Location marketing-lite

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Location based marketing is an exciting way for businesses who are reliant on their location to market themselves to people with Smart Phones

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Location marketing-lite

  1. 1. LOCATION BASED MARKETING
  2. 2. Search based Location Marketing www.google.com/places
  3. 3. Tablets and Smartphones One thing in common
  4. 5. GPS driven Location Marketing
  5. 7. GPS driven Location Marketing <ul><li>Arrive at venue </li></ul><ul><li>Check in </li></ul><ul><li>Points and/or badge awarded </li></ul><ul><li>Offers based on </li></ul><ul><ul><li>Check In </li></ul></ul><ul><ul><li>Mayorship </li></ul></ul><ul><ul><li>Wildcard offers </li></ul></ul>
  6. 8. GPS driven Location Marketing <ul><li>Location focused businesses need to </li></ul><ul><li>1/ Register with service (s) </li></ul><ul><li>2/ Consider location based offer </li></ul><ul><ul><li>Dominos – Free pizza for Mayor </li></ul></ul><ul><ul><li>Debenhams – Free coffee Friday (selected stores) </li></ul></ul><ul><ul><li> Cheltenham Racecourse – Prize draw, Gold Cup Tickets </li></ul></ul><ul><ul><li> Weatherspoons – 20% Discount </li></ul></ul><ul><ul><li> Cotswold Deli – Discount + Offer for Mayor </li></ul></ul><ul><ul><li> Stuart Holmes Hair & Beauty - discount </li></ul></ul>
  7. 10. AUGMENTED REALITY
  8. 12. Augmented Reality
  9. 13. Augmented Reality
  10. 14. Andy Poulton Business Link M: 07966 547146 W: www.businesslinksw.co.uk E: [email_address]

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