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Marketing that works orientation part ii
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Marketing that works orientation part ii

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Transcript

  • 1. Marketing That WorkSIntern OrientationPart II
    How to “Get Started” with Marketing That Works…
    (…using “Step-by-Simple-Step” Proven Methods)
  • 2. Tonight’s Agenda:
    • Understanding Keyword Concepts
    • 3. Creating Engagement (and engaging content)
    • 4. Business Growth Equation Fundamentals
    • 5. WhichTestWon.com (and why you should care)
    • 6. Principles of SEO
    • 7. Content Creation
    • 8. Goals
    • 9. Creating content
  • Definition of Keyword:
    Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages.
    Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.
    Source: http://www.techterms.com/definition/keywords
  • 10. Definition of Keyword Research:
    Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.
    Source:
    http://www.internetmarketing-dictionary.com/Keyword_Research.html
  • 11. Keyword Concepts…
    Keywords are Search Terms That Yield “Related Words”
    Most Successful Keywords Answer the Question:
    How
    What
    Who
    Where
    Don’t Relay on Logic – Rely on the Facts from Your Reseach
    (BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)
  • 12. Resources You’ll be Employing…
    Keyword Research Software
    Market Samurai
    Google Keyword Tool
    Wordtracker
    Keyword Discovery
    Keyword Cloud
  • 13. Business Growth Fundamentals:
    Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:
    1.You increase the number of customers
    2. You increase the average transaction value
    3. You increase the number of times the customer buys per year
  • 14. Overview
    • Discuss Content
    • 15. Goals in content creation
    • 16. Generate traffic
    • 17. Generate engagement
    • 18. Garner back-links
    • 19. Gain authority and trust
    • 20. Build network
    • 21. Writing good content
    • 22. You oriented, not me oriented adapted 80/20 rule
    • 23. Be welcoming and inviting – conversational
    • 24. Share yourself
  • Goals in Content Creation
    Know your target audience
    What do they want to know
    Create a content calendar relevant to target market
    Solve problems
    Invite interaction
    Provide variety – video, pics, etc.
  • 25. Writing Good Content
    Develop a Voice
    Repurposing web content
    Legal issues in sharing content
    Building back-links
    Repurposing your own content
    http://mashable.com/2007/10/27/creative-commons/
    Creating content
    Know your content area
    Read, read, read
    Crowdsourced content
    Guest posts