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Break the rules of presentations


Published on

Good presentations violate rules, here's why.

Published in: Business, Technology

Break the rules of presentations

  1. This is Steve
  2. Steve is a Sales Engineer
  3. This is Steve’s boss Hi, Allan Clark, CEO of CSS Inc., nice to meet you.
  4. Selling complex software solutions is a tough job!
  5. You get only one chance…
  6. …to convince your customer to buy
  7. There is no room for error We have to avoid making mistakes at any cost!
  8. So CSS Inc. invested a lot of money and effort in presentations Good presentations are The key to success!
  9. They’ve developed a fancy slidedeck.. Made by the world’s top-designers
  10. …in company standards
  11. It contains standard slides to makesure Steve tells the important stuff…
  12. ..and some optional slides to fill in customer specific content
  13. CSS Inc. also invested inSteve’s presentation skills..
  14. …and sent him topresentation school
  15. Steve has learned all the rules about presentations.. “Standup straight with your feet slightly apart” “Do not cross your arms”“Hands out of yourpockets!” “Slow down and lower your voice when you make your point”
  16. According to presentations they will play it safe!
  17. But…
  18. Good presentations are not about safety!
  19. Presentations followingrules are destined to fail!
  20. When you look back in history..
  21. ..all great scientists..
  22. ..all great artists..
  23. ..and all great speakers..
  24. ..have one thing in common:
  25. They broke the rules!
  26. So here’s my message to Steve & Allan
  27. Rules might be necessarywhen writing great software..
  28. ..but when it comes to writing great presentations:
  29. Don’t ask yourselfwhich rules to follow…
  30. ..but ask yourselfwhich rules to break!
  31. Arthur
  32. Photos:15: flickr/Evelyn Proimos/Mandalay Bay Hotel & Casino, Las Vegas19: flickr/姒儿喵喵/Prohibiting Sign22: flickr/Marc Evans/Creation of Adam22: flickr/Freeparking/Rembrandt van Rijn22: flickr/Herry Lawford/Van Gogh22: Wikimedia Commons/Jack Mitchell/Andy Warhol22: flickr/Christine/David Bowie as Aladdin Sane 197322: flickr/Anirudh Koul/Lady Gaga Concert (Pittsburgh) – Lady Gaga with the Piano Limo23: flickr/MAMJODH/Leonardo da Vinci self portrait23: Wikimedia Commons/Sir Godfrey Kneller/Isaac Newton23: Wikimedia Commons/Unknown/Nicolaus Copernicus23: Wikimedia Commons/Official 1921 Nobel Prize in Physics photograph/Albert Einstein23: Wikimedia Commons/Starchild Learning Center/Stephen Hawking24: Wikimedia Commons/Gunnar Bach Pederson/Marcus Tullius Cicero, by Berthel Thorvaldsen as copy from Roman original24: Wikimedia Commons/Hans Holbein the Younger/Portrait of Desiderius Erasmus of Rotterdam with renaissance pilaster24: Wikimedia Commons/Malay Wikipedia/Nostradamus24: Wikimedia Commons/Georg Frierich Schmoll/Johann Wolfgang Goethe 28 jun 177424: Wikimedia Commons/Imperial War Museum Collection/Winston Churchill24: Wikimedia Commons/Library of Congress Prints and Photographs Division/Martin Luther King jr. by Walter Albertin24: Wikimedia Commons/Unknown/Official Portrait of President Ronald Reagan24: Wikimedia Commons/Marc Nozell/Senator Barack Obama campaigning in New Hampshire30: flickr/umjanedoan/Law books on a shelfOther images are author’s collection or acquired from