Juice Me Final

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Juice Me Final

  1. 1. Juice Me The Online Community andSmartphone Application for Juicers
  2. 2. Mission Statement Juice Me’s mission is to promote holistic health and connect juicers through engaging, interesting, and educational content.
  3. 3. Team Members Aminata Clason-Diop - Founder and Managing Director  BBA in Entrepreneurship from Baruch College  Worked in the retail industry in Stockholm  Attending Integrative Nutrition to become a health coach Christopher Waldekrantz - Creative Director  Studied at Berghs School of Communication  Works as an Art Director at R/GA Stockholm  Guest Speaker at Berghs School of Communication
  4. 4. Problem The need for healthier consumption habits The inconvenience of finding substitutes for artificial sources of energy The difficulty in locating small juice bars The lack of linkage between likeminded juicers The time consumption necessary to locate valuable information needed when pursuing a healthier lifestyle
  5. 5. Solution
  6. 6. Juice Me’s Community Juicer Profiles  Recipes Juice of the Day  Reviews and Ratings Information about:  Sharing to Social Networks  Nutritionist Food  Web Shop  Juice Cleanses  Blogs  Juice Bars  Meet-ups  Blenders and Mixers
  7. 7. Juice Me’s Application
  8. 8. Market Size Target market: juicers, raw/organic foodies, and yogis who live in New York City, are college educated, and between 20-54 years old Market size: 395,000 people, we estimate a reach of 12% Reach: social media, word of mouth, guerilla marketing Cost of acquisition: $5,000 in advertising cost and time spent within social networks
  9. 9. CompetitionProperties Juice Me Superfood HDOnline Community ✔Recipes ✔ ✔Location based Application ✔Search Food based on Need ✔ ✔Social Network Sharing ✔ ✔
  10. 10. Business Model Transaction fee  Affiliate programs for our web shop Advertising-based  Advertising space on our community Unit-based  Sales of application via Apple’s App Store
  11. 11. Financial RequestStartup CostInteraction Designer $3,000Coder $3,000Copywriter $1,500Photographer $1,500Marketing $3,000Working Capital $2,000Total $14,000
  12. 12. Financial Projections
  13. 13. Juice Me The Online Community andSmartphone Application for Juicers

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