Jh Semester1 Year1 2008 09 Db Intro


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  • Jh Semester1 Year1 2008 09 Db Intro

    1. 1. Introduction to eCommerce Technology
    2. 2. Objectives of the second half of Autumn Term <ul><li>Better understand Friedman’s argument! </li></ul><ul><li>To place eCommerce within the context of eBusiness and define the differences </li></ul><ul><li>To introduce the key information technologies that are used in eCommerce and their relationship to one another </li></ul><ul><li>Set the scene for the Summer term! </li></ul>
    3. 3. Objective of the Course <ul><li>When you have completed this part of the course, you will: </li></ul><ul><ul><li>Have a developing understanding of the technical infrastructure required for eCommerce </li></ul></ul><ul><ul><li>Have hands-on experience using Access database (using open courseware material) </li></ul></ul>
    4. 4. What is eCommerce <ul><li>In your Buzz Group: </li></ul><ul><ul><li>Define eCommerce </li></ul></ul><ul><ul><li>Define bBusiness </li></ul></ul><ul><ul><li>What is the difference? </li></ul></ul><ul><ul><li>Write up in the ‘ning’ forums! </li></ul></ul>
    5. 5. What is E-Commerce? Business Perspective <ul><li>Commerce is all about buying and selling. </li></ul><ul><li>Everything has two prices: </li></ul><ul><li>The difference is either ‘profit’ or ‘loss’ </li></ul>Buy Low Sell High £ Markup £
    6. 6. What is eCommerce? <ul><li>Initial Definition (c.1998): eCommerce - The application of information technologies to enable commercial transactions between two parties. </li></ul>The Internet
    7. 7. Why has eCommerce become so important? <ul><li>eCommerce has evolved to mean more than just buying and selling. </li></ul><ul><ul><li>Info sharing (Web catalogues, ads, communities) </li></ul></ul><ul><ul><li>Ordering (email, eforms) </li></ul></ul><ul><ul><li>Payment (traditional, credit cards, EDI, digital cash) </li></ul></ul><ul><ul><li>Fulfillment (Web-site, email, fax, phone) </li></ul></ul><ul><ul><li>Service & support (Web notes, FAQs, bulletin boards, e-mail) </li></ul></ul>
    8. 8. Why has eCommerce become so important? <ul><li>The Driving Force  The Internet Economy </li></ul><ul><li>To reach 50,000,000 users </li></ul><ul><ul><li>Radio took 38 years </li></ul></ul><ul><ul><li>Computers took over 16 years </li></ul></ul><ul><ul><li>TV took 13 years </li></ul></ul><ul><ul><li>The Internet took 4 years! </li></ul></ul><ul><li>Over 61% of (15.2M) UK homes are Internet connected, compard to 54% in 2006 </li></ul><ul><li>Sources: http://news.bbc.co.uk/1/hi/technology/6966632.stm </li></ul><ul><li>National Statistics http://www.statistics.gov.uk/statbase/Product.asp?vlnk=6645 </li></ul>
    9. 9. Why has eCommerce become so important? <ul><li>The Driving Force  The Internet Economy  The pattern! </li></ul>
    10. 10. The Internet Economy Business Growth Source:Forrester
    11. 11. The Internet Economy Global Forecast £40 £90 £190 £480 £1,000 £1,600 Source: Forrester Hyper-growth begins £75B 1998 – 111M users 2000 – 320M users 2005 – 720M users £1.6T £500 £1,000 £1,500 0 Sales (billions) 1998 1999 2000 2001 2002 2003
    12. 12. The Internet Economy: The Race is On Commerce threshold 1998 1999 2000 2001 2002 2003 2004 2005 Hyper-growth begins Source: Forrester By 2003: Over half of all Internet transactions are made by non-PC devices. U.S. U.S. Canada Canada UK UK Japan Japan France France Italy Italy Germany Germany
    13. 13. eCommerce & eBusiness <ul><li>eBusiness is defined as the process of using electronic technology to do business </li></ul><ul><li>eCommerce can be defined as a subset of eBusiness, and is the subset of eBusiness that focuses on commerce </li></ul>
    14. 14. The Emergence of eBusiness Enterprise Resource Planning Supply Chain Management Customer Relationship Management Selling Chain Management Procurement Management Knowledge Management Supp liers Services Customers Distributers Customers Partners Government Agents Partners So Where’s the eCommerce?
    15. 15. So, what is our definition of eCommerce? <ul><li>eCommerce: The application of information technologies to enable business activity between two or more parties. </li></ul>The Internet B2C, B2B, C2C
    16. 16. Whats all this “E-” <ul><li>“ E-” or “e-” has been added to almost everything </li></ul><ul><li>email </li></ul><ul><li>eprocurement </li></ul><ul><li>ecare </li></ul><ul><li>egovernment </li></ul><ul><li>elearning </li></ul><ul><li>others … </li></ul>Recently we have started to see the same with “ M- ” or “ m- ”.
    17. 17. M-Commerce <ul><li>M-Commerce is E-Commerce over wireless communications and typically to smaller handheld devices </li></ul><ul><li>Mlearning – using a mobile device to access learning materials </li></ul>
    18. 18. The Benefits of eCommerce <ul><li>Opens new markets </li></ul><ul><li>Shortens business cycles </li></ul><ul><li>Reduces processing/paperwork </li></ul><ul><li>Extends reach beyond physical outlets </li></ul><ul><li>Permits customized products/service </li></ul>
    19. 19. Limitations of eCommerce <ul><li>Customer authentication </li></ul><ul><li>Web-site navigation </li></ul><ul><li>Web differentiation </li></ul><ul><li>Integration of Internet with other customer service channels (telephone, counter, kiosk, etc.) </li></ul>
    20. 20. What Is eCommerce? Technology Perspective SQL HTTP Servlets HTML Servers Applets Browsers TCP/IP CGI Cookies POP Database JSPs Java MIME DW/DM SMTP FTP Authentication Encryption Wireless Pervasive Computing Smart Cards XML URL e-Payment SSL
    21. 21. What is eCommerce? Technology Perspective Mobile-Phone PDA Laptop Desktop Web Application Servers Data and Transaction Servers Edge Server The Hardware The Software
    22. 22. Introducing the One Minute Paper <ul><li>On a card: </li></ul>Write down: 1. The most important point of the lecture 2. The least clear point of the class; (you would like further explanation)