4. Google Webmaster Toolkit
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
Why use Webmaster?
Understand -
• - Whether Google has any issues with your
site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site
9. Google Webmaster Toolkit
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Create a .txt file of the
links you want disavowed
Webmaster Tools
10. Google Webmaster Toolkit
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Upload the txt file to the Disavow tool
Webmaster Tools
11. Google Webmaster Toolkit
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
This is where Google tells you that “you’ve
been bad”
Webmaster Tools
14. Google Webmaster Toolkit
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Use this to remove pages from your site
from Google’s database.
You should also take steps to ensure
Google doesn’t include them again
Webmaster Tools
19. Google Webmaster Toolkit
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
When multiple URLs lead to the same
destination – duplication could occur in the
Google index
URL parameters can be used to resolve by
advising Google which URL parameters to
ignore
Webmaster Tools
20. Google Webmaster Toolkit
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools
22. Google Webmaster Toolkit
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-
line marketing
23. Google Webmaster Toolkit
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 74 53 05
07966 54 71 46