Media Industry Trends in 2009

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Ten major media industry trends for 2009.

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Media Industry Trends in 2009

  1. 1. Media Industry Trends in 2009 Timo Argillander Digital Media Finland Oy 22.4.2009
  2. 6. The Macro Level: Media Industry in Numbers
  3. 7. Ten Trends <ul><li>Media advertising plunges </li></ul><ul><li>Internet advertising continues to grow </li></ul><ul><li>New business models developed for content </li></ul><ul><li>Internet TV becomes reality </li></ul><ul><li>” Linear TV” still going strong </li></ul><ul><li>Mobile broadband becomes mainstream </li></ul><ul><li>Music industry changes shape </li></ul><ul><li>Video games industry shows good growth </li></ul><ul><li>Location based services start making money </li></ul><ul><li>Social media will be a good business – in enterprise applications </li></ul>
  4. 8. Thank You! Timo Argillander Digital Media Finland Oy t [email_address] www.digitalmedia.fi

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