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Making a Compelling Mobile app
Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl

Date August 21st, 2010
Rule #1 - Make Useful Apps




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #2 - Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go




(@brianc...
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go




(@brianc...
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go



    ✤   C...
Rule #2 - Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android




(@briancauble) #mobil...
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android

       ✤   Blackberry


...
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android

       ✤   Blackberry

 ...
Rule #2
Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design




(@bri...
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design

    ✤   ...
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design

    ✤   ...
Rule #2
Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform



✤   Mobile-optimized website




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features




(@briancauble) #mobilepcamp...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #3 - Hire Great Designers




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important




(@briancauble) #mobilepc...
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important




(@briancauble) #mobilepc...
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important



✤   Hire the best you can...
Rule #3 - Hire Great Designers

✤   1st app (no designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   later app (graphic designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   recent app (mobile designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   recent app (mobile designer)




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”



✤   Ad campaigns matter

    ✤   Traditional

    ✤   N...
Rule #5 - Niches are Good




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing



✤   Don’t be everything to everyon...
Rule #6 - Follow Your Plan




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep



✤   New features in later versions


(@brian...
Questions



✤   Brian@appsolutegenius.com

(@briancauble) #mobilepcampatl
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Making a compelling mobile (iPhone or Android) app!

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Have you ever wondered how to create an great mobile (iPhone or Android) app? Wonder no longer, read this and answer your questions.

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Making a compelling mobile (iPhone or Android) app!

  1. Making a Compelling Mobile app Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl Date August 21st, 2010
  2. Rule #1 - Make Useful Apps (@briancauble) #mobilepcampatl
  3. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl
  4. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl
  5. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
  6. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
  7. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs ✤ Retained Users = Repeat customers + Increased sales/revenue (@briancauble) #mobilepcampatl
  8. Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
  9. Rule #2 - Consider Your Platform ✤ Why (create an app?) (@briancauble) #mobilepcampatl
  10. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
  11. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
  12. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
  13. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
  14. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go ✤ Create a new market (@briancauble) #mobilepcampatl
  15. Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
  16. Rule #2 - Consider Your Platform ✤ What (devices)? (@briancauble) #mobilepcampatl
  17. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone (@briancauble) #mobilepcampatl
  18. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android (@briancauble) #mobilepcampatl
  19. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry (@briancauble) #mobilepcampatl
  20. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry ✤ Windows Mobile (@briancauble) #mobilepcampatl
  21. Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
  22. Rule #2 Consider Your Platform ✤ Native app (@briancauble) #mobilepcampatl
  23. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features (@briancauble) #mobilepcampatl
  24. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design (@briancauble) #mobilepcampatl
  25. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive (@briancauble) #mobilepcampatl
  26. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive ✤ Database integration (@briancauble) #mobilepcampatl
  27. Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
  28. Rule #2 Consider Your Platform ✤ Mobile-optimized website (@briancauble) #mobilepcampatl
  29. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features (@briancauble) #mobilepcampatl
  30. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design (@briancauble) #mobilepcampatl
  31. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable (@briancauble) #mobilepcampatl
  32. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable ✤ Reformatting web site (@briancauble) #mobilepcampatl
  33. Rule #3 - Hire Great Designers (@briancauble) #mobilepcampatl
  34. Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
  35. Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
  36. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
  37. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
  38. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important ✤ Hire the best you can afford (@briancauble) #mobilepcampatl
  39. Rule #3 - Hire Great Designers ✤ 1st app (no designer) (@briancauble) #mobilepcampatl
  40. Rule #3 - Hire Great Designers ✤ later app (graphic designer) (@briancauble) #mobilepcampatl
  41. Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
  42. Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
  43. Rule #4 - Marketing Matters (@briancauble) #mobilepcampatl
  44. Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
  45. Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
  46. Rule #4 - Marketing Matters ✤ “build it and they will come” ✤ Ad campaigns matter ✤ Traditional ✤ New media (@briancauble) #mobilepcampatl
  47. Rule #5 - Niches are Good (@briancauble) #mobilepcampatl
  48. Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
  49. Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
  50. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
  51. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
  52. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing ✤ Don’t be everything to everyone (@briancauble) #mobilepcampatl
  53. Rule #6 - Follow Your Plan (@briancauble) #mobilepcampatl
  54. Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
  55. Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
  56. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
  57. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
  58. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep ✤ New features in later versions (@briancauble) #mobilepcampatl
  59. Questions ✤ Brian@appsolutegenius.com (@briancauble) #mobilepcampatl

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