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Marketing that works orientation part ii
 

Marketing that works orientation part ii

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    Marketing that works orientation part ii Marketing that works orientation part ii Presentation Transcript

    • Marketing That WorkSIntern OrientationPart II
      How to “Get Started” with Marketing That Works…
      (…using “Step-by-Simple-Step” Proven Methods)
    • Tonight’s Agenda:
      • Understanding Keyword Concepts
      • Creating Engagement (and engaging content)
      • Business Growth Equation Fundamentals
      • WhichTestWon.com (and why you should care)
      • Principles of SEO
      • Content Creation
      • Goals
      • Creating content
    • Definition of Keyword:
      Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages.
      Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.
      Source: http://www.techterms.com/definition/keywords
    • Definition of Keyword Research:
      Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.
      Source:
      http://www.internetmarketing-dictionary.com/Keyword_Research.html
    • Keyword Concepts…
      Keywords are Search Terms That Yield “Related Words”
      Most Successful Keywords Answer the Question:
      How
      What
      Who
      Where
      Don’t Relay on Logic – Rely on the Facts from Your Reseach
      (BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)
    • Resources You’ll be Employing…
      Keyword Research Software
      Market Samurai
      Google Keyword Tool
      Wordtracker
      Keyword Discovery
      Keyword Cloud
    • Business Growth Fundamentals:
      Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:
      1.You increase the number of customers
      2. You increase the average transaction value
      3. You increase the number of times the customer buys per year
    • Overview
      • Discuss Content
      • Goals in content creation
      • Generate traffic
      • Generate engagement
      • Garner back-links
      • Gain authority and trust
      • Build network
      • Writing good content
      • You oriented, not me oriented adapted 80/20 rule
      • Be welcoming and inviting – conversational
      • Share yourself
    • Goals in Content Creation
      Know your target audience
      What do they want to know
      Create a content calendar relevant to target market
      Solve problems
      Invite interaction
      Provide variety – video, pics, etc.
    • Writing Good Content
      Develop a Voice
      Repurposing web content
      Legal issues in sharing content
      Building back-links
      Repurposing your own content
      http://mashable.com/2007/10/27/creative-commons/
      Creating content
      Know your content area
      Read, read, read
      Crowdsourced content
      Guest posts