Why do you need a website? As a small to medium sized business you could be missing out on potential customers and revenue by not having a website. Your website works for you 24/7 and provides potential customers a way to research your products and services.

1. Building an Online Business Presence
Presented by Allegra

2. Introduction
• Who is Allegra?
• Allegra Network LLC
• National network of nearly 500 graphic communications
companies.
• In top 300 of Entrepreneur Magazine’s Franchise 500.
• Allegra Hamilton
• Locally-owned and operated for over 15 years.
• From printer to marketing services company.

3. We Are…
• Marketing Services Provider
• Marketing strategy and planning
• Full service Direct Mail
• Trade show booths and display graphics
• Digital and Offset Printing
• Sign, posters and banners
• Promotional products
• In-house creative and graphic design
• Web design and marketing

4. Why Have A Website?
• 47% of Canadian consumers conduct a broad online
search prior to purchase.
• Only 41.1% of Canadian small businesses have a
company website which means almost 2/3 of your
competition don’t.
-BDC-Five game-changing consumer trends Study 2013
-http://www.marketingmag.ca/news/media-news/fewer-than-50-of-canadian-small-businesses-have-websites-report-104364

5. 6 Reasons Every Business Needs a
Website

6. 1: To Compete

7. 2: To Establish Credibility
• Most customers feel
that a web presence
makes a business more
reliable.

8. 3: To do Business More Effectively
• Your customers can easily see what you have to
offer in your store from your website.
• Your customers can get in touch with you if they
cannot make it into your store.
• Your customers can potentially book appointments
with you without having to reach your office.

9. 4: Customers Search Online
• 47% of Canadian consumers conduct a broad online
search prior to purchase.
• But when it comes time to buy, 84 per cent of
purchases are made in a store.
-BDC-Five game-changing consumer trends Study 2013
-Toronto Star-Canadians research online, but buy in stores 2010

10. 5: Reach Customers 24/7
• A website keeps working for you after your regular
business hours. Customers can find out information
on your products and plan a visit for the next day.

11. 6: Keep Customers Up to Date
• Loyal customers like to know what companies are
up to but do not always have time to visit.
• On your website you can advertise sales and new
products.

12. 5 Essential Characteristics of a Website
• Clear text/ copy; simply stated.
• Professional-looking design.
• Clear and intuitive navigation, so the content is easy to
find.
• An invitation to ongoing communications.
• Phone number and email address
• Registration page or contact us form
• Content that provides value and motivated visitors to
come again.
• Articles, research reports or case studies

13. Mobile-Friendly Websites

14. What is a mobile-friendly website?
• A mobile-friendly website is one that displays correctly
on hand-held devices. It also has these features:
• Loads quickly
• Easy to read – mobile phone screens are 1/5th the size of
desktop computer
• Easy to navigate – menus have limited space on mobile
devices
• Minimal scrolling - not just vertically but also horizontally
• Avoids using Flash – because Apple products do not support
Flash

15. Mobile Usage and Preference
Source: Gartner Inc, Key Predictions 2011
Source: Adobe Mobile Experience Survey & eMarketer 2011

16. Mobile: Use & Reactions
Source: Compuware, “What Users Want from Mobile” 2011
Source: Hubspot- Mobile Marketing Statistics 2012

17. Mobile: Local Search & Actions
Source: Google thinkinsight study, “The Mobile Movement: Understanding Smartphone Users,” April 2011

18. Mobile: The Gap
Only 10% of all websites
are optimized for mobile
10%
Source: Mongoose Metrics, 2012

19. Desktop vs. Mobile Site

20. Mobile Usage
• 70% of Canadians use mobile devices
• 79% don’t leave home without it
• 86% of smartphone users notice mobile ads
• 57% have performed a mobile search after seeing an ad
• 77% use mobile in stores
• 25% would rather give up TV than their phone
Source: 6sMarketing.com, Nov. 2012

21. 255 York Boulevard
Hamilton, Ontario L8R 1Y7
(905) 528-2999 x 20
ctaylor@allegrahamilton.ca