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Monday, October 22, 12
Monday, October 22, 12
Inbound Marketing and WordPress
             Inbound Marketing strategies and the tools you can use to
                   implement them on your WordPress website.


                             By: Aaron P. Smith, MFA
                              www.aaronpsmith.me




                             WordCamp Buffalo 2012
Monday, October 22, 12
What is the purpose of your website?
Monday, October 22, 12
Monday, October 22, 12
+555 million active web sites on the Internet
Monday, October 22, 12
Create a Path




Monday, October 22, 12
Inbound vs Outbound
                              Marketing



Monday, October 22, 12
Outbound (Traditional) Marketing
Monday, October 22, 12
Inbound Marketing
Monday, October 22, 12
5 STEPS




Monday, October 22, 12
1. CREATE
Monday, October 22, 12
Content is   King




Monday, October 22, 12
84%         of decision makers use online sources
                         to guide purchasing decisions.
Monday, October 22, 12
What is the tone of your content?
Monday, October 22, 12
2. OPTIMIZE
Monday, October 22, 12
25%   On-Page
                               Optimization




                                              75%   Off-Page
                                                    Optimization
Monday, October 22, 12
434%
                                more indexed pages for
                                companies that blog




Monday, October 22, 12
97%
                               more inbound links for
                               companies that blog
Monday, October 22, 12
Monday, October 22, 12
All-In-One SEO Pack **
                           WP SEO by Yoast
                             Google Site Verification
                             Google XML Sitemap **
                                  Redirection **
                                 Broken Links **
                                SEO Smart Links
                              SEO Friendly Images




Monday, October 22, 12
3. PROMOTE




     Share, Share, Share... and Share!
Monday, October 22, 12
Determine your pieces of the puzzle.
Monday, October 22, 12
Simple Facebook Connect **
                               TwitterTools **
                              Tweet Old Posts




Monday, October 22, 12
Promote Sharing
Monday, October 22, 12
US Internet users spend 3X more minutes
             on blogs & social networks than on email.
Monday, October 22, 12
ShareThis **
                          Shareaholic **
                            Sociable **
                         WP Social Toolbar




Monday, October 22, 12
4. CONVERT
Monday, October 22, 12
Monday, October 22, 12
Monday, October 22, 12
HubSpot for WordPress **
                           Contact Form 7 **
                              Gravity Form




Monday, October 22, 12
5. ANALYZE
Monday, October 22, 12
Google Analytics **
                            ShareThis **
                           HubSpot CTR **
                         Connect lead generation to CRM




Monday, October 22, 12
Other Notable Plugins:
                                      Avatars
                                  Events Manager
                                     Exec-PHP
                                I Recommend This
                               Social Media Mashup
                                   WP-PageNavi
                               Breadcrumb NavXT
                               Wordfence Security
                              Spam Free WordPress
                                WP-reCAPTCHA
                                  Exploit Scanner


Monday, October 22, 12
QUESTIONS




Monday, October 22, 12
5 STEPS
                         1.   Create
                         2.   Optimize
                         3.   Promote
                         4.   Convert
                         5.   Analyze
Monday, October 22, 12
Fun Fact:

                         When               started
              it was originally called BackRub.




Monday, October 22, 12
Inbound Marketing and WordPress
             Inbound Marketing strategies and the tools you can use to
                   implement them on your WordPress website.


                             By: Aaron P. Smith, MFA
                              www.aaronpsmith.me




                             WordCamp Buffalo 2012
Monday, October 22, 12

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Inbound Marketing and WordPress