SWOT analysis of hbl bank

2. Presentation On HBL

3. Introduction to Bank:
Habib Bank Limited commonly referred to as "HBL"
and headquartered in Habib Bank
Plaza, Karachi, Pakistan, is the largest bank in
Pakistan.
The bank has a network of over 1500 branches and
over 1300 ATM(S) in Pakistan and 55 branches
worldwide.
HBL has the largest domestic branch network with
1,400 branches and is present in 25 countries
across five continents.

4. History of Bank
HBL was recognized in 1941 in Mumbai (India) by
Mr. Ismail Habib. It was the first bank founded by a
Muslim family in India. In the beginning the number
of its branches was 12.
HBL established operations in Pakistan in 1947 and
moved its head office to Karachi.
First international branch was established in
Colombo, Sri Lanka in 1951

5. “Enabling people to advance with confidence
and success”

6. “To make our customers prosper, our staff excel
and create value for shareholders”

7. Objectives of the HBL
• To provide best services to its customers.
• To provide the facility of micro financing.
• To provide the facility of corporate financing.
• To strengthen the economy of Pakistan.
• To maximize the profit of the bank.
• To recover the bad debts.

8. Organizational chat:

9. Departments of HBL
• Human Resource Department
• Functional Department
• MDI Department
• Overseas Operation Department
• Pak Account Department
• Foreign Exchange Department
• Audit Department

10. SWOT Analysis

11. STRENGHTS
• NAME STRENTH (good will)
• WIDE RANGE OF SERVICES
• ATM FACILITY
• BANK FOR ALL

12. WEAKNESSES
• LESS TRAINED STAFF
• ONLINE BANKING
• MASTER CARD
• WIDE AREA TO HANDLE
• LIMITED PERSONAL LOAN
• ADVERTISING CAMPAIGNS
• LACK OF INFORMATION TECHNOLOGY
• OVERLOAD WORKING ENVIRONMENT

13. OPPORTUNITIES
• COST REDUCTION
• MASTER CARDS
• IMPROVED PROMOTIONAL TECHNIQUES
• COOPERATION WITH OTHER BANKS

14. THREATS
• DE - MOTIVED EMPLOYEES
• REDUCED AREA NETWORK/BANKING

15. NUMBER OF COMPETITORS
• Soneri Bank
• City Bank
• National Bank of Pakistan.
• Allied Bank limited
• United Bank Limited.
• Askari Commercial Bank Limited

16. Human Resource Department of HBL
• The HRM department plays an important role in value of
HBL. HBL has very active and one of the best HR department
in Pakistan as well as worldwide.

17. Functions of Human Resource Department HBL
• Analyse work and planning for people.
• Recruitment
• Staffing
• Work place training
• Performance management
• Managing careers
• Pay& incentive system
• Employee benefit plans
• Maintain relation with unions
• Employee assistant programmer

18. Human Resource Process:
• Recruitment and Selection
• Training and Development
• Performance Management and Appraisals
• Compensation
• Employee relations

19. Recruitment and Selection
The recruitment and selection process starts
with employment planning. This process
includes deciding what positions the firm will
have to fill, and how to fill them

20. Recruitment Strategies:
• HBL uses the Suitability or Right person
approach for its recruitment or selection
processes
• They focus on job descriptions first create it
according to the job specification.
• In Suitability method it always relies on the
job requirements which may include
experience special skills and expertise etc

21. Recruitment and Selection Process
• Interview
• Testing
• Training and Development
• Performance Management and Appraisal
• Reward Management
• Employee Relations

22. Employment Selection Process

23. 1. Initial Screening
2. Application Blank
3. Pre-employment test
 General Intelligence Test
 Aptitude Tests
 Personality and Interest Test
 Achievement Test
 Honesty Test

24. 4. Interview
 Structured Interview
 Unstructured Interview
 Mixed Interview
5. Backgrounds Checks
6. Conditional Job Offer
7. Medical Exam/Drug Test
8. Final Selection Decision

25. Training and Development:
On the job Training :
Coaching
Job Rotation
Action Learning
Off the job Training:
Outside seminars
Training programs

26. Performance Management and
Appraisals
• In HBL Line Management appraisal system use,in which
there is a scale that lists a number of traits and a range of
performance for each employee.
KPI (Key Performance Indicator) in which manager is
rated the employee by identifying the score that best describes
his/her level of performance for each trait in which HBL measured
the characteristics.

27. Reward Management
• Compensation
 Fixed level of pay with reward linked to
performance
Promotion
 Cash Award
 Bonuses Increment

28. HBL culture
• Innovative Culture:
HBL promotes the new ideas and appreciate its employees for
giving new and innovative ideas. That helps the employees in
achieving their goals and, they will try to show their best at job
• Customer Responsive Culture:
The employees of the HBL are continues in their desire to please
the customers and provide good service to their customers and
satisfy the needs of customers.

29. HBL Working Environment:
• Well trained labor force
• Quality products and services
• Complete Customer satisfaction
• Effective recruitment and selection methods
• Effective inbound and outbound logistics

30. Organizational Career Management
An opening with a good company was considered a life time
achievement; thereafter it was simply a matter of time,
performance and politically positioning oneself to be at the
right place at right time Bank can certainly improve the
quality of its human resource by giving proper training to
them regarding technology, customer services and other
related aspects of the Bank.

31. Conclusion
• Habib Bank Limited (HBL) is the one of the largest bank in
Pakistan A huge network, largest number of branches, it is very
difficult to control, organize and keep the institute on a
progressive way
• The role of HRM is just like a hub to manage its human capital in
order to meet the organizational goals and objectives.
• And the growth and development should be the result of both
the bank and employee’s responsibility