WordPress Tips and Tricks

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WordPress Tips and Tricks

  1. 1. WordPress Tips & Tricks From the FieldSaturday, September 22, 12
  2. 2. Mike Hoefer • Owner/Principal Hoeferweb Internet Marketing & Strategy Based in Keene, NH • Manage 45+ Wordpress Websites. • Adjunct Faculty at Marlboro College Graduate School • Masters Internet Strategy Management • Have worked for large multi- nationals and small startups over the course of 13 years in the Industry //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  3. 3. //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  4. 4. Our Agenda In 50 minutes or less… • Talk about: Why I love Wordpress,Tips and Tricks • Demo: Show you a few things • Questions: What do you want to know about Wordpress? //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  5. 5. My World View More Like This Less Like This //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  6. 6. CMS’s I Have Know • WebMerge • Interwoven six-figure “shelf-ware” • Homegrown MS SQL with Linux/Tomcat • Adobe Contribute • IBM ECM • Drupal • Joomla! • Wordpress //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  7. 7. WordPress • Easy and nearly fun to use • Great Ecosystem of Support Businesses (Hosting, Themes, Backup, E Commerce) • Great CMS with “best in class” blogging built in • Good for “Gardening” //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  8. 8. Growing in Popularity Google Search Stats 17% of the Top 1 Million Websites 22% of All New Website //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  9. 9. Two Products This Not This //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  10. 10. How to Choose? • If your website has less than 50 pages and less than 5 authors: Wordpress • If your website is more like a database than it is like a brochure: Drupal • If your trusted partner loves Jooma!: Joomla! //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  11. 11. Great Web Hosting //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  12. 12. Strong Passwords • Protect yourself from 99% of the security concerns with a strong password user name combo • Username: “yourcompanyname” vs “admin” • Password: the longer the better • <t*Hm45-- 5 hours to crack • nevergonnagiveyouup!-- A quadrillion years to crack //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  13. 13. Pick a Framework //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  14. 14. Plugin: Gravity Forms //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  15. 15. Plugin:Yoast SEO //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  16. 16. Train Thy Self Google Search Stats //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  17. 17. Firebug Advanced //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  18. 18. Demo //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  19. 19. Resources/Links • http://wpengine.com/ • http://howsecureismypassword.net/ • http://www.woothemes.com/ • http://www.elegantthemes.com/ • http://www.studiopress.com/ • http://www.gravityforms.com/ • http://www.wp101.com/ • https://getfirebug.com/ //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12
  20. 20. Thanks! Questions? Mike Hoefer mike@hoeferweb.com www.hoeferweb.com (603) 369-7970 Twitter: @mhoefer Drop me an email, or give me your biz card for a copy of this presentation or find it on Slideshare //Hoeferweb: Internet Marketing & StrategySaturday, September 22, 12

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