why digital isn't about digital

WHY DIGITAL ISN’T ABOUT DIGITAL @andywhitlock nowincolour.com Saturday, 8 May 2010

MY BACKGROUND IS PR AND WOM THERE’S NOTHING MORE SOBERING FOR ‘CREATIVES’ THAN A JOURNALIST ASKING “SO, WHERE’S THE STORY?” Saturday, 8 May 2010

COLUMN INCHES: IT’S WHAT YOU DO WITH THEM THAT COUNTS MAKE CULTURE, NOT JUST HEADLINES http://www.ﬂickr.com/photos/49968232@N00/2883929795/ Saturday, 8 May 2010

WILL PEOPLE WRITE AND TALK ABOUT IT? IS THERE A CONVERSATION, BEYOND “THAT WAS COOL”? Saturday, 8 May 2010

Saturday, 8 May 2010

Genius reactive ‘marketing’ to the debate about 2005 Turner Prize winner Shed Boat Shed. Not only got B&Q on page 3 of a national paper, but also was all about low price point. Saturday, 8 May 2010

BE REAL Saturday, 8 May 2010

HOW TO BE ABDUCTED BY ALIENS The thing that made this interesting - and newsworthy - was that the research was real. Included mapping out most likely places to be abducted, based on sightings and stories. Saturday, 8 May 2010

THE GOOD FOOD RIDE Plotting food routes to enjoy breakfast, lunch and dinner at restaurants with the finest local produce. Saturday, 8 May 2010

MOVING INTO DIGITAL WAS NATURAL THE WEB HAS ALWAYS BEEN ABOUT CONNECTING US TO REAL THINGS Saturday, 8 May 2010

TO REAL PEOPLE TO REAL OBJECTS Saturday, 8 May 2010

IT TEASED US WITH NEW ‘REAL’ INTERACTIONS Saturday, 8 May 2010

REAL STUFF RESONATES WITH US http://noonebelongsheremorethanyou.com/ Saturday, 8 May 2010

THE MORE ‘REAL’, THE MORE MEANINGFUL IT IS Saturday, 8 May 2010

OR THE FUNNIER Saturday, 8 May 2010

THE MORE THERE IS TO TALK ABOUT Saturday, 8 May 2010

THE MORE IT NEEDS A SECOND LOOK DAVID LYNCH READS THE WEATHER Saturday, 8 May 2010

THE MORE UNDERSTANDABLE Saturday, 8 May 2010

OR THE MORE CULTURALLY RELEVANT Saturday, 8 May 2010

A CONNECTION TO REALITY MAKES IT MORE CULTURALLY RELEVANT, AND MORE MEANINGFUL Saturday, 8 May 2010

IN FACT THE WEB HAS ITS VERY OWN REAL POLICE You’ve probably seen them in comments sections... Saturday, 8 May 2010

WE LOVE THINGS THAT START WITH: “THEY ACTUALLY DID IT” Saturday, 8 May 2010

AND OF COURSE THE WEB DEMOCRATISES WHICH MEANS IT CAN CONNECT US TO MORE EXCITING REALITIES TOO Saturday, 8 May 2010

TWEETS FROM SPACE Saturday, 8 May 2010

TWITPICS FROM SPACE Saturday, 8 May 2010

SUDDENLY ORDINARY TOOLS CAN BE MORE INTERESTING THAN SPECIAL BROADCASTS Saturday, 8 May 2010

DRAMATIC DOING Do the thing you stand for. Only turn it ip a notch. Saturday, 8 May 2010

TAKE THINGS TO THEIR NATURAL CONCLUSION AND FILM IT Saturday, 8 May 2010

THE MORE BOUNDARIES MELT AWAY, THE EASIER IT IS TO BE, INSTEAD OF SAY Saturday, 8 May 2010

BRACE YOURSELF FOR THE BEST BANNER EVER... http://www.ﬂickr.com/photos/mahalie/349791947/sizes/l/ Saturday, 8 May 2010

Why advertise the store, when you can put the store in the ad? Saturday, 8 May 2010

REALTIME DATA MAKES IT EASIER TO CONNECT EVERYTHING TO REAL LIFE Saturday, 8 May 2010

THEN real life awesome stuff NOW real life awesome stuff Saturday, 8 May 2010

CONCLUSION: IF YOU WANT TO BE PART OF PEOPLE’S LIVES BE PART OF PEOPLE’S LIVES @andywhitlock nowincolour.com Saturday, 8 May 2010

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why digital isn't about digital

by Andy Whitlock on May 08, 2010

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