Many people struggle with the ROI of social media. How do you determine what to invest and what to expect? Find out how to track the metrics of social media, set expectations, and make goals to make sure social media is the right investment for your company.

1. Presents:
Finding the ROI in Social
Media
Andrea Vahl – Social Media Expert
Front Range B2B
Members
Event
Sponsors

2. FrontRange B2B
Presenter: Andrea Vahl

3. About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner for 2 years
• Grandma Mary

5. Social Media
Sales
Black Hole
Image Inspiration: Nicole Kelly, author of
How to Measure Social Media

6. Tracking Sales
• Have a coupon code that you use just on one social
platform.
• Send traffic from social sites to one web signup page and
watch the optins to your offer.
• Have a different e-mail list for people who sign up to your
freebie offer from social sites.
• Ask people when they make a purchase how they found
you.
• Have Google Analytics track your traffic from entry to
purchase.

7. Google Goals

9. Google Analytics – Assisted
Conversions

10. Google URL Builder

11. It’s About the Connections

12. Social Media = Farming

13. Offer Freebies and Let E-mail Do Your
Selling
• Drive social traffic to your e-mail optin
– Free giveaway
– Newsletter Signup
– Coupon
– Contest
– Webinar
• Social will change – Email is yours!

14. Setting Goals
• S.M.A.R.T.
– Specific
– Measureable
– Attainable
– Realistic
– Timely

15. Set Goals That Make Sense
• Overall growth is still good = awareness
• Traffic
• Subscribers
• Sales
Best Goal

16. Defining Success for You
• Not all about followers/fans
• Put metrics in place
• Lay out goals

17. What IS realistic?
• Look at your history
• Look at competitors
• Look at Industry Reports/Averages

18. Industry Reports
• SocialBakers
• Social Media Examiner
• AgoraPulse – Facebook Page
Barometer
• comScore
• Content Marketing Institute

22. Compare Your Stats

23. Free Measurement tools
• Excel
• Google Analytics
• Facebook Insights
• SumAll
• Twitonomy

24. Low Cost Measurement Tools
• CrowdBooster - $7/month
• Sprout Social - $39/month
• AgoraPulse (Facebook) - $29/month

25. More Expensive Measurement Tools
• SimplyMeasured - $500/month
• Socialbakers - $50 – $400/month
• Quintly -$69 - $199/month

26. Crowdbooster

29. AgoraPulse

30. Twitonomy – Influencers and RTs

31. LinkedIn Stats

32. Google.com/Analytics

33. Laying out your Activity

34. Chunk it down

35. Editorial Calendar

36. Making Projections

37. Measuring Success

38. Review

39. Facebook Ad Conversion Tracking

40. Conversion Tracking
• One per ad
• Only external
websites
• Now on
Promoted Posts

41. Setting Yourself up for Success
• Keep your Goals in front of you
• Chunk it down
• Schedule your activity
• Track your progress
• Be kind to yourself
• Have fun!

42. Thank you! Connect with me
www.AndreaVahl.com
www.facebook.com/andreavahl
www.fb.com/GrandmaMaryShow
Download my free Quick Start
Guide to Social Media
One-on-One Consulting