Juice Me The Online Community andSmartphone Application for Juicers
Mission Statement Juice Me’s mission is to promote holistic health and connect juicers through engaging, interesting, and educational content.
Team Members Aminata Clason-Diop - Founder and Managing Director BBA in Entrepreneurship from Baruch College Worked in the retail industry in Stockholm Attending Integrative Nutrition to become a health coach Christopher Waldekrantz - Creative Director Studied at Berghs School of Communication Works as an Art Director at R/GA Stockholm Guest Speaker at Berghs School of Communication
Problem The need for healthier consumption habits The inconvenience of finding substitutes for artificial sources of energy The difficulty in locating small juice bars The lack of linkage between likeminded juicers The time consumption necessary to locate valuable information needed when pursuing a healthier lifestyle
Juice Me’s Community Juicer Profiles Recipes Juice of the Day Reviews and Ratings Information about: Sharing to Social Networks Nutritionist Food Web Shop Juice Cleanses Blogs Juice Bars Meet-ups Blenders and Mixers
Market Size Target market: juicers, raw/organic foodies, and yogis who live in New York City, are college educated, and between 20-54 years old Market size: 395,000 people, we estimate a reach of 12% Reach: social media, word of mouth, guerilla marketing Cost of acquisition: $5,000 in advertising cost and time spent within social networks
CompetitionProperties Juice Me Superfood HDOnline Community ✔Recipes ✔ ✔Location based Application ✔Search Food based on Need ✔ ✔Social Network Sharing ✔ ✔
Business Model Transaction fee Affiliate programs for our web shop Advertising-based Advertising space on our community Unit-based Sales of application via Apple’s App Store