Presentation about JWT which is an Advertising company.

1. PRESENTATION BY :-GROUP 1SEC 2, PGDBA III2008-10GSBA.

2. CONTENTS OF THE PRESENTATION :

3. INTRODUCTION TYPE – Subsidiary of WPP Group Founded – 1864 Headquarters – New York, USA Industry – Communications Website – www.jwt.com

5. the firm was purchased and renamed by James Walter Thompson in 1878.

6. To foster a scientific approach to advertising the Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology.

7. J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients.contd……

8. With the name of HTA ,it first entered India in 1929, which it maintained until the multinational exited India in the 1970s, handing over control to its Indian employees. The company was registered in India under the name Hindustan Thompson Associates. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.

10. build the first full-service advertising agency

11. pioneer ad careers for women

12. produce the first sponsored TV program

13. develop account planning

16. JWT IN INDIA CEO, JWT India - Mr ColvynHarris Chief Creative Officer and National Creative Director- Mr Bruce Matchett Vice-President and Executive Creative Director- Mr Agnello Dias contd.

17. JWT IN INDIA Asia-Pacific Headquarters in Mumbai, India. Offices in Mumbai, Bangalore, Delhi, Chennai, Hyderabad. JWT's Delhi office is the fourth largest JWT branch in the world and it makes close to 400 films a year thus earning the sobriquet of 'the ideas factory'. Total market worth of JWT in Asia-Pacific region is alone Rs.16000 crore.

19. October 2009 - At the Spikes Asia awards JWT scooped Network of the Year having taken three Grand Prix prizes. JWT India won two Grand Prix, JWT Shanghai won a Grand Prix and the craft category (in which no Grand Prix was awarded), and JWT Singapore won a Grand Prix.

20. JWT won Gold at the Jay Chiat Planning Awards 2009 for Times of India THE TEACH INDIA campaign.

21. JWT India swept the Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year. contd.

23. June 2008- Awarded the Grand Prix in the direct category at the Cannes Lions International Advertising Festival, the most prestigious annual advertising award show. The hallmark award recognizes JWT India for "Lead India," a campaign developed for the Times of India.

24. April 2008 - JWT -- which took home two of the most coveted Grand Prix awards, for Integrated and Film. The awards were received in the third Goafest Abby Awards.

29. ROLE OF ACCOUNTS DEPARTMENT The sales arm of the advertising agency Accounts executives meet with the client to determine sales goals and creative strategy Oversee the progress of creativity process of ad campaign of the client Coordinate the creative, media, and production staff behind the campaign At every stage of the creative process, we keep in touch with the client to update them on the ad's progress and gain feedback. On completion of the creative work, we ensure the ad's postioning , production and placement

31. Help in media selection

34. ROLE OF ART DIRECTOR Unify the vision i.e. complete visualization In charge of the overall visual appearance and how it communicates visually (moods, contrasts colors ,features, and psychologically appeals to a target audience Makes decisions about visual elements to be used(style , motion, background etc.) ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting inputs and ideas from co-workers. Primarily more involved through production of the ad campaign

37. In association with the media planner, helps in the media selection based on traffic intensity

38. ROLE OF COPYWRITER Meet with clients and receiving the copy information from the client Responsibility for the advertisement's verbal or textual content In association with the art director, come up with the overall idea for the advertisement or commercial Advising the clients regarding content related issues Maintain right voice tone while writing copy Thoroughly understanding the target audience

42. Gives a total media pricing outlook

43. Find the factors affecting media costs