23. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
(@briancauble) #mobilepcampatl
24. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
(@briancauble) #mobilepcampatl
25. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
(@briancauble) #mobilepcampatl
26. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
✤ Database integration
(@briancauble) #mobilepcampatl
29. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
(@briancauble) #mobilepcampatl
30. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
(@briancauble) #mobilepcampatl
31. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
(@briancauble) #mobilepcampatl
32. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
✤ Reformatting web site
(@briancauble) #mobilepcampatl
33. Rule #3 - Hire Great Designers
(@briancauble) #mobilepcampatl
34. Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl
35. Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl
36. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl
37. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl
38. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
✤ Hire the best you can afford
(@briancauble) #mobilepcampatl
39. Rule #3 - Hire Great Designers
✤ 1st app (no designer)
(@briancauble) #mobilepcampatl
40. Rule #3 - Hire Great Designers
✤ later app (graphic designer)
(@briancauble) #mobilepcampatl
41. Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl
42. Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl