ul>
  61. 64. What’s a profile? http:// www.facebook.com
  62. 65. Application Integration
  63. 66. Portals
  64. 67. iGoogle http:// www.igoogle.com
  65. 68. net vibes http:// www.netvibes.com
  66. 69. Hype? “ Sure, it’s a mistake to romanticize this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred.” --Time Dec. 25, 2006 / Jan. 1, 2007
  67. 70. Thank you! Questions?

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