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Generic Pharma 2.0 Masters of Business Development & Marketing

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Introduction to Generic Pharma 2.0 …

Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative

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  • 1. We are... MASTERS OF BUSINESS DEVELOPMENT & MARKETING [BOTTOM LINE, WE HELP YOU MAKE MORE MONEY!]
  • 2. A LITTLE BIT OF BACKGROUND In the beginning... We started out in 2008 as genericlicensing.com; the industry’s first searchable database of dossiers. Working with hundreds of product developers and licensing teams, the team developed an unrivalled network of contacts. A few years back... Our business development capabilities expanded into over-the-counter and biosimilar drugs; anticipating the future demands of the generic pharma industry. Our network continued to grow, as did our client list. Our industry intelligence was in demand; we changed our name to Generic Pharma 2.0 to reposition ourselves as a ‘future ready’ business with consulting services. Recently we have... Investment has been made in our lead- generation tools; our digital assets generate new buyer prospects and our know-how converts them into profitable clients. We also joined forces with two incredible firms to offer fully integrated web marketing and premium design services.
  • 3. WHAT CAN WE DO FOR YOU? “Supercharge your business growth to outperform competitors using our custom business development playbook and proprietary global marketing networks.” Asa and Generic Pharma 2.0 have been an extremely valuable partner with the building of our business. Asa’s experience in the generic business and his wealth of connections have helped us at every step. David Guy, CEO Resolute Oncology Without a doubt our profile in the industry has been raised significantly since working with Generic Pharma 2.0. Their understanding of how to engage with the sector and their clear position as a leader in the digital space has been of great value to our marketing activities. John Brown, Marketing Director, Wilson Sonsini Goodrich Rosati
  • 4. REACH VISIBILITY MAN POWER WE GIVE YOU...
  • 5. BUSINESS DEVELOPMENT AGENCY More than sales! “TASKS AND PROCESSES GENERALLY AIMING AT DEVELOPING AND IMPLEMENTING GROWTH OPPORTUNITIES” BD | MARKETING | PRINT & WEB DESIGN > GROWTH PLANNING & READINESS > GROWTH SYSTEMS SET UP > CLIENT ENGAGEMENT > PARTNER ENGAGEMENT
  • 6. WE DELIVER A COMPLETE BUSINESS DEVELOPMENT PLAYBOOK BUSINESS DEVELOPMENT AGENCY More than sales! GROWTH PLANNING & READINESS GROWTH SYSTEMS SET UP > A complete analytical review of products, services & systems > Market landscape, opportunity assessment & positioning > Recommendations & action plans for growth > Customer Relationship Management implementation > Management, Sales & Marketing processes > Documentation, Samples, Regulatory & Logistics
  • 7. BUSINESS DEVELOPMENT AGENCY More than sales! WE PROVIDE ACCESS TO NEW REVENUE OPPORTUNITIES CLIENT ENGAGEMENT: QUICK & DIRECT ACCESS PARTNER ENGAGEMENT: USE OUR INDUSTRY ECOSYSTEM > Prospecting in our network of 20,000+ pharma companies > We can provide direct access to: > All Top Generic Pharma > All Top Big Pharma & OTC > Key players in ALL countries > We work with potentially valuable organisations worldwide: Lawyers - Regulatory Consultants - Distributors Contract Manufacturers - R&D Centres - Market Experts
  • 8. BUSINESS DEVELOPMENT AGENCY More than sales! HOW DO WE WORK? WE GET PLUGGED INTO YOUR ORGANISATION YOU GET PLUGGED INTO OUR GROWTH MACHINE 6-12 MONTH ENGAGEMENT > We take responsibility for results, processes & activities. > Defined focus: geography, product, market segment, target client list Monthly fee + commission/bonus > Can be scaled up/down based on intensity of requirements or sales cycle Simple project schedule: Month 1 Month 2 Month 3 PLANNING & SET UP > LEADS > GROWTH!
  • 9. 4 GLOBAL NETWORK OF 20,000 PHARMA COMPANIES 4 15 YEAR INDUSTRY KNOW-HOW 4 ECONOMIES OF LEARNING You benefit from our...
  • 10. BUSINESS DEVELOPMENT AGENCY More than sales! A SELECTION OF OUR CLIENTS MEDICAL BRANDS NEDERLANDS GEISER PHARMA SPAIN MARZ SPRAYS USA We have been working with the GP20 team for many successful years. The company has grown fourfold in this time, with Asa and his colleagues contributing significantly in all aspects of the business. We have secured major clients purely because of the good relationships GP20 has developed with them. ~ Maikel Hendriks, CEO Asa and the team were able to arrange meetings with most of our key targets in a very short space of time. It is obvious they are well connected and respected in the sector; it would have certainly taken a lot long for us to achieve the same response. The team are well organised, focused and above all, very well connected. They gave us insightful advise that is already adding value to the company and its prospects. We look forward to continued growth working with GP20. ~ David Zubeldia, CEO We have been very happy with Generic Pharma 2.0’s work. They’re professional, efficient and get done what they say they will get done. They’ve helped us set up our CRM and Business Development processes/templates. They’ve helped guide us through the process of International Sales making it a lot easier! They’ve also provided us access to decision makers while orchestrating a follow-up system for our leads. They’ve also helped to automate our marketing efforts to engage clients. They’ve also given us ideas to add value to our products. We couldn’t be happier working with Rob and his team. ~ Brandon Marz, CEO “ “ “
  • 11. BUSINESS DEVELOPMENT AGENCY More than sales! Asa and Generic Pharma 2.0 have been an extremely valuable partner with the building of our business. Asa’s experience in the generic business and his wealth of connections have helped us at every step. ~ David Guy, CEO ADHOC PROJECTS WE ALSO WORK ON SHORT TERM PROJECTS WITH FINITE AND WELL DEFINED DELIVERABLES > We take responsibility for results, processes & activities. > Defined focus: geography, product, market segment, target client list FIXED DELIVERABLE Fee based on set activity or deliverable e.g> List of products and manufacturers of Oncology drugs available for licensing in Europe > Identify 10 qualified prospects for Contract Manufacturing of injectables in Brazil FIXED TIME Monthly/daily fee + success bonus, based on limited time with set expectations e.g> Negotiate terms with at least 10 OTC companies in Germany within 3 months > Arrange face-to-face meetings with top distributors across MENA, at least 2 per month for 6 months
  • 12. BUSINESS DEVELOPMENT AGENCY More than sales! CONSULTING PROJECTS MARKET ENTRY PLANNING No matter how big your company, entering new markets is a key growth driver. Our industry experts and local consultants can help you identify: Country, business model, product portfolio and resources PORTFOLIO ANALYSIS One of the key success criteria for a profitable future is picking the right products to sell. Whilst this might sound obvious, there are many different influences and considerations sometimes under appreciated: Strategy, objectives, regulations, patents, competition, pricing & much much more! We work through a process to help companies of all sizes to construct a portfolio vision and execution plan. We help pull together the needs of R&D, Manufacturing, Marketing and Finance to optimize a portfolio that maximizes value.
  • 13. BUSINESS DEVELOPMENT AGENCY More than sales! PHARMAGINATION: IMAGINING THE FUTURE OF PHARMA We have a diverse team of experts from all aspects of the industry and all corners of the globe. We also have access to subject matter genius’ from other industries that can feed into a powerful process to help you investigate your future. We help you identify opportunities to evolve your organisation; accessing new value chains, developing new verticals or building adjacent business units. We help you think about: > Business eco systems > Business evolution paths > Global network synergies > Money no object thinking Led by Asa Cox, a Pharmagination session will help your company develop an innovation pathway and identify opportunities to starting building an organisation that embraces a different future. Asa is one of those rare people – a gifted futurist. In addition to dealing with the realities of today, he sees things as they might be or could be with the right influences and actions. What’s more, he is adept at communicating those ideas and opportunities in a clear and compelling way. He brings people and ideas together to move the industry forward, not just from a financial perspective, but also in an innovative sense. ~ Sherri Leonard, Vice President, Business Development and Portfolio Management at OrchidPharma Inc (USA)
  • 14. MARKETING SERVICES Industry leading know-how & technologies LEAD GENERATION 4 BUILD A GIANT PROSPECT PIPELINE LEAD MANAGEMENT 4 MORE CLOSED DEALS BD | MARKETING | PRINT & WEB DESIGN
  • 15. MARKETING SERVICES LEAD GENERATION Our proprietary network of online assets produce hundreds of high quality leads for clients worldwide. Licensing: genericlicensing.com otclicensing.net biosimilarlicensing.com Commercial Services: genericdrugmarketing.com Contract Services: genericdrugdevelopment.com genericpharmamanufacturing.com Law & Legal Services: genericpharmalitigator.com Finance & Investment services: genericpharmafinance.com Contract Services: genericdrugdevelopment.com genericdrugmanufacturing.com General Industry & Strategy: generic-pharmaceutical.com newpharmathinkers.com genericpharmastrategy.com TALK TO US ABOUT CREATING A LEAD MACHINE FOR YOUR BUSINESS YOU CAN: ADVERTISE, SUBSCRIBE TO LEADS, EXCLUSIVELY SPONSOR
  • 16. MARKETING SERVICES GENERICLICENSING.COM Launched in 2008, Genericlicensing.com was the FIRST searchable online database of products available for licensing; a breakthrough for an industry that grows through new product launches. A new revolution was started. The Global Generic Product Directory was launched in Jan 2010, containing 6000+ dossiers from developers around the world. For the FIRST time every in-licensing team could have access to a network of developers usual only available to the largest industry players. Genericlicensing levelled the playing field for everyone. The team now handles over 9000 dossiers from over 150+ developers worldwide. Facts: 9000+ Dossiers • 150+ Developers • Visit genericlicensing.com
  • 17. MARKETING SERVICES LEAD MANAGEMENT Powerful tools that simplify your marketing efforts while improving results. Power your sales > Uncover the hidden potential of your website > Increase productivity with better quality leads > Maximise your trade show ROI > Increase efficiency, get better results Discover the power of Lead Doctors with a 14 Day FREE trial 4 Drive more leads 4 Convert more leads 4 Close more leads www.lead-doctor.com
  • 18. MARKETING SERVICES DIGITAL GIANTS Become a leader in your field, crush the competition. > Web presence > Social Media Marketing > Search Marketing > Content Marketing > Brand & Message development Case Study: Aurena Laboratories 4 2000% increase in website conversions 4 Top ranking on Google for 15 keywords, outranking all competitors 4 Fully optimized social media spaces, resulting in a 700% increase website referrals 4 3000% increase in backlinks, increasing search engine authority 4 20% increase in client leads per month www.bedigitalgiants.com/pharma
  • 19. PRINT & WEB DESIGN SERVICES FM PHARMA Show the world your better side. > Graphic & Web Design > Branding Services > Printing Services > Annual Reports www.fm-pharma.com Fifth and Missing delivers an unsurpassed quality of work with an impressive turn-around time. We can approach them with any marketing challenge and it is always approached with enthusiasm and personalized attention. Their ability to provide such a wide variety of different services allows us to use them as our single point of marketing communications. Their warm and friendly nature and availability to discuss any project, any time makes them feel like an extension of our company – we highly recommend Fifth and Missing to any firm looking for quality turnkey solutions. ~ Lesley Cox, scil Vet Novations Canada
  • 20. We are... MASTERS OF BUSINESS DEVELOPMENT & MARKETING [BOTTOM LINE, WE HELP YOU MAKE MORE MONEY!] VISIT GENERICPHARMA20.COM