Discover how to use storytelling to make your brand stand out from the rest of the companies in your niche. Read more here: http://amzn.to/1Y3Io4D

1. Basics for Beginners

2. Introduction
• Storytelling is one of the newest but most
effective ways to market your business.
• Storytelling can set you apart from your
competition, even in a saturated market.
• It can also help you build relationships with
your prospective customers, answering the
question of why they should do business
with YOU.
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3. 1: Who Are You and Why Are
You in Business?
• Your story will be similar to
your mission statement.
• Why did you start your
business?
• In what way will the world
be a better place thanks to
your products, services, or
the work you do to help
people in your niche? 3
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4. 2: Sharing Your Story
• Your story can be your
personal history and
struggles.
• It could be a person who
inspired you.
• It could be your skills or
professional qualifications
that make you worth paying
attention to.
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5. 3: Attracting Your Ideal Client
in Your Niche
• You first need to know your niche.
• What are the ‘pain points’ of a complete
beginner to the niche.
• What can help them get the most out of
this niche?
• What are the sticking points for an
intermediate in your niche?
• What kinds of insider secrets can you give
your audience that will make their lives
easier?
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6. 4: Your Unique Selling Point
• Your Unique Selling Proposition, or Unique
Selling Point, your USP, answers the question,
“Why should I do business with YOU when I
have so many other options in this niche?”
• The answer should always be because none of
those other experts are you. And none of the
other products are yours.
• Include this in your storytelling and see what
a difference it can make to your sales.
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7. 5: Crafting Your Offers Cleverly
• Know your niche
• Don’t just guess what they want-ask through
surveys
• Tap into their needs and desires
• Connect with their aspirations
• For example, why do people choose ‘green’
products?
• They buy them to fulfill a practical need, but
what else is going on that is motivating them
to buy?
• Tap into their motivations and you will be like
a mind-reading marketer.
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8. 6: Rings of Truth with Calls to
Action
• Be sure to collect:
Reviews
Endorsements
Testimonials
• They all carry a ring of truth to them.
• Ask for the action you wish them to take:
Buy now
Read more
Subscribe
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9. 7: Continuing to Share Your
Story Authentically
• There are many ways to keep connecting with
your niche and sharing your story. Just be
sure the story is a consistent one in line with
your personality and products. Try connecting
via:
• blog posts
• YouTube channel
• Facebook page
• Twitter tweets
• Your email marketing
and more
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10. 8: Competitors, Connections,
Collaboration and Colleagues
• Every business is as unique as every
business owner.
• Don’t just see everyone in your niche as
your competition, but also as someone you
could potential connect with, to become
collaborators or even colleagues
• If you’re just starting, working with others
who have similar products can be a lot
easier than creating everything yourself
from scratch.
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11. 9: Your Ongoing Story and
Vision
• Set your goals for each fiscal quarter and
check your progress towards each
• Plan your product line to help achieve
those goals
• Add functionality to your site or blog to
keep visitors coming back for more
• Share your vision at the site, in social
media, and your email marketing
• Then you will see how many share it too
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12. Conclusion
• Telling your own unique story in business may
seem as if it is not going to garner huge
amounts of sales. However, in a world full of
corporate messaging, it can really make your
business stand out.
• You will be perceived as a real person with
certain values that others in your niche share.
• Marketing will automatically become easier,
your funnel will fill itself, and sales will be
painless.
• To your success! 12
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13. For more information, visit:
• http://eternalspiralbooks.com/how-to-use-
storytelling-to-build-your-brand/
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14. Credits
• Thank you to Joan Mullally and Thomas
Michaels for this presentation and the
content in it.
• To see their latest titles, visit:
http://amzn.to/1U4bFJJ
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