A breeding ground for customer acquisition and interaction, native advertising is currently the hot topic in digital advertising. With response rates often performing at more than 25x better than display ads, it’s a smart place to spend your advertising budget. And on average, marketers are doing just that—spending a little more than 60% of their total social ad budgets on Native Advertising.
So, here’s the question, if response rates are outperforming most digital advertising channels, why isn’t every brand participating?
For many marketers, the answer is resource constraints.
Join us as we dig into the topic and offer solutions to some of the biggest content hurdles brands face.