SlideShare a Scribd company logo
metaphors?
                          still sexy?
                        what the hell?


Monday, 17 October 11
It’s OK, we’ve done this before...




Monday, 17 October 11
What we mean is...




         metaphors are sexy

            as well as analogies and similes

                                   useful, thought-provoking, fun



Monday, 17 October 11
You know how they work




       A B
        ‘Blimey, I’m seeing A in a whole new light.’

Monday, 17 October 11
We’ve been using
                 them forever


Monday, 17 October 11
This is a famous one - can you guess it?


Monday, 17 October 11
“Juliette is the Sun”
         ~ William Shakespeare
Monday, 17 October 11
People like using them in talks too...




Monday, 17 October 11
digital
       technology


                        Digital technology is like magic. There’s your
                        David Copperfield sensationalism and there’s
                        street magic’s slight of hand...

           Iain Tait
                                http://www.psfk.com/2008/05/iain-tait-on-magic-and-technology.html



Monday, 17 October 11
experience
         design


                              Experience design is seduction. Be a tease, get
                              people to first base, learn the art of seductive
                              conversation...

           Stephen Anderson
                                http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions



Monday, 17 October 11
video
                 games


                          Think of games as TV shows. There are series
                          (isolated snacks) and serials (where decisions
                          have consequences)...

           Duncan Gough
                                   http://www.slideshare.net/suttree/lets-play-a-game-of-kes-playful-09



Monday, 17 October 11
Well, since 2010, metaphors
                        have had their very own event...




Monday, 17 October 11
Monday, 17 October 11
Each speaker has ten minutes
                 to change the way we look at
                 something via the chin-stroking
                 medium of metaphor.


                 it was a lot of fun last year...


Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
Metaphwoar! 2010
Monday, 17 October 11
This year, you should come.




Monday, 17 October 11
We’re still proud to be part of




Monday, 17 October 11
And we’re pleased to
     announce a new venue:




     (under Pizza East in Shoreditch)




Monday, 17 October 11
So what are you waiting for?




Monday, 17 October 11
7pm
                         Weds 9th November
                        rsvp@metaphwoar.org


                           (Max of 5 names per RSVP)




Monday, 17 October 11

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Metaphwoar! 2011