Art Techniques Profile


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Advertising and Design services

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Art Techniques Profile

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  2. 2. Brief about us Motto Art Techniques (Pvt.) Ltd. is an advertising agency accredited with APNS. ‘Do what is in the best interest of the client’. For two decades Art Techniques has delivered high-impact media communications for a wide spectrum of corporate and public sector clients. Our portfolio boasts leading global brands, multinational corporations, national market leaders, international organizations and Government of Pakistan. We specialize in corporate and brand communications, media campaigns, public relations, product promotion, audiovisual and print production. We have successfully engaged and influenced the audience, promoted sales, created differentiation and built brands. For us the real measure of our success is the long running relationship with our clients, which in most cases spans over a decade. Core Values • • • Client Focus Service Excellence Ethical Business Our Team At Art Techniques best strategic and creative minds in the industry work with clients on road maps that help them build bigger brands, more profitable businesses and exceed their communication objectives. Art Techniques has a team of qualified, trained and widely experienced professionals specialized in media communication and production. They are equipped with an unrivalled depth of industry insight and out of the box creativity.
  3. 3. OUR MILESTONES Across our portfolio of media communication, we have created many success stories for a line up of brands and companies. Our advertising and promotions for Sony brand enhanced the brand equity. Trendsetting customer interaction activities included hands-on product experience, exhibitions and in-store programs. Right from the official launch of Nokia in Pakistan we set the stage for an unchallenged leadership position of this brand. Follow up campaigns and brand-building programs practically eliminated the competition for good. Samsung is a shining example of our strength in brand management. We built the brand image that could sustain in the long run. Our brand communication helped it grow from strength to strength. We helped this Chinese brand make it big in a competitive market by creating a quality image that took it to a leadership position. This amazing success was beyond the expectations of our client and sale figures far exceeded the targets. Our long association with FMC has been time tested, our services diverse and the results far reaching. Leveraging our product and market insight in conjunction with creative and communication skills, we have developed multimedia campaigns, packaging, flip charts and other marketing material. Audiovisual productions constitute corporate films, instructional videos, radio and TV commercials. GIFT University From brand id to launch & image building media campaign, our creative input positioned the university among the best, soon after its launch. With an acute focus on fulfilling strategic business goals and to realize full potential of their brand, we helped our client launch their Smart TV category with a bang, by creating the buzz that successfully translated into high volume sales. Communication that gets Results Everytime
  4. 4. SERVICE OFFERING Advertising Graphic Design A track record of extraordinary advertising and groundbreaking promotions Marketing and creative acumen for dynamic communication solutions Brand Management Image Building Strategy Media Campaigns Advertisements Exceptionally creative, qualified and experienced team of graphic artists State-of-the-art design studio equipped with Up-to-Date highend systems and technology Corporate Identity Brochures Posters Calendars & Diaries Marketing Collateral Packaging Audio-visual Productions A team of professionals delivering script to screen solutions for the production of wide ranging audio-visual content International collaboration for production in India using the best scriptwriters, technicians, artists and directors TV Commercials Radio Commercials Documentaries Corporate & Training Films
  5. 5. Digital Media Public Relations Print Production Delivering core services to manage brands & businesses online We can create dynamic and interactive websites and result-oriented online marketing campaigns by integrating the best of Search Engine, Social Media and Email Marketing Web Design & Development Social Media Marketing E-Profiles Specialized in all areas of PR from corporate communications, image & reputation management to media relations A portfolio boasting diverse array of PR campaigns and advocacy programs to boost public profile, sale of products or services and to protect the environment and public health Media Relations Issues & Crisis Management Newsletter Corporate Films We offer our clients high quality print services to meet their corporate and marketing needs. Attaining highest standards with a combination of latest technology, excellent pre-press support and timely deliveries. Brochures & Catalogues Calendars & Diaries Packaging & Labels POS Material
  6. 6. INSIGHT STRATEGY IDEAS Our Brand Method 1 Brief 2 Research 3 Strategy 4 Creative Solution 6 Launch & Measure Create 5 Touch Points
  7. 7. unicef Some of Our Clients L o g i s t i c s Kuwait National Real Estate Company DreamVillas A Project of IZHAR Housing AlliedBank University callpakistandirect USA CANADA
  8. 8. SAMSUNG LCD TV Campaign EcoStar Smart 3D TV Launch Gree Air Conditioner Campaign FMC, Nova Star
  9. 9. together we can make BIG things happen Customer Services 0300-841 08 02 Raheel A. Qureshi Chief Executive Sohail Ahmed Group Account Director 26 Usman Block, New Garden Town, Lahore - Pakistan. T +92 (42) 3594 0290-93 E F +92 (42) 3594 0295 W