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 There are seven words in seven C’s and 
each of them start with a alphabetic “C” , 
there for its called seven C’s.. 
 Seven C’s makes the communication 
effective and understood . 
 The Seven Cs should be used in both 
written and oral communication.
1. Completeness 
2. Conciseness 
3. Consideration 
4. Concreteness 
5. Clarity 
6. Courtesy 
7. Correctness
To complete your information.. 
For the completeness you have to follow the 
following rules… 
1. Provide all necessary information . 
2. Answer all questions asked. 
3. Give some extra information.
1. Provide all necessary information. 
Answer all five questions . 
Give answers all the ( W) Questions which are 
related to the topic.. 
 What 
 When 
 How happened? 
 Where 
 Why
Give some extra information. 
A. Give some extra information which 
are not related with your concern 
topic.. 
B. If you need to put extra information 
you can put in it while if you do not 
need so do not put in it……….
Stating a few words to share a huge 
comprehensive meaning. 
Stating a few words to share a huge 
comprehensive meaning. 
To convey your message in the few west 
words possible words.. 
In conciseness we short our message with 
weightily words… 
We use single or simple words instead of 
difficult words.. 
Avoid words repetition.. 
1) To convey your message in the few west 
words possible words.. 
2) In conciseness we do short our messages 
with weightily words… 
3) We use single or simple words instead of 
difficult words.. 
4) Avoid words repetition..
5) Avoid buzzing words.. 
6) Stick to the point.. 
7) No extra Detail if possible.. 
8) Include only relevant information 
9) Eliminate wordy expression 
Examples.. 
1) In this time ____________ Now 
2) Once upon a time _______ Past 
Use pronouns instead of nouns, 
Examples: he , she . It . They , we , you etc...
Preparing the massage according the mind 
of the receiver. 
A good communicator always tries to 
inculcate the idea as others want or wish to 
get the message 
Always use “you” attitude instead of “ I ” and 
“We”.. 
 I am delighted to inform you We will deliver 
the generator . 
 You are selected as our vendor You will 
receive it in your company premises
Do not you “You” attitude in negative sense. 
Name the third person while indication. 
For examples: If you are beaten, whom would you 
ask for? 
 SAY------------ If you someone is beaten, who he or 
she would ask for?
Means that a massage is specific, definite and 
exactly related to the point. 
If a massage lacks these qualities , it will be 
vague and general. 
To achieve concreteness, denotative words will 
be used instead of connotative words. 
 Denotative words : Which gives the same 
exactly meaning of the word. 
 Connotative words: Give further meaning. 
Use direct Sentences instead of indirect 
sentences.
A. Means conveying the message clearly so that the 
receiver will understand what you are trying to 
convey. 
B. So choose precise, concrete and familiar words. 
C. Clarity is achieved if you use familiar and 
conversational words. 
D. Use simple and short words. 
E. Use conversational and easy words.. 
F. Not.. You have to follow the exactely conversation..
Choose Simple, Concise and conversational words. 
Simple words 
Instead of these Choose these words 
1. A substantial segment Many people 
2. Of the population 
3. Affords an opportunity Allows 
4. Approximately About 
5. Are fully cognizant of Know
Concise words 
Instead of these Choose these 
words 
 Arrived at the conclusion Concluded 
 At a later date Later 
 At the present time Now 
 Due to the fact Because
Conversational words 
Instead of these Choose these words 
1) Acknowledge receipt of Thank you 
2) At the earliest possible date as soon as 
you can 
3) as per our conversation as we discussed
Choose nondiscriminatory expressions: 
Courtesy also requires use of nondiscriminatory ‘ 
expressions that refer to any particular , gender , 
race , ethnic, origin, etc. 
Do not use Particularize bad words..
Instead of these Choose these 
words 
 Businessman Businessperson 
 Chairman chairperson 
 Manpower worker 
 Newsman Newscaster, 
journalist 
 Salesman salesperson, 
agent
The correctness principles is more than proper 
grammar, punctuation and spelling. 
Mistakes are never intentional , however they can 
spoil our image 
Errors in the massages fall in the following 
categories. 
 Mistakes in names, figures, facts and words 
 Mistakes in Punctuation and capitalization 
 Mistakes in the level of language
The 7 C’s
The 7 C’s
The 7 C’s

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The 7 C’s

  • 1.
  • 2.  There are seven words in seven C’s and each of them start with a alphabetic “C” , there for its called seven C’s..  Seven C’s makes the communication effective and understood .  The Seven Cs should be used in both written and oral communication.
  • 3. 1. Completeness 2. Conciseness 3. Consideration 4. Concreteness 5. Clarity 6. Courtesy 7. Correctness
  • 4. To complete your information.. For the completeness you have to follow the following rules… 1. Provide all necessary information . 2. Answer all questions asked. 3. Give some extra information.
  • 5. 1. Provide all necessary information. Answer all five questions . Give answers all the ( W) Questions which are related to the topic..  What  When  How happened?  Where  Why
  • 6. Give some extra information. A. Give some extra information which are not related with your concern topic.. B. If you need to put extra information you can put in it while if you do not need so do not put in it……….
  • 7. Stating a few words to share a huge comprehensive meaning. Stating a few words to share a huge comprehensive meaning. To convey your message in the few west words possible words.. In conciseness we short our message with weightily words… We use single or simple words instead of difficult words.. Avoid words repetition.. 1) To convey your message in the few west words possible words.. 2) In conciseness we do short our messages with weightily words… 3) We use single or simple words instead of difficult words.. 4) Avoid words repetition..
  • 8. 5) Avoid buzzing words.. 6) Stick to the point.. 7) No extra Detail if possible.. 8) Include only relevant information 9) Eliminate wordy expression Examples.. 1) In this time ____________ Now 2) Once upon a time _______ Past Use pronouns instead of nouns, Examples: he , she . It . They , we , you etc...
  • 9. Preparing the massage according the mind of the receiver. A good communicator always tries to inculcate the idea as others want or wish to get the message Always use “you” attitude instead of “ I ” and “We”..  I am delighted to inform you We will deliver the generator .  You are selected as our vendor You will receive it in your company premises
  • 10. Do not you “You” attitude in negative sense. Name the third person while indication. For examples: If you are beaten, whom would you ask for?  SAY------------ If you someone is beaten, who he or she would ask for?
  • 11. Means that a massage is specific, definite and exactly related to the point. If a massage lacks these qualities , it will be vague and general. To achieve concreteness, denotative words will be used instead of connotative words.  Denotative words : Which gives the same exactly meaning of the word.  Connotative words: Give further meaning. Use direct Sentences instead of indirect sentences.
  • 12. A. Means conveying the message clearly so that the receiver will understand what you are trying to convey. B. So choose precise, concrete and familiar words. C. Clarity is achieved if you use familiar and conversational words. D. Use simple and short words. E. Use conversational and easy words.. F. Not.. You have to follow the exactely conversation..
  • 13. Choose Simple, Concise and conversational words. Simple words Instead of these Choose these words 1. A substantial segment Many people 2. Of the population 3. Affords an opportunity Allows 4. Approximately About 5. Are fully cognizant of Know
  • 14. Concise words Instead of these Choose these words  Arrived at the conclusion Concluded  At a later date Later  At the present time Now  Due to the fact Because
  • 15. Conversational words Instead of these Choose these words 1) Acknowledge receipt of Thank you 2) At the earliest possible date as soon as you can 3) as per our conversation as we discussed
  • 16. Choose nondiscriminatory expressions: Courtesy also requires use of nondiscriminatory ‘ expressions that refer to any particular , gender , race , ethnic, origin, etc. Do not use Particularize bad words..
  • 17. Instead of these Choose these words  Businessman Businessperson  Chairman chairperson  Manpower worker  Newsman Newscaster, journalist  Salesman salesperson, agent
  • 18. The correctness principles is more than proper grammar, punctuation and spelling. Mistakes are never intentional , however they can spoil our image Errors in the massages fall in the following categories.  Mistakes in names, figures, facts and words  Mistakes in Punctuation and capitalization  Mistakes in the level of language