This is the first of four presentations I gave at a thing in Madrid in April 2010. It explains how my background in PR and WOM has helped to shape my approach to digital marketing. The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;) Apologies for holes in the presentation. I talked around a lot of the points and examples.

1. WHY DIGITAL ISN’T
ABOUT DIGITAL
@andywhitlock
nowincolour.com
Saturday, 8 May 2010

2. MY BACKGROUND IS PR AND WOM
THERE’S NOTHING MORE SOBERING FOR
‘CREATIVES’ THAN A JOURNALIST ASKING
“SO, WHERE’S THE STORY?”
Saturday, 8 May 2010

3. COLUMN INCHES: IT’S WHAT YOU
DO WITH THEM THAT COUNTS
MAKE CULTURE, NOT JUST HEADLINES
http://www.flickr.com/photos/49968232@N00/2883929795/
Saturday, 8 May 2010

4. WILL PEOPLE WRITE AND TALK ABOUT IT?
IS THERE A CONVERSATION, BEYOND
“THAT WAS COOL”?
Saturday, 8 May 2010

5. Saturday, 8 May 2010

6. Genius reactive ‘marketing’ to the debate about 2005 Turner
Prize winner Shed Boat Shed. Not only got B&Q on page 3
of a national paper, but also was all about low price point.
Saturday, 8 May 2010

7. BE REAL
Saturday, 8 May 2010

8. HOW TO BE ABDUCTED BY ALIENS
The thing that made this interesting - and newsworthy - was
that the research was real. Included mapping out most likely
places to be abducted, based on sightings and stories.
Saturday, 8 May 2010

9. THE GOOD FOOD RIDE
Plotting food routes to enjoy
breakfast, lunch and dinner at
restaurants with the finest local
produce.
Saturday, 8 May 2010

10. MOVING INTO DIGITAL WAS NATURAL
THE WEB HAS ALWAYS BEEN ABOUT
CONNECTING US TO REAL THINGS
Saturday, 8 May 2010

11. TO REAL PEOPLE TO REAL OBJECTS
Saturday, 8 May 2010

12. IT TEASED US WITH NEW ‘REAL’ INTERACTIONS
Saturday, 8 May 2010

13. REAL STUFF RESONATES WITH US
http://noonebelongsheremorethanyou.com/
Saturday, 8 May 2010

14. THE MORE ‘REAL’, THE MORE MEANINGFUL IT IS
Saturday, 8 May 2010

15. OR THE FUNNIER
Saturday, 8 May 2010

16. THE MORE THERE IS TO TALK ABOUT
Saturday, 8 May 2010

17. THE MORE IT NEEDS A SECOND LOOK
DAVID LYNCH READS THE WEATHER
Saturday, 8 May 2010

18. THE MORE UNDERSTANDABLE
Saturday, 8 May 2010

19. OR THE MORE CULTURALLY RELEVANT
Saturday, 8 May 2010

20. A CONNECTION TO REALITY MAKES IT MORE
CULTURALLY RELEVANT, AND MORE MEANINGFUL
Saturday, 8 May 2010

21. IN FACT THE WEB HAS ITS
VERY OWN REAL POLICE
You’ve probably seen them in comments sections...
Saturday, 8 May 2010

22. WE LOVE THINGS THAT START WITH:
“THEY ACTUALLY DID IT”
Saturday, 8 May 2010

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24. Saturday, 8 May 2010

25. Saturday, 8 May 2010

26. AND OF COURSE THE WEB DEMOCRATISES
WHICH MEANS IT CAN CONNECT US TO MORE
EXCITING REALITIES TOO
Saturday, 8 May 2010

27. Saturday, 8 May 2010

28. TWEETS FROM SPACE
Saturday, 8 May 2010

29. TWITPICS FROM SPACE
Saturday, 8 May 2010

30. TWITPICS FROM SPACE
Saturday, 8 May 2010

31. SUDDENLY ORDINARY TOOLS CAN BE MORE
INTERESTING THAN SPECIAL BROADCASTS
Saturday, 8 May 2010

32. DRAMATIC DOING
Do the thing you stand for. Only turn it ip a notch.
Saturday, 8 May 2010

33. TAKE THINGS TO THEIR NATURAL CONCLUSION
AND FILM IT
Saturday, 8 May 2010

34. Saturday, 8 May 2010

35. THE MORE BOUNDARIES MELT AWAY,
THE EASIER IT IS TO BE, INSTEAD OF SAY
Saturday, 8 May 2010

36. BRACE YOURSELF
FOR THE BEST BANNER EVER...
http://www.flickr.com/photos/mahalie/349791947/sizes/l/
Saturday, 8 May 2010

37. Why advertise the store, when
you can put the store in the ad?
Saturday, 8 May 2010

38. REALTIME DATA MAKES IT EASIER TO
CONNECT EVERYTHING TO REAL LIFE
Saturday, 8 May 2010

39. REALTIME DATA MAKES IT EASIER TO
CONNECT EVERYTHING TO REAL LIFE
Saturday, 8 May 2010

40. THEN
real life awesome stuff
NOW
real life awesome stuff
Saturday, 8 May 2010

41. Saturday, 8 May 2010

42. Saturday, 8 May 2010

43. CONCLUSION:
IF YOU WANT TO BE PART OF PEOPLE’S LIVES
BE PART OF PEOPLE’S LIVES
@andywhitlock
nowincolour.com
Saturday, 8 May 2010