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BOOSTING PORTUGAL’s BRAND
     THROUGH TALENT
WHO
 IS
THIS
GUY?
1972
1985
UNHAPPY CORPORATE CAREER




      
MILLION DOLLAR
   QUESTION
WAKE UP!
TAKE CONTROL!
ENTREPRENEURSHIP
TALENT INDUSTRY




COMPANIES VS. TALENTS
TALENT INDUSTRY




SCARCITY ≠ INEFFICIENCY
CAREER..YOUR GRANPA DIDNT
         HAVE ONE
ZAPPING - HOMO ZAPIENS
HUMAN EVOLUTION..
MONEY   HAPPINESS
IT’S SIMPLE


   SELF        BETTER
KNOWLEDGE     CHOICES




HAPPINESS   RECOGNITION
INDIVIDUAL      CORPORATE
             =
 HAPPINESS     PRODUCTIVITY
EXPERIENCE
    ≠
  TALENT
HE WAS 8!
HE WAS
BRILLIANT!
KJELL’S: DEFINITION OF TALENT:
          KNOW HOW
          KNOW WHO
            CAN DO
TALENT
COMMON DENOMINATOR




       T
GIVE BACK!
STAR TRACKING:
PRIVATE INITIATIVE
IDENTIFY GLOBAL
PORTUGUESE TALENT
STIMULATE NETWORKING
CREATE VALUE
DEVELOP PORTUGAL’S
BRAND
COLLABRATION
STAR TRACKING EM
NUMEROS:
37,000 KMS
5 CITIES IN 5 MONTHS
20 SPEAKERS
> 51,500 VISITA SITE (5M)
                                    1800 PARTICIPANTS
200,000 PESSOAS
                                    11,800 VIDEO VIEWS
                            >165 ARTICLES (TV & PRESS)
                                BUDGET: 165,000 EUROS
CARRY ON!
>30.000
   TALENTS

  Aged 25-40

    132
  COUNTRIES

PROFILE VIEWS
  2.908.673

MESSAGES SENT
   474.756

CONVERSATIONS
  People: 5.720
  Topics: 9.573
 Posts: 122.844
Readers: 14.989

   GROUPS
    1237
39
40
IDENTIFY
    TRAIN
     PLAN
    COACH
  PROMOTE
   FINANCE

 PORTUGAL’S
GLOBAL TALENT
BLEND




  T
COMMUNITY IDEAS
EACH PERSON AN
 AMBASSADOR
EACH MEMBER FINANCES
HARDLY BUT SURELY
THANKS

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Boosting Portugal’s Brand through Talent