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secrets

of great
presentations
98 out of 100 presentations…
...are better off without an
         audience
The other 2% however...
...inspire, persuade and move
             people
The next time you speak,
   be part of that 2%!
How do you get there?
Good presentations follow




               simple rules
Know your Objective

Connect with your Opening

Have a memorable End

Use stunning Visuals

Rehearse ‘til you drop
#
Know your
Objective
You have to know exactly…
…what you want to achieve*!




             * with your presentation
Your objective should be…
...Clear…
...Specific…
...Persuasive…
...and Single!
Commit all your resources to this
clear, specific, persuasive and
       single objective...
...and remove all other things.
#
Connect with your
Opening
In less than 1 minute from the
             start…
...you have to prove to your
         audience...
...that you are worth listening to!
Your opening has to...
...reveal your personal
        values...
...present your view on the
         subject...
...and be tailored to your
        audience!
When your opening
...reveals your personal values,
       ...presents your view,
     ...and is tailored to your
             audience
...you will connect!
#
Have a memorable
End
People tend to retain the best...
…the things they hear last!
You can make a memorable
       ending with...
...a call to action or...
...a summary of the 3 most
    important issues or...
“   Routes rate me,
       Not the other way around.
                                   ”
               - Andy Cairns




...an inspiring quote.
Whatever ending you choose...
...make it simple, active and
             clear!
#
Use stunning
Visuals
Your slides are not meant to
  help you through your
        presentation...
...but to help your audience
 through your presentation!
Do not put your story on your
           slide...
...but only your core message.
Use images to emphasize your
           points
Put less detail in your graph...
...but highlight what it is about.
Remember:
...your slides are only the scenery
      of your performance!
#
Rehearse
‘til you drop
Good actors rehearse for ages...
...to be able to perform
        naturally.
...and so should YOU!
REHEARSE...
In front of your colleagues...
...your mirror...
...or your camera.
REHEARSE...
...’til you drop. ;)
When you prepare for your next
       presentation...
...remember these 5 rules.
You might ask yourself:
Why go through all this trouble?
Because 98 out of 100
   presentations...
...are not worth listening to.
But if you make the difference...
...you will inspire, persuade and
          move people!
Arthur Sevenstern
arthur@excellentpresenteren.nl
 www.excellentpresenteren.nl
Photo-credits:
1: Bettman/Corbis: March on Washington, August 28, 1963 (www.history.com)
5/66: author’s collections
7/62: flickr/bradleyolin/Route Map 2
13: author’s collections
14: flickr/Paul Sapiano/Ice Mountain
15: flickr/Andrew Magill/Thread
16: flickr/Jason Hargrove/Intimidation
17: flickr/Ilya Schurov/Alone in the White
19: flickr/wlodi/Sand Carving, Sedina Statue Base
21: flickr/William Warby/Stopwatch
24: author’s collection
25: flickr/Dan4th Nicholas/Justice sends mixed messages
26: author’s collection
27: author’s collection
29: author’s collection
33: author’s collection
34/37: flickr/Robert Thivierge/Megaphone against the SPP
35/37: filckr/David Baron/Alps
36/37: author’s collection
44: flickr/viajar24h.com/Kids
48: author’s collection
54: flickr/Scott Rumery/Sunday, our final day at Startup Weekend… Boom!
55: flickr/Julie Vasquez/Jonathan Practicing His Lines In The Mirror
56: flickr/Andy Melton/Front view
58: flickr/andreas_fischler/Abseilen beim Abstieg von der Jungfrau
60: www.istockphoto.com
66: author’s collection
67: www.istockphoto.com & author’s collection

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5 secrets of great presentations