1. FRESCITO MARKETING
PAGE
On what marketing model we will work- Team Creativo Technological
Entrepreneurship Fall 2012 Stanford Univerisity
2. Frescito Value Proposition
Web site and mobile application based on We kept the original idea of organic, it is good
a platform that allows you to build your and growing
cooking and shopping profile
Gives you recipes We kept the convenience factor
Alerts you on your shopping basket needs Changed the convenience offered: save
in fruit and vegetables time from writing down lists and losing time
Suggests you local organic shops or super at the market
markets with a bio-food department
Keep their need to see, touch, feel fruit
Gives you the possibility to order on-line and vegetables
from our channel of organic farmers
Satisfy interest in nutrition and recipes
Give information about all organic
channels
Give our initial idea time to evolve through
education and trial
3. How it will work
User goes into the mobile
application and creates a profile
He/she has his/her weekly
agenda of recipes intending to
cook
On a specific day like Saturday
he/she takes an alert on the fruit
& vegetables he/she needs to
refill/ buy
A suggested list of organic food
channels appears
4. Revenues
East West North
The user pays 2$ to
download the mob 90
app
The organic
shops, super-
markets and
producers-farmers
pay a monthly fee to
appear on our 45.9 46.9
suggested lists 45 43.9
38.6
34.6
Core revenue comes 30.6 31.6
27.4
from other web
advertisement for 20.4 20.4
this targeted
audience
Market size for recipes
fans and organic food
lovers is really big! 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
