Indonesia has a population of over 250 million people and GDP per capita of $4,271. Mobile phone penetration is high at 278 million subscribers or 110% penetration, while internet penetration is lower at 80 million or 32%. The top three mobile network operators are Telkomsel, XL Axiata, and Indosat, capturing over 75% of the market. Smartphone penetration is growing rapidly from 9% in 2012 to an estimated 85% in 2015. Local mobile brands like Evercoss and Smartfren are also popular. Major internet companies in Indonesia include Lazada, Traveloka, and Detik. Top mobile websites based on usage are Google, Facebook, Blogspot, YouTube, and Detik.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Indonesia has a large telecommunications market with over 10 operators and a mobile penetration rate over 100%. The largest operator is Telkomsel with 140 million users. Android has become the dominant mobile OS, reaching 72% market share in 2015. The average price of an Android device in Indonesia is between $50-100. Popular mobile games in Indonesia include Portal from Ren Ren, Audition Mobile, and Brave Frontier. Card games like Boyaa Poker and Zynga Poker are also popular on mobile.
This document analyzes mobile phone usage in Indonesia from 2013. It finds that Indonesia has a population of 240 million, 220 million of whom use mobile phones. Nielsen surveys showed smartphone ownership growing to 50% of the mobile market by 2012. Urban users were more likely to own smartphones than rural users. Low-end phones were popular for their affordable prices and content, while premium phones were popular for their design, capabilities and applications. The top mobile manufacturers in Indonesia were Nokia, Blackberry, Samsung, and LG. SMS and text messaging were the most common mobile phone activities. Younger users and more educated users were more likely to own smartphones.
The document discusses the impact of internet access and speeds on the economy and society in the Philippines. It notes that around 1.5 million Filipinos found online jobs in 2015, earning an average of $3 per hour. While internet access has increased and the government has provided more free wifi, high fees charged by dominant internet providers have led to relatively poor internet speeds. The document also discusses how increased internet use could benefit education but may enable human rights abuses like cyber pornography if not regulated properly. Internet activists are working to improve access for all Filipinos and protect freedom of information, net neutrality, and basic human rights online.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Indonesia. It finds that the mobile internet user base in Indonesia is very young, with over half under age 25. Approximately one-fourth of users download all types of mobile content like games, apps, video and music each month. Two-thirds find mobile ads useful for downloading this content. However, only one-third visited a restaurant in the last month, indicating relatively low disposable income levels compared to other Southeast Asian countries.
Mobile is the dominant technology platform in Indonesia, with over 150 million mobile subscribers compared to only 30 million internet users. This represents a major opportunity to monetize the Indonesian mobile and internet markets. Key strategies include bundling value-added digital content and services with mobile carriers and handset makers for quick wins. Long term, digital advertising and the growth of e-commerce/e-payments will provide larger monetization opportunities. Case studies of companies like Plasa demonstrate how to reach broader audiences through internet/mobile and offer both digital and physical products. The takeaway is to pursue both quick bundling deals as well as long term branding and monetization models like advertising and e-commerce.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
The Philippines is an undiscovered adventure, located in the fastest growing region in the world. It has over 7,100 islands and a population of over 100 million, mostly under 30 years old. The Philippines has a large English-speaking population and ranks high for mobile and internet penetration. It also has a growing middle class and economy. While cash still dominates transactions, the use of credit cards, banking, and e-commerce is increasing. The Philippines has a strong local tech sector and startups are receiving backing from foreign investors due to the large addressable market of young, mobile-first consumers willing to experiment.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Indonesia has a large telecommunications market with over 10 operators and a mobile penetration rate over 100%. The largest operator is Telkomsel with 140 million users. Android has become the dominant mobile OS, reaching 72% market share in 2015. The average price of an Android device in Indonesia is between $50-100. Popular mobile games in Indonesia include Portal from Ren Ren, Audition Mobile, and Brave Frontier. Card games like Boyaa Poker and Zynga Poker are also popular on mobile.
This document analyzes mobile phone usage in Indonesia from 2013. It finds that Indonesia has a population of 240 million, 220 million of whom use mobile phones. Nielsen surveys showed smartphone ownership growing to 50% of the mobile market by 2012. Urban users were more likely to own smartphones than rural users. Low-end phones were popular for their affordable prices and content, while premium phones were popular for their design, capabilities and applications. The top mobile manufacturers in Indonesia were Nokia, Blackberry, Samsung, and LG. SMS and text messaging were the most common mobile phone activities. Younger users and more educated users were more likely to own smartphones.
The document discusses the impact of internet access and speeds on the economy and society in the Philippines. It notes that around 1.5 million Filipinos found online jobs in 2015, earning an average of $3 per hour. While internet access has increased and the government has provided more free wifi, high fees charged by dominant internet providers have led to relatively poor internet speeds. The document also discusses how increased internet use could benefit education but may enable human rights abuses like cyber pornography if not regulated properly. Internet activists are working to improve access for all Filipinos and protect freedom of information, net neutrality, and basic human rights online.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Indonesia. It finds that the mobile internet user base in Indonesia is very young, with over half under age 25. Approximately one-fourth of users download all types of mobile content like games, apps, video and music each month. Two-thirds find mobile ads useful for downloading this content. However, only one-third visited a restaurant in the last month, indicating relatively low disposable income levels compared to other Southeast Asian countries.
Mobile is the dominant technology platform in Indonesia, with over 150 million mobile subscribers compared to only 30 million internet users. This represents a major opportunity to monetize the Indonesian mobile and internet markets. Key strategies include bundling value-added digital content and services with mobile carriers and handset makers for quick wins. Long term, digital advertising and the growth of e-commerce/e-payments will provide larger monetization opportunities. Case studies of companies like Plasa demonstrate how to reach broader audiences through internet/mobile and offer both digital and physical products. The takeaway is to pursue both quick bundling deals as well as long term branding and monetization models like advertising and e-commerce.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
The Philippines is an undiscovered adventure, located in the fastest growing region in the world. It has over 7,100 islands and a population of over 100 million, mostly under 30 years old. The Philippines has a large English-speaking population and ranks high for mobile and internet penetration. It also has a growing middle class and economy. While cash still dominates transactions, the use of credit cards, banking, and e-commerce is increasing. The Philippines has a strong local tech sector and startups are receiving backing from foreign investors due to the large addressable market of young, mobile-first consumers willing to experiment.
E marketer indonesia_online-a_digital_economy_emerges_fueled_by_cheap_mobile_...Nanda Ivens
This document discusses the growth of internet usage in Indonesia, fueled by increasing access to affordable mobile phones and smartphones. Some key points:
- Indonesia's online population is projected to reach 72.7 million people (29% of the population) by the end of 2013, growing to 102.8 million (39.8% of population) by 2016.
- Internet usage is concentrated in major cities but growing in smaller cities and rural areas as more people can afford mobile access.
- Fixed broadband penetration remains low at around 1.6% of households due to cost and infrastructure challenges, so mobile internet is driving overall growth.
- Smartphone adoption and usage is increasing rapidly thanks to cheap smartphones from China, reaching
Digital trends in the Philippines are growing rapidly. There are now 44.2 million internet users in the Philippines, which ranks 16th worldwide for internet usage. Filipinos spend a significant amount of time online engaging in search and navigation activities, especially on mobile devices. Internet penetration in the Philippines is at 44% and 52% of Filipinos have high-speed internet connections at home. The Filipino internet audience is one of the fastest growing in Asia as 42% go online everyday spending over 21 hours online per week.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
This document is the executive summary of a report on Indonesia's Internet Usage for Business in 2013. It summarizes the key findings of a survey conducted by Indonesia's Central Bureau of Statistics and Indonesia Internet Service Provider Association of 1,108 businesses. The survey found the hospitality sector had the highest percentage of Internet users at 71.06%, while manufacturing was 68.9% and restaurants were 57.77%. The greatest opportunities for increasing Internet connections were in the restaurant sector at 11.15% and manufacturing at 8.65%. The hospitality sector also had the largest gap in IT human resources at 29.88%.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
The document provides an overview of mobile phone usage statistics in South Africa based on a review of the AMPS 2011AB survey:
- Mobile phone ownership has exceeded other mass media and there are now more than twice as many cellphones as TV sets in South Africa.
- 94% of households own at least one mobile phone and 82% of adults can be directly targeted through mobile marketing.
- Mobile internet usage has also increased substantially and is the primary means of internet access for many South Africans.
This document summarizes Indonesia's growing tech industry, noting that over 27 million Indonesians are active online and there are over 5 million Twitter users. It outlines the country's large mobile market, with over 171 million total mobile users among the major carriers. The mobile internet is widely used, with 80% of handsets being web and WAP enabled. Many Indonesians are active bloggers on platforms like Blogspot, Wordpress, and Dagdigdug. The Indonesian language ranks as the third most used online after English and Spanish. The document concludes that smartphones are becoming more influential in Indonesia, TV is still a major media platform, and Indonesians are highly social network users.
comScore presents the 2013 India Digital Future in Focus. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information..
THINK MOBILE: Growing With the Indonesian ConsumerIyan Muhsinin
Smartphone sales in Indonesia have increased dramatically in recent years, eclipsing feature phone sales for the first time in 2014. Smartphones now make up 46% of device sales, up from 32% in 2013. Android devices dominate the market, accounting for 88% of smartphone sales. Indonesians primarily use smartphones for social networking and browsing the internet. Smartphone ownership has increased connectivity and changed consumer behavior, with mobile expected to become a major channel for business growth. Companies must understand how consumers are using mobile devices and rethink their marketing strategies to engage customers across digital purchase journeys.
More than 50% of Indonesia's internet users are located in Java and Bali, however there is significant growth outside of these regions. Internet penetration in Indonesia grew from 17.5% in 2011 to a projected 39.8% in 2016. Social media use also increased substantially over this period, with the number of users growing from 43 million in 2012 to a projected 102.1 million in 2018. Although television remains the most consumed media, internet usage is rising and is now the second most used media behind television. The average Indonesian spends over 5 hours per day on the internet but only 2.5 hours watching television. Popular online activities include searching on Google, using Facebook, watching videos on YouTube, and reading news. Market
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Indonesian youth population is now the largest potential market for business to compete in. Here are some insight to sharpen your digital strategy in the future.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
1) Indonesia has a large online population that is growing rapidly due to factors like economic growth, urbanization, youth dominance, and growing mobile phone usage.
2) While Indonesia's internet penetration is high in Southeast Asia, it is still below the Asia Pacific average, with further growth potential. Social media penetration is also driving overall internet usage.
3) Most Indonesians access the internet via smartphones, with mobile internet driving overall growth, though internet speeds remain a challenge compared to other countries. Television still reaches the most people but internet usage is increasing.
Indonesia has the 4th largest population in the world at 259.1 million people, with over 88 million active internet users. Social media is very popular in Indonesia, with platforms like Facebook, WhatsApp, and Instagram being among the most widely used. Mobile phone ownership is also extensive, with over 326 million connections. E-commerce is a growing industry in Indonesia, with major companies like Tokopedia and Lazada receiving large investments. The number of digital shoppers in Indonesia is projected to reach over 50 million by 2018, and online retail sales are expected to comprise nearly 2% of total retail sales. However, e-commerce still faces challenges like low credit card usage, underdeveloped logistics infrastructure, and an in
[Industry Report] Indonesia Mobile games Phuong Vu
The mobile game industry in Indonesia is growing rapidly due to a young population and rising smartphone adoption. However, feature phones still account for 80% of the mobile market. Key points:
- The mobile game market is relatively immature compared to other Southeast Asian countries like Vietnam.
- Android dominates the smartphone market and platform, but Google Play does not support local developers' monetization.
- Top grossing mobile games are mostly from foreign publishers like Line, while local developers struggle without proper payment and distribution channels.
- Casual and strategy games are popular genres in Indonesia. There is room for more game diversity and innovation.
- Partnering with telcos is important for distribution and payments
XL Axiata is Indonesia's third largest cellular provider. It analyzes its external environment including macroeconomic trends, industry perspectives, and competitive forces. Internally, it examines resources, capabilities, value chain, and VRIN analysis. XL Axiata uses a SWOT analysis and strategic diamond model to formulate its business strategy. It follows a low price, high volume generic strategy and operational excellence value discipline. XL Axiata's business model centers on voice, SMS, data and value-added services delivered through marketing, sales channels and IT services. While telecom competition is high, XL Axiata can focus on data services, customer experience and strategic partnerships to maintain competitiveness.
E marketer indonesia_online-a_digital_economy_emerges_fueled_by_cheap_mobile_...Nanda Ivens
This document discusses the growth of internet usage in Indonesia, fueled by increasing access to affordable mobile phones and smartphones. Some key points:
- Indonesia's online population is projected to reach 72.7 million people (29% of the population) by the end of 2013, growing to 102.8 million (39.8% of population) by 2016.
- Internet usage is concentrated in major cities but growing in smaller cities and rural areas as more people can afford mobile access.
- Fixed broadband penetration remains low at around 1.6% of households due to cost and infrastructure challenges, so mobile internet is driving overall growth.
- Smartphone adoption and usage is increasing rapidly thanks to cheap smartphones from China, reaching
Digital trends in the Philippines are growing rapidly. There are now 44.2 million internet users in the Philippines, which ranks 16th worldwide for internet usage. Filipinos spend a significant amount of time online engaging in search and navigation activities, especially on mobile devices. Internet penetration in the Philippines is at 44% and 52% of Filipinos have high-speed internet connections at home. The Filipino internet audience is one of the fastest growing in Asia as 42% go online everyday spending over 21 hours online per week.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
This document is the executive summary of a report on Indonesia's Internet Usage for Business in 2013. It summarizes the key findings of a survey conducted by Indonesia's Central Bureau of Statistics and Indonesia Internet Service Provider Association of 1,108 businesses. The survey found the hospitality sector had the highest percentage of Internet users at 71.06%, while manufacturing was 68.9% and restaurants were 57.77%. The greatest opportunities for increasing Internet connections were in the restaurant sector at 11.15% and manufacturing at 8.65%. The hospitality sector also had the largest gap in IT human resources at 29.88%.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
The document provides an overview of mobile phone usage statistics in South Africa based on a review of the AMPS 2011AB survey:
- Mobile phone ownership has exceeded other mass media and there are now more than twice as many cellphones as TV sets in South Africa.
- 94% of households own at least one mobile phone and 82% of adults can be directly targeted through mobile marketing.
- Mobile internet usage has also increased substantially and is the primary means of internet access for many South Africans.
This document summarizes Indonesia's growing tech industry, noting that over 27 million Indonesians are active online and there are over 5 million Twitter users. It outlines the country's large mobile market, with over 171 million total mobile users among the major carriers. The mobile internet is widely used, with 80% of handsets being web and WAP enabled. Many Indonesians are active bloggers on platforms like Blogspot, Wordpress, and Dagdigdug. The Indonesian language ranks as the third most used online after English and Spanish. The document concludes that smartphones are becoming more influential in Indonesia, TV is still a major media platform, and Indonesians are highly social network users.
comScore presents the 2013 India Digital Future in Focus. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information..
THINK MOBILE: Growing With the Indonesian ConsumerIyan Muhsinin
Smartphone sales in Indonesia have increased dramatically in recent years, eclipsing feature phone sales for the first time in 2014. Smartphones now make up 46% of device sales, up from 32% in 2013. Android devices dominate the market, accounting for 88% of smartphone sales. Indonesians primarily use smartphones for social networking and browsing the internet. Smartphone ownership has increased connectivity and changed consumer behavior, with mobile expected to become a major channel for business growth. Companies must understand how consumers are using mobile devices and rethink their marketing strategies to engage customers across digital purchase journeys.
More than 50% of Indonesia's internet users are located in Java and Bali, however there is significant growth outside of these regions. Internet penetration in Indonesia grew from 17.5% in 2011 to a projected 39.8% in 2016. Social media use also increased substantially over this period, with the number of users growing from 43 million in 2012 to a projected 102.1 million in 2018. Although television remains the most consumed media, internet usage is rising and is now the second most used media behind television. The average Indonesian spends over 5 hours per day on the internet but only 2.5 hours watching television. Popular online activities include searching on Google, using Facebook, watching videos on YouTube, and reading news. Market
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Indonesian youth population is now the largest potential market for business to compete in. Here are some insight to sharpen your digital strategy in the future.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
1) Indonesia has a large online population that is growing rapidly due to factors like economic growth, urbanization, youth dominance, and growing mobile phone usage.
2) While Indonesia's internet penetration is high in Southeast Asia, it is still below the Asia Pacific average, with further growth potential. Social media penetration is also driving overall internet usage.
3) Most Indonesians access the internet via smartphones, with mobile internet driving overall growth, though internet speeds remain a challenge compared to other countries. Television still reaches the most people but internet usage is increasing.
Indonesia has the 4th largest population in the world at 259.1 million people, with over 88 million active internet users. Social media is very popular in Indonesia, with platforms like Facebook, WhatsApp, and Instagram being among the most widely used. Mobile phone ownership is also extensive, with over 326 million connections. E-commerce is a growing industry in Indonesia, with major companies like Tokopedia and Lazada receiving large investments. The number of digital shoppers in Indonesia is projected to reach over 50 million by 2018, and online retail sales are expected to comprise nearly 2% of total retail sales. However, e-commerce still faces challenges like low credit card usage, underdeveloped logistics infrastructure, and an in
[Industry Report] Indonesia Mobile games Phuong Vu
The mobile game industry in Indonesia is growing rapidly due to a young population and rising smartphone adoption. However, feature phones still account for 80% of the mobile market. Key points:
- The mobile game market is relatively immature compared to other Southeast Asian countries like Vietnam.
- Android dominates the smartphone market and platform, but Google Play does not support local developers' monetization.
- Top grossing mobile games are mostly from foreign publishers like Line, while local developers struggle without proper payment and distribution channels.
- Casual and strategy games are popular genres in Indonesia. There is room for more game diversity and innovation.
- Partnering with telcos is important for distribution and payments
XL Axiata is Indonesia's third largest cellular provider. It analyzes its external environment including macroeconomic trends, industry perspectives, and competitive forces. Internally, it examines resources, capabilities, value chain, and VRIN analysis. XL Axiata uses a SWOT analysis and strategic diamond model to formulate its business strategy. It follows a low price, high volume generic strategy and operational excellence value discipline. XL Axiata's business model centers on voice, SMS, data and value-added services delivered through marketing, sales channels and IT services. While telecom competition is high, XL Axiata can focus on data services, customer experience and strategic partnerships to maintain competitiveness.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Mobile technology has transformed communications in East Africa. Over 90% of phones in Africa are mobile phones, with 700 million connections across the continent. East African countries like Kenya, Uganda, and Tanzania have seen significant growth in mobile adoption rates. Mobile phones are now used not just for calls and texts, but as platforms for banking, agriculture, education, and other applications through services like mobile money and apps. With social media also increasingly accessed via mobile devices, the combination of social and mobile connectivity is driving transformational changes in communication across Africa.
Application brief cellular backhaul small rural cellsJoshua Cohen
The document discusses using small cell technology and satellite backhaul to expand rural connectivity. A survey found nearly half of respondents favored small cells for rural wireless access over 2G/3G macrocells. Satellite backhaul is well-suited for small cells due to its ability to provide cost-effective, carrier-class connectivity in remote areas lacking fixed-line infrastructure. Economic modeling showed satellite backhaul for small cells can achieve a two-year payback period and competitive total cost of ownership.
Mobile technology has advanced rapidly over the past 15 years. It has transformed from simple devices allowing only voice calls to powerful computers that can access the internet, run applications, and perform many daily tasks. The evolution of mobile networks has progressed from 1G analog networks in the 1980s supporting only voice, to 2G digital networks in the 1990s adding text messaging and low-speed data. 3G networks provided increased data speeds around 2000. 4G and 5G networks continue enhancing speeds and capabilities, allowing for real-time video calls, online classes, telemedicine, and more. This technology empowers users with constant connectivity and access to information.
Entertainment:
goal is to provide helpful information goal is to engage and entertain
and guidance e.g. games, music, video
from Mobile Design and DevelopmentPractical concepts and techniques for creating mobile sites and web apps by Brian Fling
Context
- Physical context: Where are they? Location awareness can provide contextually relevant information.
- Temporal context: When are they interacting? Time of day/week influences user goals and attention levels.
- Social context: Who are they with? Alone or with others impacts privacy, sharing and collaboration needs.
- Technological context: What device are they using? Screen size, input methods and connectivity shape the experience.
-
Application brief informa small cells backhaul over satelliteJoshua Cohen
Small cells are seen as a promising solution for expanding rural connectivity due to their lower cost compared to traditional macrocells. A key challenge is providing backhaul for these small cells, as fixed line options are often impractical or too costly for rural areas. Satellite backhaul is viewed as a viable alternative, as it can provide flexible, cost-effective connectivity suitable for small cell environments. Over 55% of survey respondents expressed interest in evaluating a solution combining small cells and satellite backhaul. Economic modeling also showed this approach can achieve payback within two years and be cost competitive over the long run.
The document provides an overview of mobile systems and ecosystems. It defines a mobile system as including mobile devices, mobile operating systems, applications, and related services. A mobile ecosystem is described as consisting of various interconnected players, including device manufacturers, mobile operators, application developers, and users. The document outlines the key components of mobile connectivity including cellular networks and wireless standards. It also profiles the major mobile platforms of Android and iOS, and discusses the rise of smartphones as the dominant mobile device type.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
50 stunning mobile statistics - trends in gadgets and mobilityAli Kafel
The transistor started the digital revolution. Probably most interesting is the impact in Mobility. Take a walk through the past, present and a glimpse into the future
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
The document summarizes key milestones and statistics in the evolution of mobile technology from 1947 to the present. Some of the highlights include: the first transistor was invented in 1947; the first mobile phone call was made in 1973; the first commercial cellular network launched in 1979; and the iPhone was released in 2007 and sold 1 million devices within 74 days. Globally, there are now over 7 billion mobile phones with over 1.5 billion being smartphones, and mobile data usage is growing exponentially with 11.2 exabytes per month projected by 2017.
The document provides an overview of the telecommunication sector in India. It discusses the major players in the sector including Airtel, Reliance Jio, and Vodafone Idea. It analyzes the industrial scenario by looking at the history, evolution, challenges and opportunities of the sector. Key facts like subscriber numbers, revenue contribution to GDP, and the global perspective are presented. Detailed company profiles of Airtel, Jio, and Vodafone Idea are also included covering aspects like vision, mission, history and SWOT analysis. The document thus serves as a comprehensive report on the telecom industry in India.
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...ReportLinker.com
WinterGreen Research announces that it has published a new study Wireless Infrastructure: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019. Next generation mission critical systems are leveraging new technology. The 2013 study has 554 pages, 245 tables and figures. Worldwide Wireless Infrastructure markets are poised to achieve significant growth as Building out core networks and backhaul for smart phones.A smart phone is not very smart if the infrastructure can't support its applications. In response to the high growth smart phone markets, wireless infrastructure promises to grow dramatically in the near term.. Wireless Infrastructure technologies include WiMax, LTE, 4G and HSPA. These technologies are driving much higher capacity from the base station back to the fiber core. Fiber core is putting extreme pressure on provider's infrastructure and backhaul networks.WinterGreen Research predicts that the dramatic growth of wireless infrastructure is based on the growth of smart phones to a one trillion market by 2019, serving an installed base of 8.5 billion, many people having more than one smart phone. Wireless infrastructure markets at $58 billion in 2012 will be $163 billion by 2019, new markets evolved because of the value that apps provide to smart phones, mobile devices, tablets, and the Internet of things.According to Susan Eustis, lead author of the study, 'Wireless Infrastructure is being installed to upgrade core networks and upgrade backhaul and base stations to make systems more modern. Infrastructure for the Internet and for smart mobile devices creates demand for more sophisticated web development and web applications that in turn depend on more sophisticated infrastructure. Everything is going mobile. This evolution is driven by mobile smart phones and tablets that provide universal connectivity. Modern systems represent a significant aspect of Internet market evolution.'The proportions of wireless infrastructure market industry segments are expected to remain much as they are, with the small cells and femtocells achieving strong growth on the access side, the core infrastructure must be upgraded to support the added backhaul backbone infrastructure. Wireless apps are expected to achieve $37 trillion revenue by 2019. This unbelievable growth occurs as the Internet is expanded to implement the interconnection of everything.Digital devices proliferate, machine to machine capabilities vastly expand instrumentation. The digital devices become the engine of a world economy, with apps collecting pennies a day for millions of apps from 8.5 billion people with smart phones by 2019.
Mobile Calculating And Pervasive CalculatingRachel Davis
Long Term Evolution (LTE) is a 4G wireless standard developed by 3GPP to provide higher data speeds and capacities than 3G networks like HSPA and HSPA+, with initial deployments beginning in 2009; LTE aims to offer high performance and full mobility support for vehicles traveling at high speeds while coexisting with existing 3G networks; the technology is scalable to allow operators to migrate networks and users from 3G technologies like HSPA+ to the new LTE standard over time.
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
This document provides a summary of global and local smartphone and tablet markets. Some key points:
- Worldwide device shipments (PCs, tablets, phones) are projected to reach 2.32 billion units in 2013, a 4.5% increase from 2012.
- By the end of 2013, 6% of the global population will own a tablet, 20% will own PCs, and 22% will own smartphones. There will be 1.4 billion smartphones worldwide.
- Tablets are showing faster adoption rates than smartphones, reaching 6% global penetration in just two years compared to smartphones' four years.
- The Indian tablet market size rose 107.4% year-over-year
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Telecommunication and Broadcasting Trends ComNetSatSatriyo Dharmanto
This document provides an agenda and summaries for a presentation on communications networks and satellite technologies given in Yogyakarta, Indonesia in December 2013. The agenda covers topics like ICT facts and figures, mobile broadband trends, digital TV standards and technologies, broadcasting trends, and Indonesia's progress towards becoming a digital economy. Statistics are presented on growth in internet, mobile, and broadband access globally and by region. Emerging trends are discussed such as the rise of mobile video traffic and changing device usage patterns for streaming internet content.
Similar to Indonesian Mobile Market Research Dec 2014 (20)
3. Country Overview
3
• Population: (July 2013 est.) 251,160,124
• GDP (per capita): (2014) $4,271
• Mobile phone penetration: (2014) 278 million (110%)
• Internet penetration: (2014) 80 million (32%)
• Facebook: 4th in the world at 70 million users
• Twitter: 3rd in the world at 30 million users
$3,695
$3,873
$4,071
$4,271
2010 2011 2012 2013
GDP per capita
9%
24%
35%
50%
2012 2013 2014 2015
Smartphone Penetration
Source:
http://www.indonesia-investments.com/news/todays-headlines/social-media-in-indonesia-indonesian-facebook-line-twitter-
communities/item2330
http://telsetnews.com/82221/gandeng-samsung-telkomsel-ingin-dongkrak-penetrasi-smartphone/
http://techno.okezone.com/read/2014/05/14/54/984900/di-indonesia-pelanggan-telko-melebihi-jumlah-penduduknya
47
55
68
85
125 proj.
2011 2012 2013 2014 2015
Internet Penetration
(in millions)
4. Country Overview
4
Gender Ratio
50.17
50.37
50.35
49.83
49.63
49.65
2010
2011
2012
Male
Female
Historical Population of Indonesia
Census Pop.
1971 119,208,229
1980 147,490,298
1990 179,378,946
1995 194,754,808
2000 206,264,595
2010 237,641,326
Source: www.bps.go.id
Source: http://sp2010.bps.go.id/index.php/site/tabel?tid=321&wid=0
Composition Muslims Christians Catholics Buddhist Hindus Others
% total of population 2010
207,176,162
(87.18%)
16,528,513
(6.96%)
6,907,873
(2.91%)
4,012,116
(1.69%)
1,703,254
(0.71%)
1,313,408
(0.55%)
Religious Demographics
Top 15 Cities
1. Jakarta
2. Surabaya
3. Bandung
4. Bekasi
5. Medan
6. Tangerang
7. Depok
8. Semarang
9. Palembang
10. Makassar
11. Tangerang Selatan
12. Bogor
13. Batam
14. Pekanbaru
15. Bandar Lampung 3.72%
4.01%
4.19%
8.31%
8.88%
8.47%
6.34%
6.44%
6.02%
2010
2011
2012
Averag
e
Female
National Illiteracy Ratio
7. Telecom Operators (1)
• In Indonesia, there are 6 (formerly 10) GSM/WCDMA & CDMA operators, 1
LTE operator, and 1 WiMAX operator.
• Big 3 telco: Telkomsel, XL Axiata, and Indosat (all GSM operators).
• GSM: Telkomsel, XL Axiata (AXIS merged with XL), Indosat, 3
• CDMA: Smartfren, Telkom Flexi (merged with Telkomsel), Esia, StarOne
(merged with Indosat)
• CDMA operators will be gone by 2016. Existing CDMA operators are told to
merge or migrate to LTE or be sold to GSM operators.
• Smartfren, the best performing CDMA operator in recent time, is migrating
to LTE TDD 2.3GHz from PCS 1900.
• Bolt4G is the country’s first commercial LTE operator (data-only) operating
LTE TDD on 2.3GHz frequency band. Bolt4G was formerly operating the
country’s first commercial WiMAX, Sitra Wimax.
• The other WiMAX operator in Indonesia is Berca-owned company called
WiGO which serves the eastern part of Indonesia.
8. Telkomsel XL+AXIS
Indosat 3 Indonesia
CDMA Operators
Telecom Operators (2)
Operator’s Market Share (%) GSM/CDMA Market Share (%)
42%
16.7%
18%
11%
5.4%
Source: http://www.tribunnews.com/bisnis/2013/06/25/telkomsel-xl-dan-indosat-masuk-zona-merah-frekuensi
GSM CDMA
89%
11%
By early 2014, there are 240 million Indonesian mobile subscribers and has continuous growth throughout the year.
From 2006 to 2010, the annual rate of growth for mobile subscribers is 31.9%.
Source: http://www.tribunnews.com/bisnis/2013/06/25/telkomsel-xl-dan-indosat-masuk-zona-merah-frekuensi
9. Telecom Operators – 2013-2014 (3)
132.7
68.5
59.7
38
13 12.3
24
13.6
8
3.8 6.57.2
4.05 2.6
60.5
37.5
29
13.8
8.5
0.8
Telkomsel XL Indosat 3 Smartfren Esia
Subscribers (in millions)
Smartphone (in millions)
BlackBerry Users (in millions)
Data Users (in millions)
Source: (data for 3, Smartfren, Esia are incomplete)
http://inet.detik.com/read/2014/07/16/081716/2638327/328/berkat-andromax-bisnis-smartfren-moncer
http://tekno.liputan6.com/read/813266/esia-siap-genjot-pengguna-layanan-data
http://www.merdeka.com/teknologi/pengguna-blackberry-di-indonesia-capai-1385-juta-orang.html
http://tekno.liputan6.com/read/2078475/smartfren-andromax-kini-jadi-smartphone-sejuta-umat
http://www.slideshare.net/yogismobiletech/jumlah-pelanggan-selular-kuartal-i-tahun-2014
http://id.techinasia.com/laporan-finansial-operator-gsm-dan-cdma-terbesar-di-indonesia-q1-2014/
10. Telecom Operators – late 2014 (4)
139.3
58.3
54.2
35.4
15
810.4
3 2.6
17.3
8 6
63.5
32 29
Telkomsel XL Indosat
Subscribers (in millions)
Smartphone (in millions)
BlackBerry Users (in millions)
Android (in millions)
Data Users (in millions)
Source:
http://www.indotelko.com/kanal?c=id&it=Indosat-Optimistis-Pelanggannya-tetap-Tumbuh
http://inet.detik.com/read/2014/12/10/195833/2773834/328/dibombardir-android-pengguna-blackberry-
xl-tetap-setia
http://www.tempo.co/read/news/2014/06/06/072583095/Pelanggan-Telkomsel-Android-Lampaui-
Blackberry
http://www.beritasatu.com/iptek/230055-telkomsel-gandeng-17-vendor-smartphone-android.html
11. ARPU (1)
• Initially reduced ARPU was due to
massive price war, initiated by the
government.
• CDMA operators managed to force
GSM operators to reduce their
tariffs.
• Recently people use data-based
IM, VoIP, etc. thus leads to even
less usage of SMS and voice call.
• Tariffs have hit rock-bottom thus
there will not be any price war
anymore.
• Less usage on SMS and voice also
lead to reduced ARPU.
Source:
http://www.ventureconsulting.com/assets/indo-
mobile-Arpu4.pdf
ARPU seems to declining because of multi-sim usage and availability of cheap mobile phones. With cheap mobile
phones, the lower income people can afford to have multiple phones from various operators to benefit from cheap
on-net calls.
12. ARPU (2)
• Voice ARPU will continue to flatten in the medium term.
• SMS ARPU will continue to decrease, because majority of users will be on
smartphones eventually.
• Data ARPU will fall in short term, but will pick up later as users data consumption
increases.
• Continued trend of declining ARPU until 2015 where data users will start to enroll
for bigger data plans due to increased usage of the mobile Internet and
compensate the declining voice and SMS ARPU.
Source:
http://www.ventureconsulting.com/assets/indo-mobile-Arpu4.pdf
14. Mobile Handset (1)
Top Smartphone Mobile Brand in Indonesia Mobile Platform (OS) Market Share (%)
• Samsung
• Smartfren
• BlackBerry
• Lenovo
• Evercoss
• Sony
• Mito
• Apple
• Nokia
• LG
Others: Huawei, OPPO, ZTE,
Xiaomi
Local mobile handset makers are aggressive marketers trying to be the leading brand.
Source:
http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Vol-4-
Issue-3.pdf
http://id.techinasia.com/blackberry-kini-nomor-tiga-di-indonesia-
dikalahkan-bintang-baru-smartfren-andromax/
http://id.techinasia.com/pangsa-pasar-terbesar-android-os-paling-
rentan-grafik/
15. Mobile Handset (2)
Top Local Mobile Brands in Indonesia
• Evercoss
• Smartfren
• Mito
• Advan
Significant local players: Maxtron, S-Nexian, Advan,
Tiphone, Cyrus, IMO, Polytron, Ivo, CSL Blueberry,
Tabulet.
Source: http://www.techinasia.com/evercoss-indonesias-biggest-local-handset-manufacturers/
• Local brands are very aggressive in marketing. Evercoss was the sponsor of the most
watched TV program, X-Factor Indonesia and Indonesian Idol.
• Maxtron, Cyrus, S-Nexian, Tiphone, Polytron can be seen in many billboards in the
country.
• These local brands cooperate with telcos to do data plan bundling.
• Evercoss ships 16 million phones annually and has 40 models in the market.
• Smartfren Andromax phones can only be used for Smartfren network, thus its sales
helps with Smartfren’s user acquisition.
• Baidu Browser is preinstalled in Maxtron (not as default browser) and Andromax (as
default browser) phones, but uninstallable.
17. Native Major Internet Companies
Type Company
E-commerce Lazada/Zalora/Foodpanda/
Lamido
Blibli.com
Group buying Disdus.com
Dealkeren.com
Online Travel Traveloka.com
Tiket.com
Ticketing e-commerce Rajakarcis.com
Matrimony Portals Bridestory.com
Weddingku.com
Online Games GameQQ.net
Kotakgame.com
Online Music Melon.co.id
Langitmusik.com
Online News Detik.com
18. Mobile Internet Overview (1)
No. Mobile Website
1 Google
2 Facebook
3 Blogspot
4 Wordpress
5 Youtube
6 Detik
7 Yahoo
8 Twitter
9 Wikipedia
10 4shared
Data from Opera
Top 10 Mobile Websites in Indonesia
Source:
http://www.techinasia.com/keynote-state-indonesias-mobile-landscape/
19. Mobile Internet Overview (2)
Data from Opera (Jan 2011 & Sep 2011)
Source:
http://www.operasoftware.com/archive/smw/2011/09/
http://www.operasoftware.com/archive/smw/2011/01/
Page-view growth since January 2010: 29.2 %
Unique-user growth since January 2010: 49.2 %
Data transfer growth since January 2010: 55.7 %
Page views per user: 593
Data transferred per user (MB): 6
Data transferred per page view (KB): 10
Top 10 sites in Indonesia (unique users)
facebook.com
google.com
detik.com
youtube.com
twitter.com (6)
wapdam.com (5)
yahoo.com
wikipedia.org
kaskus.us (back on the list)
4shared.com (new)
Top handsets for January 2011
Nokia 5130 XpressMusic
Nokia C3
Nokia 2700c
Nokia E63
Nokia 2330c
Nokia 6300
Nokia N70
Nokia 2730c
Nokia 3120c
Nokia 5310 XpressMu
Page-view growth since September 2010: -4.5 %
Unique-user growth since September 2010: 21 %
Data transfer growth since September 2010: 3.4 %
Page views per user: 528
Data transferred per user (MB): 5
Data transferred per page view (KB): 10
Top 10 sites in Indonesia (unique users)
facebook.com
google.com
youtube.com
detik.com
yahoo.com (6)
wikipedia.org (9)
waptrick.com
4shared.com
my.opera.com (10)
kaskus.us (back on the list)
Top handsets for September 2011
Nokia 5130 XpressMusic
Nokia X2
Nokia C3
Nokia E63
Nokia 2330c
Nokia 6300
Nokia 2700c
Nokia N70
Nokia 2730c
Nokia 3120c
20. Internet Content Regulations
• Legislators passed UU ITE which is supposed to protect people and businesses
from malicious Internet activities (such as DoS, hacking, sniffing, etc.)
• With UU ITE, criminal acts over the Internet can be prosecuted and if
convicted will result in jail time.
• Ministry of ICT deployed TrustPositif initiative to block illegal sites (porn,
gambling, etc.)
• Some sites like Vimeo, which allow nudity video, Imgur, and Reddit are
blocked.
• TrustPositif only blocks (and forces redirect) DNS requests, thus this blocking
method can easily be circumvented as seen in UC Browser.
• Internet users can face libel suits and even criminal prosecution for comments
posted by other users on their websites. In the case of politician Misbakhun,
the Twitter user who accused him of being a corruptor on Twitter got jail time.
Misbakhun was previously convicted but overturned by higher court.
Source:
http://news.okezone.com/read/2014/02/05/339/936399/fitnah-misbakhun-di-twitter-benhan-divonis-6-bulan-penjara
http://www.techinasia.com/online-porn-crackdown-vimeo-reddit-imgur-blocked-indonesia/
21. Mobile E-commerce (1)
• Vserv.mobi states that almost 30% of e-commerce traffic in Asia
Pacific come from smartphones and tablets.
• Indonesian e-commerce website, lojai.com, recorded almost 20%
of their sales come from mobile on May 2014.
• Tokobagus/OLX recorded 800% growth on their Android app in
2013.
• Rakuten managed to grow 438% on mobile during Apr-Dec 2012.
• There are still plenty of BBM Group “online shops” especially for
fashion and apparels, in addition to Instagram and Facebook
“shops” (F-commerce).
Source:
http://inet.detik.com/read/2014/04/22/082250/2561457/319/geliat-e-commerce-lewat-ponsel--tablet
http://lifestyle.bisnis.com/read/20140526/106/230915/transaksi-online-pengguna-mobile-commerce-terus-
meningkat-
http://inet.detik.com/read/2013/03/12/092442/2191985/319/pengguna-aplikasi-android-tokobagus-naik-800
http://tekno.kompas.com/read/2013/02/13/22332752/bisnis.e-commerce.melesat.kencang
23. Mobile Ads Networks (1)
23
• Ads industry estimates in Indonesia annually: (2011) $5 billion, (2012) $7
billion. 20% YoY growth.
• Ads media breakdown: TV accounts for 64% total ads expenses, 33% on
newspaper, and 3% on magazines-tabloids.
• On average, Indonesian users consume 5 hours of media content. Mobile
devices account for 36% of this, 106 minutes. Data from 2012.
• Customer decision influencer: mobile devices (55%), TV (49%), desktop PC
(39%).
• In 2013 according to XL, mobile ads industry in Indonesia is worth $9.5 million.
XL owned 25% of the mobile ads industry, at $2.3 million. 12.5% of XL’s mobile
ads came from LBS ads.
• Mobile ads are expected to account for 5 to 10% of total ads industry in 2015.
• Currently intrusive ads (interstitial and offdeck ads) are the most popular form
of mobile ads in Indonesia and have sparked controversy in the society.
Source:
http://inet.detik.com/read/2012/08/11/100556/1988959/328/3/relakah-ponsel-anda-dibanjiri-sms-iklan
http://inet.detik.com/read/2012/12/06/090313/2110752/398/indonesia-pasar-iklan-mobile-terbesar-ketiga-di-dunia
http://tekno.kompas.com/read/2013/05/03/1538144/3.operator.seluler.bersatu.demi.iklan.mobile
http://inet.detik.com/read/2014/05/20/165432/2587450/328/xl-tak-puas-cuma-kebagian-25-kue-iklan-di-ponsel
http://bisniskeuangan.kompas.com/read/2014/09/11/112456026/Soal.Iklan.Peralihan.Telkomsel.dan.XL.Axiata.Akan.Patuhi.
Aturan
24. Mobile Ads Networks (2)
24
• Global Ads Networks:
• Google AdMob
• Vserv.mobi
• InMobi
• BuzzCity
• LINE
• Adways
• Nexage
• Mobgold
• Komli Mobile
• MobPartner
• Innity
• Appia
• Tapjoy
• Flurry
• Local Ads Networks:
• LBS ad services from telcos
• AdStars
• AdPlus
• Kliksaya
25. Mobile Application Store
25
• Indonesia is a Google Play-dominated market, other 3rd party app stores have
little to no impact in the market
• Oomph (Smartfren App Store, Polytron App Store, & ADVAN App Store)
• NEO Apps World (MiTO phones)
• appmarket.co.id (tiPhone phones)
• Mobogenie (Changyou) – 400K MAU, 20% growth MoM
• Mobo Market (Baidu)
• GudangApp (XL-Huawei)
• TemanDev (Telkomsel)
• Samsung, LG, Huawei, ZTE
• Appota
• AppTOKO
• Archos Appslib
• 1mobile
• Nexian’s S-apps (http://sapps.iguanasms.com/)
• Cyrus (http://www.cyrusaplikasi.com/)
• SpeedUp Studio
Source:
http://tekno.liputan6.com/read/2061048/ekspansi-indonesia-toko-aplikasi-mobogenie-suguhkan-
konten-lokal
26. Mobile Games
26
• Mobile content providers (CP) used to supply MIDP games. There are only a few mobile
CPs left that focus on downloadable mobile content.
• Most games are downloaded through Google Play.
• Popular games:
• LINE Games (Let’s Get Rich, PokoPoko, STAGE, etc.) (rough estimate: $300K per
month on games*)
• King.com (Candy Crush Saga, Farm Heroes Saga, etc.)
• Supercell (Clash of Clans, Hay Day, Boom Beach, etc.)
• Boyaa Texas Poker (last time it generated $120K monthly on Telkomsel alone)
• Coalaa Texas Poker (about half of Boyaa’s monthly revenue on Telkomsel)
• Subway Surfers
• Diner Dash
• Gameloft games
• No local game publishers/developers managed to publish popular mobile games in
Indonesia. Some active ones: Winner, Alegrium, NightSpade, Toge Productions, etc.
• Faunia Paw (developed by Artoncode and published by Lyto Mobi) has 19000 MAU.
*Formula: 170M active/560M registered= 30.4% active user rate, 30M registered ID user*30.4%=9.1M active ID user,
9.1/170=5.4% active ID user as percentage, $95M*20% revenue from outside Japan=$19M revenue outside Japan,
5.4%*$19M=$1M per 3mths revenue from ID, $1M/3 months=$300K monthly revenue from ID.
Source: Google Play & appannie.com
http://www.businessinsider.com/line-is-not-just-about-sticker-revenue-2013-12
http://www.techinasia.com/line-japanese-messaging-app-has-170-million-monthly-active-users/
http://techcrunch.com/2013/05/09/line-reports-q1-2013-earnings-of-58-9m-half-from-game-in-app-purchases-30-from-
stickers-80-from-japan/
https://www.techinasia.com/indonesian-tv-company-move-games-invests-gaming-startup-artoncode/
27. Mobile Entertainment (1)
27
• Music industry has long stopped major marketing campaigns on music due to
deteriorating sales of cassettes/CDs and increasing adoption of MP3 in
phones.
• Music industry has been relatively quiet since the Black October incident in
Indonesia.
• The music industry is hit so bad, that it caused Aquarius (one of the oldest
music labels in Indonesia) had to close its long standing music stores in
Jakarta.
• Disc Tarra also downsized their shops at shopping malls. Disc Tarra owns the
largest physical music distribution chain in Indonesia.
• Various local music apps have struggled to bring profitable business,
including industry heavyweights like Telkom’s MelOn and Telkomsel’s
Langitmusik. MusikLegal (by GenID) also failed to grow the market, despite
GenID being the official digital repository for most music labels in Indonesia.
• Smartfren claims that Indonesian digital music industry is worth $60 million
for the last 12 months (2014).
Source:
http://inet.detik.com/read/2014/06/20/184601/2614723/328/bisnis-musik-digital-di-indonesia-tembus-rp-720-miliar
http://inet.detik.com/read/2014/06/28/121844/2621992/328/1/andromax-semakin-kaya-konten-cepat--aman
http://celebrity.okezone.com/read/2013/12/31/386/920058/industri-musik-indonesia-makin-terpuruk
28. Mobile Entertainment (2)
28
• Smartfren preloads Gudang Musik into Smartfren Andromax phones,
in cooperation with MelOn. Gudang Musik offers 1 million songs from
87 music labels, 8 of them are global labels.
• Telkom’s MelOn finally made annual net profit of $400K in 2014, after
years of losses. MelOn made $600K net loss the year before.
• In addition to the telcos’ music businesses, currently Apple’s iTunes
contributes to digital income of the music label companies.
• Preloaded music stores on local Android phones have limited success.
• Most radio stations have online streaming these days to appeal to
broader audience, because radio stations operate locally.
• Malaysia contributes to sales of original CDs of Indonesian music.
• Nagaswara, one of Indonesia’s top music label with hundreds of
artists under their management, earns $100K monthly from Malaysia.
• Malaysians also buy Indonesian music through iTunes due to better
penetration of credit cards in Malaysia.
Source:
http://inet.detik.com/read/2014/08/02/120430/2651528/328/telkom-akhirnya-cicipi-manisnya-melon
http://celebrity.okezone.com/read/2013/08/04/386/847524/malaysia-penyelamat-musik-indonesia/large
29. Other Commonly Preloaded Apps
29
• Baidu Browser
• DU Battery Saver
• DU Speed Booster
• NQ Mobile Security
• Opera Mini
• BBM
• Facebook
• Twitter
31. Mobile Internet
Indonesia’s data plan is now one of the cheapest in the world. Thanks to the government-backed efforts to force
operators to reduce their tariffs and massive success of BlackBerry in 2008-2012.
32. Mobile Internet Growth (1)
• 62% of Internet users access through mobile, and less than 10% of them have Internet access
at home.
• 92% of Internet users in Indonesia own a Facebook account.
• Almost 90% of the Indonesian Facebook users access it through mobile.
• Aside from TV, Internet has become the main source of information, ahead of newspapers.
60% of Internet users already rely on the Internet to find information.
• According to InMobi, Indonesia made 200 billion mobile ads impression in 2012, 2nd largest
market after US for mobile ads.
• BuzzCity, a global mobile ads agency, records significant increase in ad impressions in
Indonesia for 2014.
Source:
http://id.techinasia.com/laporan-mayoritas-masyarakat-indonesia-akses-internet-lewat-perangkat-mobile-slideshow/
http://tekno.kompas.com/read/2014/10/12/09393227/Pagi.Ini.Mark.Zuckerberg.Kunjungi.borobudur
8,203,950,488
9,404,850,579
16,322,888,551
Q1 2013 Q2 2013 Q1 2014
Indonesia Ad Impressions (BuzzCity)
Source: buzzcity.com
51.6%
71% 63%
48.4%
29% 37%
Indonesia
Internet Users
Indonesia
Mobile Users
SEA Average
Mobile Users
Female
Male
33. Mobile Internet Growth (2)
• Instant messaging is the primary method of communication for mobile phone users. 90% of
them are using IM everyday and of which 60% use IM multiple times daily.
• On average, there are 4.2 IM applications installed on the mobile phone users’ device, with
WhatsApp, BlackBerry Messenger (BBM), and LINE are the top 3 IM installed. In September
2014, LINE reported to have 30 million users from Indonesia.
• E-commerce users prefer to shop online through conventional ecommerce sites (20%), social
media (26%), IM group like BBM Group (27%), and forum and classifieds like Kaskus and OLX
(27%).
Source:
http://id.techinasia.com/laporan-mayoritas-masyarakat-indonesia-akses-internet-lewat-perangkat-mobile-slideshow/
http://id.techinasia.com/tingkah-laku-pengguna-internet-indonesia/
http://www.techinasia.com/line-releases-regional-breakdowns-for-its-490m-registered-users/
34. Mobile Internet Demographics and Trends
Mobile Internet users demographics What do people do on mobile Internet?
21% 20.80%
32%
11.60%
33%
26%
14%
41.60%
Mobile Users Avg. Internet Users Avg.
> 35
25-35
18-24
< 18
Source: APJII, Profile Internet Indonesia, Desember 2012
35. Mobile Internet Revenue Model
What does revenue come from?
2B
2C
Game
Music
Download
…
VAS
Advertisement
Revenue share/commission
Traffic/user exchange
…
36. Mobile Internet Payment Options
How do users pay for mobile ecommerce in Indonesia?
PSP Service Description info:
Coda Payments Coda Payments is one of the earlier PSP that provides carrier billing with AXIS. Indonesia is a
predominantly prepaid market, carrier billing can be considered as airtime/balance deduction. AXIS users
can easily key in their AXIS mobile phone no into at merchants cooperating with Coda and it will send an
SMS asking to confirm. Upon confirmation, the user’s airtime balance will be deducted and payment is
completed.
Mimopay Mimopay is the pioneer of accepting 3rd party payments using telco’s prepaid card (Smartfren’s).
Mimopay works with XL and Telkomsel for carrier billing. Similar to Coda, Mimopay also require users to
key in their mobile phone no to confirm via SMS. For Smartfren prepaid reload cards, users can just key in
the secret code into the merchants’ website to claim the credits. Mimopay is the first PSP in Indonesia
that deploys its own Android SDK to assist apps merchants in adopting Mimopay’s various channels.
Mandiri e-cash Mandiri e-cash is the latest product of Mandiri, the largest bank in Indonesia. Mandiri e-cash has
UMB/USSD access menu on every telco (*141*6#) or an app for Android/iOS users. Mandiri e-cash
enables people with no bank account to easily own a Mandiri e-cash account by using their mobile phone
no as their account no. This is a common product for banks to have because of the huge amount of
unbanked people in Indonesia.
BCA Klikpay BCA Klikpay is BCA’s answer to PayPal. BCA is the largest consumer bank in Indonesia, it has the largest no
of ATMs and EDCs in the country. BCA Klikpay allows users to deduct their bank account balance directly.
Most people own a BCA account in major cities across Indonesia, so this is a very convenient payment
method.
Doku/Veritrans/
E2Pay/Indopay/
Finpay/IPayMu/
IPay88
Doku and IPayMu aim to be Indonesia’s PayPal. While Veritrans, E2Pay, Indopay, Finpay, and IPay88 are
credit cards payment processor. Doku has its own wallet and has the widest coverage of merchants. Major
merchants utilize Doku Wallet and Doku as their credit cards payment processor.
38. Venture Capitals in Indonesia’s Internet startups
Several other major VCs are playing the space as well – Mountain SEA Ventures, Ideosource, Grupara,
Fenox Venture Capital, IMJ Investment Partners.
VC
Target
Fieldo
Portfolio
Rebright Partners
Internet,
Consumer
Qraved, iMoney, IndoTrading, Adskom
CyberAgent Ventures
Internet,
Media
Coda Payments, Bilna, TouchTen, VIP Plaza, Tokopedia
East Ventures
Internet,
Media,
Consumer
SCOOP, UrbanIndo, RedMart, Tokopedia, Bilna
GREE Ventures
Internet,
Consumer
Bukalapak, Berrybenka, UrbanIndo, Luxola, PriceArea.
Ideosource
Internet,
Consumer
Kark, Pasar Minggu, Saqina, Ever, Gimmie, Kelir TV,
TouchTen
500 Startups
Internet,
Consumer
Qraved, Bukalapak
Source: http://www.techinasia.com/10-of-indonesia-most-active-venture-capital-firms/
Major Venture Capital in Indonesian Internet industry
Editor's Notes
Smartfren received 30MHz frequency allocation in the 2.3GHz band as a compensation by the government because they are forced to stop using PCS 1900, due to interference with other UMTS 2100/3G operators, by end of 2017.