Today, consumers expect retailers to engage and interact with them in the ways that best cater to their habits. Guy Courtin, Vice President and Principal Analyst at Constellation Research, has made his career defining a holistic view of B2B and B2C supply chain of goods and services. This session focuses on the touchpoints between the consumer, whether it's the individual at the B2C level or entities at the B2B level, and the commerce supply chain. As shoppers become more accustomed to multi-channel delivery, he predicts that the distinction between ”omnichannel commerce” and just plain ”commerce” will slowly erode. Hear Guy speak about the future of supply chain plannning in B2B and B2C companies, and how technology can assist in making this digital distruption a reality.
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The shifting digital sands
Guy F. Courtin
Vice President & Principal Analyst
March 2016
Consumer empowerment, digital disruption and
your supply chain.
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Digital creates winner takes it all
Overall Market Share Percentage of Profits
Leaders
Rest
Leaders
Rest
69.8% 77.1%
Being in the game early is even more critical
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Perfect storm for the consumer
Consumers have a voice – social
Consumers have reach – mobile
Consumers have choice – internet
Consumers have expectation – Amazon
No distinction between B2B and B2C
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Major digital drivers
90% of data
created in last
2 years 2014,
1 year 2015,
1 sec 2020
80 Billion
sensors in
“things” by
2020
100M viral
connections
per minute by
2020
7.22b mobile
devices and
7.2 people
globally
24. Can your supply chain support a customer segment of one or
mass personalization at scale?
26. Digital disruption is more than just a
technology shift, it’s new business models built
on data
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Tech convergence powers digital disruption
Mobile Social Cloud Big Data IoT 3D Printing Robotics
Design Thinking Inspired User Experience
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Discuss the impact on supply chains
Slide to discuss how the acceleration of changes due to digital
coupled with growing consumer has forced supply chains to
become even more nimble
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How fast can you adapt?
• Your plans will be wrong…
• How fast can you identify a divergence from your plan?
• How rapidly can you identify a solution?
• How quickly can you implement this solution?
• How quickly can you readjust your plan?
33. We are ALL Comapeting For Experiences And
Outcomes
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Why we need to care about digital
• Consumer continue to grow in expectations…and power
• These expectations are flowing through the entire supply chain
• Every player in the supply chain has a new challenges…and opportunities
• Data is the new oil – but can you convert it to fuel – how well do you leverage
to stay on course?
We are all data and analytics companies…what business models will that offer
your business?
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Thank you
Guy F. Courtin
guy@constellationr.com
@gcourtin
M: 617.834.5022
JOIN ME IN THE CONSTELLATION
EXECUTIVE NETWORK
http://info.constellationr.com/cen
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Perfect storm for IoT
noun
noun: perfect storm; plural noun: perfect storm
a particularly violent storm arising from a rare
combination of adverse meteorological factors.
Can you imagine three years ago?
Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone
52% of the Fortune 500 firms since 2000 are gone
88% since inception via AEI
2010 – Blackberry’s had a 45% market share vs Apples’ 25% vs Microsoft’s 15% vs Android’s 7% vs Palm’s 5.7%
This is a seemingly innocent question. But to truly answer this question, you have to Imagine what’s happened in the past 24 months. Raise your hands if you felt in control or any semblance of control over your profits, revenues, idea creation, new products were introduced, collaboration points, your community, or customer experience? Were you able to effect and affect change? Did you have the right tools to create the conditions to manage the change ahead?
Now put yourselves in the mindset of an enterprise or brand. How can you improve your business outcomes?
Why do I ask this? Well customers no longer buy technologies. They no longer buy software. They are buying outcomes from you. That’s what they want. Peace of mind outcomes.
Putting in another way, in 1958 if you were in the S&P 500 you could get an AARP card…today in the United States you’ve been allowed to drive for 2 years, can finally vote but are still three years away from buying yourself a drink at the bar…
Not only is digital impacting your business…but the usual supply chain issues remain…let’s discuss these.
Basic truths about your supply chain
Natural disasters will always occur
Macro economic impacts
Human issues
Suppliers going out of business
But the biggest disruptor to your supply chain – the empowerment of the consumer