Definition of Keyword: Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, databaserecords, and Web pages. Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website. Source: http://www.techterms.com/definition/keywords
Definition of Keyword Research: Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose. Source: http://www.internetmarketing-dictionary.com/Keyword_Research.html
Keyword Concepts… Keywords are Search Terms That Yield “Related Words” Most Successful Keywords Answer the Question: How What Who Where Don’t Relay on Logic – Rely on the Facts from Your Reseach (BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)
Resources You’ll be Employing… Keyword Research Software Market Samurai Google Keyword Tool Wordtracker Keyword Discovery Keyword Cloud
Business Growth Fundamentals: Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity: 1.You increase the number of customers 2. You increase the average transaction value 3. You increase the number of times the customer buys per year
Goals in Content Creation Know your target audience What do they want to know Create a content calendar relevant to target market Solve problems Invite interaction Provide variety – video, pics, etc.
Writing Good Content Develop a Voice Repurposing web content Legal issues in sharing content Building back-links Repurposing your own content http://mashable.com/2007/10/27/creative-commons/ Creating content Know your content area Read, read, read Crowdsourced content Guest posts