Café Coffee Day Café Coffee Day

Café Coffee Day

Article Presented by: Apurv gourav

Article

Presented by:

Apurv gourav

COFFEE CONSUMPTION IN INDIA…… 80200 2005 75000 2004 70000 2003 68000 2002 64000 2001 60000 2000 55000 1999 55000 1998 55000 1997 Quantity (in MT) Year

Export from india…… 68023 4.46 11091 SPAIN 78011 5.63 13989 BELGIUM 87434 8.78 21835 GERMANY 88962 10.97 27288 RUSSIA 74748 25.25 62786 ITALY Unit Value Rs/ Tonne % to Total Quantity (In MT) Destination

C.C.D Background ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. ) RS. 3000 Cr. ISO-9002 Certified co. 5000 Acers of coffee Estate (2 nd Largest in Asia ) Leading Coffee Exporter

ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. )

RS. 3000 Cr.

ISO-9002 Certified co.

5000 Acers of coffee Estate (2 nd Largest in Asia )

Leading Coffee Exporter

History First Café coffee day in Bangalore (1996). on Brigade road. Right now 500 Café coffee Day in 82 cities.

First Café coffee day in Bangalore (1996).

on Brigade road.

Right now 500 Café coffee Day

in 82 cities.

CCD outside of india…… Europe (2) (in the heart of vienna) Karachi (2)(pakistan) Europe (12) Egypt South asia. etc

Europe (2) (in the heart of vienna)

Karachi (2)(pakistan)

Europe (12)

Egypt

South asia. etc

Division of CCD Coffee Day Express (341 Coffee Day Kiosk) Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets) Coffee Day Take Away (7000 Vending Mechines.)

Coffee Day Express (341 Coffee Day Kiosk)

Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets)

Coffee Day Take Away (7000 Vending Mechines.)

Contd.. Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee) Turn over Rs.4500 million on this fiscal year.

Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee)

Turn over Rs.4500 million on this fiscal year.

Menu of CCD Espresso Espresso Americano Cappuccino (hot coffee) Kenyan safari (international coffee) Cold coffee Ice cream Pizza, Samosa ,Puff etc.

Espresso

Espresso Americano

Cappuccino (hot coffee)

Kenyan safari (international coffee)

Cold coffee

Ice cream

Pizza, Samosa ,Puff etc.

Who is the hottest….. 132 300(2010) 13 Costa coffee N/A 50(2007) 500 CCD 860 67(2010) 52 Coffee world 5160 27(2007) 170 Barista N/A 5 (2007) N/A Starbucks Investment (in million) Future outlets Present No of outlet Company

Competitor Costa coffee Coffee world Mocha Et al Barista

Costa coffee

Coffee world

Mocha

Et al

Barista

Quotes….. “ we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it won’t disturb.” Simran seblok GM (mrkt.) Café coffee Day.

“ we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it won’t disturb.”

Simran seblok

GM (mrkt.)

Café coffee Day.

Barista…….. “ Flagship product should always be indian and you have to price them keeping in mind the indian cosumer” partho das gupta CEO(barista)

“ Flagship product should always be indian and you have to price them keeping in mind the indian cosumer”

partho das gupta

CEO(barista)

T.V s shows on coffee…….. Coffee with Karan CCD starts coffee with “Stars”

Coffee with Karan

CCD starts coffee with “Stars”

A lot can happen over coffee .

A lot can happen over coffee .

Awards Best exclusive brand retailer of the year 07 Best food service retailer of the year 07. ICICI excellent retailer award

Best exclusive brand retailer of the year 07

Best food service retailer of the year 07.

ICICI excellent retailer award

Why Starbucks in india…… A/c To ENAM Securities Survey :-- Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out.

A/c To ENAM Securities Survey :--

Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out.

Starbucks enter india…… Hisrory: 1971 star bucks open first location in seattels pike place market. 1987 star bucks change his company name star bucks corporation.

Hisrory:

1971 star bucks open first location in seattels pike place market.

1987 star bucks change his company name star bucks corporation.

Contd…….. 1987 no of location 17 1988 intro order catalog with service to all 50 state no of location 33 1990 awarded horizon air account. no of location 84

1987 no of location 17

1988 intro order catalog with service to all 50 state

no of location 33

1990 awarded horizon air account.

no of location 84

Contd……. 1992 open in San Francisco ,California no of location 165 1996 no of location 1036 1997 Awarded Canadian air lines account no of location 1412

1992 open in San Francisco ,California no of location 165

1996 no of location 1036

1997 Awarded Canadian air lines account

no of location 1412

Contd……. 2002 launch high speed wireless service for the customer. Celebrates 10-year anniversary of Starbucks IPO. Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares. Current location total=5,886.

2002 launch high speed wireless service for the customer.

Celebrates 10-year anniversary of Starbucks IPO.

Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares.

Current location total=5,886.

Contd……… 2004 Starbucks Coffee International opens in Paris. Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel. Current location total = 8,337.

2004 Starbucks Coffee International opens in Paris.

Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel.

Current location total = 8,337.

Menu of Starbucks Breward coffee Espresso hot Espresso iced Frappuccino Blended coffee ® Frappuccino Light coffee ® Drink Extra

Breward coffee

Espresso hot

Espresso iced

Frappuccino Blended coffee ®

Frappuccino Light coffee ®

Drink Extra

References 4Ps Business & Marketing 20 th july.-2 nd aug. 2007 Business India 12 th aug. 2007

4Ps Business & Marketing

20 th july.-2 nd aug. 2007

Business India

12 th aug. 2007

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