why digital isn't about digital
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This is the first of four presentations I gave at a thing in Madrid in April 2010. ...
This is the first of four presentations I gave at a thing in Madrid in April 2010.
It explains how my background in PR and WOM has helped to shape my approach to digital marketing.
The more things melt into one another, the more invisible the channels and platforms are - and the more about real lives things become. Or something like that ;)
Apologies for holes in the presentation. I talked around a lot of the points and examples.
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