Gamification in HR for Talent Development
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This document discusses gamification in HR and talent development. It defines gamification as applying game mechanics and psychology to non-game situations. It provides examples of how companies have implemented gamification for employer branding, recruitment, training, and career progression. Research shows gamification can increase employee engagement, brand loyalty, awareness, and motivation. The document concludes by offering resources for designing gamified HR processes and encourages keeping in touch via the author's blog and online courses.
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Gamification in HR for Talent Development
- 1. Gamification in HR New thinking for talent development and engagement An Coppens Chief Game Changer Gamification Nation
- 2. What is gamification? Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
- 4. Why now? Source: Gallup
- 6. What have companies implemented so far?
- 7. Employer branding: Maersk http://youtu.be/0PCouoRALJE
- 8. Employer branding: BNP Paribas
- 11. Training
- 16. The results so far According to M2Research, gamification helps companies to: Increase user engagement (47%) Increase brand loyalty (22%) Increase brand awareness (15%) Improve motivation (9%) Employee training (7%)
- 17. How do you start? Workshop this afternoon 1. Set clear business objectives 2. Observe your players and what motivates them 3. Design your gamification actions according to their motivation 4. Encourage behaviour you would like to see more of 5. Test, evaluate and iterate
- 18. Useful resources www.gamification.co www.enterprise-gamification.com Octalysis: www.yukaichou.com Wiki on gamification: www.gamification.org Courses: Coursera, Udemy, iVersity My blog and online courses: www.gamificationnation.com
- 19. Thank you for playing Have fun designing your gamified HR processes Keep in touch via @GamificationNat www.gamificationnation.com
Editor's Notes
- Contres add: http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf
- Quest for Oil – launch of the game at the same time as a social media campaign Social media campaign of life on a rig Why they found this necessary? In the oil industry it is hard to attract talent, money is what other companies use, but they wanted to stand out for their innovation
- BNP Paribas Ace Manager – international online competition for university students Purpose: educate students outside France about the bank 70% of their workforce is abroad. Short period to play April/May
- http://youtu.be/W0l-LUN5zb0 (play without sounds) Multipoly – online campaign to attract graduates from non-traditional backgrounds to pwc Facebook based and targeted, invited to come an try out a role at pwc, take online challenges, receive coaching, do assignments
- Hackatons have been used in the IT industry for some time Typically on campus, looking to solve a difficult issue in a team over a set space of time Can include Quests Observe students and their skills in real life scenario’s