The document discusses goals and standards. It defines goals as the results toward which effort is directed and standards as levels of quality or achievement that are considered acceptable. The document outlines different types of goals, such as short-term versus long-term goals, and promotion-focused versus prevention-focused goals. Standards are discussed as rules or bases of comparison used to improve products and services by making them safer, higher quality, and more accessible, while lowering costs and improving information for consumers.
3. the result or achievement toward which
effort is directed; aim; end.
4. the result or achievement toward which
effort is directed; aim; end.
the object of a person's ambition or effort;
an aim or desired result.
5. the result or achievement toward which
effort is directed; aim; end.
the object of a person's ambition or effort;
an aim or desired result.
something that you are trying to do or
achieve
6. the result or achievement toward which
effort is directed; aim; end.
the object of a person's ambition or effort;
an aim or desired result.
something that you are trying to do or
achieve
is a desired result a person or a system
envisions, plans and commits to achieve a
personal or organizational desired end-
point in some sort of assumed
development
7. the result or achievement toward which
effort is directed; aim; end.
the object of a person's ambition or effort;
an aim or desired result.
something that you are trying to do or
achieve
is a desired result a person or a system
envisions, plans and commits to achieve a
personal or organizational desired end-
point in some sort of assumed
development.
is a particular end state or outcomes that a
person that would like to achieve
8. are general categories of goals that
consumers see as a way to fulfill their
needs
9. are general categories of goals that
consumers see as a way to fulfill their
needs
are specifically branded products or
services that consumers select as their
goals
10. The goals selected by an
individual depend on their:
Personal experiences
Physical capacity
Prevailing cultural norms
and values
Goal’s accessibility in the
physical and social
environment
13. short-term - what you hope to achieve over
the next year
medium-term (1–3 years)
14. short-term - what you hope to achieve over
the next year
medium-term (1–3 years)
the long-term (3–5 years)
15. short-term - what you hope to achieve over
the next year
medium-term (1–3 years)
the long-term (3–5 years)
more distant future (5 years and beyond)
18. 1. concrete or abstract
concrete - they are given specific behavior or
action and determined by the situation at hand
19. 1. concrete or abstract
concrete - they are given specific behavior or
action and determined by the situation at hand
abstract – endure over a long period
20. 1. concrete or abstract
concrete - they are given specific behavior or
action and determined by the situation at hand
abstract – endure over a long period
2. promotion-focused or prevention-focused
21. 1. concrete or abstract
concrete - they are given specific behavior or
action and determined by the situation at hand
abstract – endure over a long period
2. promotion-focused or prevention-focused
promotion-focused - consumers are motivated to
act in a ways to achieve positive outcomes; that
is, they focus on hopes, wants, and
accomplishments
22. 1. concrete or abstract
concrete - they are given specific behavior or
action and determined by the situation at hand
abstract – endure over a long period
2. promotion-focused or prevention-focused
promotion-focused - consumers are motivated to
act in a ways to achieve positive outcomes; that
is, they focus on hopes, wants, and
accomplishments
prevention-focused – consumers are motivated to
act in ways that to avoid negative outcomes, they
focus on responsibilities, safety and guarding
against risks
23. 3. goals to regulate how they feel
4. goals to regulate what they do
24.
25. a level of quality, achievement, etc., that is
considered acceptable or desirable
26. a level of quality, achievement, etc., that is
considered acceptable or desirable
something that is very good and that is used
to make judgments about the quality of
other things
27. a level of quality, achievement, etc., that is
considered acceptable or desirable
something that is very good and that is used
to make judgments about the quality of
other things
is something established as a rule, example
or basis of comparison
30. safer, healthier, more environmentally
sound products and services
products with improved quality and
reliability
31. safer, healthier, more environmentally
sound products and services
products with improved quality and
reliability
better operational compatibility between
products and greater consistency in the
delivery of services
32. safer, healthier, more environmentally
sound products and services
products with improved quality and
reliability
better operational compatibility between
products and greater consistency in the
delivery of services
improved choice and access to goods and
services
33. safer, healthier, more environmentally
sound products and services
products with improved quality and
reliability
better operational compatibility between
products and greater consistency in the
delivery of services
improved choice and access to goods and
services
lower costs for consumers
34. safer, healthier, more environmentally
sound products and services
products with improved quality and
reliability
better operational compatibility between
products and greater consistency in the
delivery of services
improved choice and access to goods and
services
lower costs for consumers
better product or service information.
35.
36. Consumers get essential services like
finance, health or energy from a wide range
of organizations and, in recent years,
standards have helped raise the quality of
services that they deliver.
37. It’s vital that products and services are safe –
things like pushchairs, lawnmowers, phones,
toys, kettles and toasters are obvious
examples, but tourism, internet and other
services can also hold many dangers for
consumers. Standards help to make a huge
range of these kinds of things safer.
38. All consumers have an equal right to access
products and services, whatever their needs
and abilities, and standards play a key role in
ensuring that people of different abilities
have that access.
39. Increasing, environmental awareness has put
pressure on organizations to change the way
they operate and reduce their impact on the
planet. Environmental, ethical and social
responsibility standards play a key role in
this.
40. As more and more of us use the internet for
shopping, banking and social networking,
people are increasingly concerned about
security and privacy.