1. Marketing That WorkSIntern OrientationPart II How to “Get Started” with Marketing That Works… (…using “Step-by-Simple-Step” Proven Methods)

3. Creating Engagement (and engaging content)

4. Business Growth Equation Fundamentals

5. WhichTestWon.com (and why you should care)

6. Principles of SEO

7. Content Creation

8. Goals

10. Definition of Keyword Research: Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose. Source: http://www.internetmarketing-dictionary.com/Keyword_Research.html

11. Keyword Concepts… Keywords are Search Terms That Yield “Related Words” Most Successful Keywords Answer the Question: How What Who Where Don’t Relay on Logic – Rely on the Facts from Your Reseach (BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)

12. Resources You’ll be Employing… Keyword Research Software Market Samurai Google Keyword Tool Wordtracker Keyword Discovery Keyword Cloud

13. Business Growth Fundamentals: Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity: 1.You increase the number of customers 2. You increase the average transaction value 3. You increase the number of times the customer buys per year

15. Goals in content creation

16. Generate traffic

17. Generate engagement

18. Garner back-links

19. Gain authority and trust

20. Build network

21. Writing good content

22. You oriented, not me oriented adapted 80/20 rule

23. Be welcoming and inviting – conversational

25. Writing Good Content Develop a Voice Repurposing web content Legal issues in sharing content Building back-links Repurposing your own content http://mashable.com/2007/10/27/creative-commons/ Creating content Know your content area Read, read, read Crowdsourced content Guest posts